Jatin Budhlani

Imagine you're walking down the street and you see a restaurant with a sign that says "Best pizza in town!" You go inside and order a pizza, but when it arrives, it's cold and soggy. You're disappointed, and you vow to never

In a digital-first world, businesses need to connect with customers in a meaningful and effective way. A digital customer engagement platform (DCEP) can help you do just that, by providing you with the tools and capabilities you need to enhance customer experiences and drive growth. But with so many options

Imagine if you could attract more leads, qualify them more quickly, and convert them into customers more efficiently. What would that do for your business? Lead funnels are the secret to making this happen. A lead funnel is a process of attracting, engaging, and nurturing potential customers until they are

Have you ever wondered how some businesses seem to attract new customers like moths to a flame? While there's no one-size-fits-all answer to this question, there are a number of customer acquisition strategies that have been proven to work, regardless of your industry or target market. In this

In the realm of marketing and sales, two essential strategies stand out as the architects of growth: demand and lead generation. Yet, these twin pillars are often misunderstood, sometimes even used interchangeably. In this comprehensive comparison, we will unveil the distinct roles and significance of each, shedding light on how

If you're a small business owner looking to build an online store, you've probably come across Square and Squarespace. Both platforms offer a variety of features and tools to help you get started, but which one is right for you? In this blog post, we'