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7 Best Customer Insight Tools: Get to Know Your Customers Better

7 Best Customer Insight Tools: Get to Know Your Customers Better

Unlocking deeper customer understanding is crucial for any business. In this article, we explore five exceptional customer insight tools designed to help you achieve just that. These tools provide valuable insights that go beyond surface-level data, enabling you to connect more meaningfully with your audience. Discover the means to enhance your customer relationships and foster brand loyalty through these effective consumer insight solutions.

What Are Customer Insights Tools?

Customer insights tools are a set of resources and methodologies used by businesses to gain a deeper understanding of their customers. These tools collect and analyze data related to customer behavior, preferences, and feedback. By leveraging customer insights tools, companies can make informed decisions, tailor their products or services to meet customer needs, improve marketing strategies, and enhance the overall customer experience. These tools encompass a range of techniques, including surveys, data analytics, social listening, and market research, all aimed at uncovering valuable information about customer behavior and sentiments.

7 Top Consumer Insights Companies and Tools

Here are seven top consumer insights companies and tools that businesses often rely on to gain valuable customer understanding:


customer discovery insight tools

SurveyMonkey is a user-friendly online survey consumer insights platform that allows businesses to create and distribute surveys to collect feedback from customers and respondents.

Key Features:

  • Customizable survey creation: Design surveys with a variety of question types and templates.
  • Survey distribution: Send surveys via email, web links, or social media.
  • Robust analytics: Generate reports and analyze survey responses with charts and graphs.
  • Integration: Connect SurveyMonkey with other tools to streamline data collection and analysis.

Use Cases: Businesses use SurveyMonkey to gather insights on customer satisfaction, product feedback, market research, and employee engagement.

Google Analytics

consumer insights platform

Google Analytics is a web analytics service that provides detailed data on website traffic and user behavior.

Key Features:

  • Website traffic analysis: Track user visits, pageviews, bounce rates, and session durations.
  • Audience insights: Discover user demographics, locations, devices, and interests.
  • Conversion tracking: Monitor e-commerce transactions, goals, and event tracking.
  • Custom reports: Create tailored reports to analyze specific website metrics.

Use Cases: Google Analytics is essential for understanding website performance, optimizing user experiences, and making data-driven decisions.


customer insight tools

Hootsuite is a social media managementconsumer insights software that helps businesses manage and monitor their social media presence.

Key Features:

  • Social media scheduling: Plan and schedule posts across multiple social media platforms.
  • Social listening: Monitor conversations, mentions, and hashtags to gauge customer sentiment.
  • Analytics and reporting: Measure social media performance and track engagement metrics.
  • Collaboration tools: Coordinate social media efforts among team members.

Use Cases: Hootsuite is used to build brand awareness, engage with customers on social media, and gather insights from social conversations.


customer insight tools

Qualtrics is an experience management customer insights platform that includes survey tools for collecting and analyzing customer feedback.

Key Features:

  • Survey design: Create surveys with advanced question types and branching logic.
  • Journey mapping: Visualize and analyze the customer journey to identify pain points.
  • Text and sentiment analysis: Automatically analyze open-ended feedback for insights.
  • Reporting and dashboards: Generate interactive reports for data-driven decision-making.

Use Cases: Qualtrics is used for measuring and improving customer experience, employee engagement, product development, and market research.


Nielsen is a global market research company that provides data and insights on consumer behavior, media consumption, and market trends.

Key Features:

  • Consumer panels: Collect data from a representative sample of consumers to understand buying habits.
  • Media measurement: Analyze TV, radio, and digital media viewership and advertising effectiveness.
  • Retail measurement: Track sales and performance in various retail channels.

Use Cases: Nielsen's data and insights help businesses make informed decisions about marketing, advertising, and product development.

Crimson Hexagon (Now Brandwatch)

customer insight software

Crimson Hexagon, now part of Brandwatch, is a social media analytics tool that uses AI to analyze consumer conversations on social platforms.

Key Features:

  • Social media listening: Monitor and analyze social media conversations to uncover trends and consumer sentiment.
  • Image and video analysis: Analyze images and videos for brand mentions and sentiment.
  • Audience segmentation: Understand your social media audience and their interests.

Use Cases: This tool is used for social media market research, competitive analysis, and reputation management.


consumer data providers

Zendesk is a customer service and consumer data provider that includes tools for tracking customer interactions and gathering feedback.

Key Features

  • Ticketing system: Manage customer inquiries and issues with a centralized system.
  • Customer support analytics: Track response times, resolution rates, and customer satisfaction.
  • Feedback and survey collection: Gather customer feedback to improve support processes.

Use Cases: Zendesk is used to enhance customer support operations, measure customer satisfaction, and identify areas for improvement.

AI powered Consumer Insight tool

Manifest AI is the best customer analytics software and can be used to provide insights related to customer interaction with their product, top product queries, and other areas by using its GPT-powered AI capabilities.

For example, Manifest AI can be used to:

  • Identify the most common customer interactions with a product. This can be done by analyzing customer behavior data, such as clickstreams, search queries, and support tickets.
  • Identify the top product queries. This can be done by analyzing customer support tickets, analyzing customer queries, and other customer feedback sources.
  • Generate hypotheses about why customers are interacting with a product in certain ways or asking certain questions. This can be done by using natural language processing to analyze customer feedback and identify patterns.

With respect to the above insights, Manifest AI can help in boosting customer conversions in the following ways:

  • Providing personalized product recommendations
  • Answer product related queries of the customers in 95+ languages.
  • Help in discover the products in their requested price segment
  • Providing discount coupons and more in a personalized way.


Customer discovery insight tools can be a valuable asset for businesses of all sizes. By using these tools, businesses can gain a deeper understanding of their customers' needs, wants, and pain points. This information can then be used to improve products, services, and marketing strategies.

The seven customer insight tools discussed in this blog post are just a few of the many tools that are available. Businesses should carefully consider their specific needs and goals when choosing which tools to use.