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12 Best Ecommerce Marketing Automation Tools in 2024

In the ever-evolving world of e-commerce, marketing automation has emerged as a powerful tool to streamline efforts, enhance customer engagement, and boost sales. With a plethora of options available, choosing the right tool for your business can be challenging. Embark on a journey with us as we unveil the 12 best ecommerce marketing automation tools that will empower your business to thrive in 2024.

Here is the list of top 12 ecommerce marketing automation tools:

HubSpot Ecommerce Marketing Automation

HubSpot's Ecommerce Marketing Automation tool is a powerful platform that can help businesses of all sizes automate their marketing tasks, grow their sales, and improve their customer relationships.

Pros:

Easy to use and integrates seamlessly with other HubSpot products
Wide range of features, including email marketing, social media marketing, CRM, and website analytics
Powerful automation capabilities that can help businesses save time and improve efficiency
Affordable pricing plans to suit all budgets

Cons:

Can be overwhelming for businesses that are new to marketing automation for ecommerce
Some features may not be relevant to all businesses
May require some customization to be used effectively

Why choose HubSpot Ecommerce Marketing Automation?

HubSpot is a leading provider of ecommerce automation software, and its Ecommerce Marketing Automation tool is a powerful and versatile solution that can help businesses of all sizes achieve their marketing goals.

Pricing:

HubSpot Ecommerce Marketing platform pricing starts at $45 per month for the Free plan. Paid plans range from $50 per month to $1,200 per month.

BIK

BIK is a powerful ecommerce marketing automation software that helps businesses acquire, engage, convert, and retain customers. It offers a wide range of features, including personalized marketing campaigns, chatbots, gamification, and multi-channel CRM.

Pros:

Personalized marketing campaigns: BIK uses AI to personalize marketing campaigns for each individual customer. This means that customers receive the right message at the right time, which leads to higher engagement and conversion rates.
Chatbots: BIK offers chatbots that can answer customer questions, provide product recommendations, and even process orders. This can help businesses save time and money while providing a better customer experience.
Gamification: BIK uses gamification to make marketing more fun and engaging. This can help businesses increase customer engagement and loyalty.
Multi-channel CRM: BIK integrates with a variety of marketing channels, including email, SMS, social media, and website. This allows businesses to track and manage customer interactions across all channels.

Cons:

Pricing: BIK is a premium tool, and its pricing can be expensive for some businesses.
Complexity: BIK is a complex tool, and it can take some time to learn how to use it effectively.

Why choose BIK:

It is a powerful tool that can help businesses achieve their marketing goals.
It is a personalized tool that can be tailored to the specific needs of each business.
It is a scalable tool that can grow with businesses as they grow.

Pricing:

BIK offers a variety of pricing plans to suit businesses of all sizes. The pricing plans are based on the number of contacts that a business has.

Sendinblue

Sendinblue is an all-in-one marketing automation platform that helps businesses reach their customers through email, SMS, and chat. It is a popular choice for e-commerce businesses because it offers a variety of features that can help them grow their sales, including:

Email marketing: Sendinblue's email marketing platform is easy to use and allows you to create personalized campaigns that are targeted to your specific audience.
SMS marketing: Sendinblue's SMS marketing platform lets you send quick and easy messages to your customers, such as order confirmations, shipping updates, and promotional offers.
Chat: Sendinblue's chat platform allows you to have real-time conversations with your customers, which can help you improve customer satisfaction and resolve issues quickly.

Pros:

Easy to use
Affordable
Wide range of features
Good customer support

Cons:

Not as powerful as some other marketing automation platforms
Can be difficult to scale as your business grows

Why choose Sendinblue?

Sendinblue is one of the popular marketing automation tools for ecommerce businesses that are looking for an affordable and easy-to-use marketing automation platform. It is also a good choice for businesses that are looking for a platform that offers a variety of features, including email marketing, SMS marketing, and chat.

Pricing:

Sendinblue offers a variety of pricing plans to suit businesses of all sizes. The Free plan is a good option for businesses that are just starting out, while the Premium and Enterprise plans offer more features and higher limits.

ActiveCampaign

ActiveCampaign is a powerful marketing automation platform that offers a wide range of features, including email marketing, SMS marketing, CRM, website analytics, and sales automation. It is a good choice for businesses of all sizes, from small businesses to large enterprises.

Pros:

Powerful features: ActiveCampaign offers a comprehensive suite of marketing automation features that can help businesses automate their marketing processes and achieve their marketing goals.
Easy to use: ActiveCampaign is relatively easy to use, even for businesses with no marketing automation experience.
Affordable pricing: ActiveCampaign offers a variety of pricing plans to suit businesses of all sizes.

Cons:

Can be overwhelming: ActiveCampaign can be overwhelming for businesses that are new to marketing automation.
Some features may not be relevant to all businesses: Not all businesses will need all of the features that ActiveCampaign offers.

Why choose ActiveCampaign:

You need a best marketing automation platform that can help you automate your marketing processes and achieve your marketing goals.
You are a business of any size, from a small business to a large enterprise.
You are looking for an affordable marketing automation solution.

Pricing:

ActiveCampaign offers a variety of pricing plans, starting at $15 per month for up to 1,250 contacts.

Campaign Monitor

marketing automation tools for ecommerce

Campaign Monitor is a comprehensive email marketing and automation tool that helps e-commerce businesses create and manage email campaigns, automate marketing processes, and track results. It offers a drag-and-drop email builder, segmentation tools, personalization features, and a variety of pre-built templates.

Pros:

Easy-to-use drag-and-drop email builder
Powerful segmentation and personalization features
Variety of pre-built templates
Integrations with popular e-commerce platforms
Affordable pricing

Cons:

Some features may be too complex for beginners
Limited reporting capabilities
Customer support can be slow at times

Why choose Campaign Monitor for e-commerce:

Easy to get started and use
Affordable pricing
Powerful segmentation and personalization features
Integrations with popular e-commerce platforms
Variety of pre-built templates

Pricing:

Campaign Monitor offers a variety of pricing plans to suit businesses of all sizes. Pricing starts at $9 per month for the Basic plan, which includes up to 2,500 subscribers and unlimited sends. The most popular plan is the Unlimited plan, which costs $29 per month and includes up to 10,000 subscribers and unlimited sends.

Mailchimp

Mailchimp is a popular ecommerce marketing automation tool that offers a wide range of features to help businesses grow their online sales. With its easy-to-use drag-and-drop interface, Mailchimp makes it simple to create and send targeted email campaigns, automate customer journeys, and track results.

Pros of Mailchimp:

Ease of use: Mailchimp's drag-and-drop interface makes it easy to create and send professional-looking email campaigns, even for beginners.
Automation: Mailchimp's ecommerce automation tools allow you to automate customer journeys, such as welcome emails, abandoned cart reminders, and product recommendations.
Segmentation: Mailchimp's segmentation tools allow you to target your email campaigns to specific groups of customers based on their interests, purchase history, and other factors.
Tracking: Mailchimp's tracking tools allow you to see how your email campaigns are performing and make adjustments as needed.

Cons of Mailchimp:

Limited free plan: Mailchimp's free plan is limited to 1,200 contacts and 10,000 sends per month. For businesses with a larger customer base, a paid plan will be necessary.
Upselling: Mailchimp can be upsell-heavy, with pop-ups and emails encouraging you to upgrade to a paid plan or add additional features.

Why Choose Mailchimp:

Mailchimp is a good choice for e-commerce businesses that are looking for an easy-to-use and affordable marketing automation tool. With its wide range of features and powerful automation capabilities, Mailchimp can help you grow your online sales and improve your customer relationships.

Pricing:

Mailchimp's pricing plans start at $10 per month for 500 contacts and 1,500 sends per month. For larger businesses, there are a variety of paid plans available, with prices ranging from $10 to $199 per month.

MailerLite

MailerLite is a user-friendly and affordable email marketing automation tool designed specifically for e-commerce businesses. It offers a wide range of features, including email marketing, SMS marketing, automation, landing page creation, and customer segmentation.

Pros:

Easy to use with a drag-and-drop interface
Affordable pricing with a free plan
Wide range of features
Designed specifically for e-commerce businesses
24/7 customer support

Cons:

Limited automation features on the free plan
Some advanced features require higher-tier plans

Why to choose MailerLite:

If you're looking for an easy-to-use and affordable email marketing automation tool that is designed specifically for e-commerce businesses, MailerLite is a great option.

Pricing:

MailerLite offers a variety of pricing plans to fit your needs. Here are a few of the most popular plans:

Free: Up to 1,000 subscribers and 12,000 monthly emails
Growing Business: Up to 2,500 subscribers and 25,000 monthly emails for $9/month
Advanced: Up to 5,000 subscribers and 50,000 monthly emails for $19/month

You can also try MailerLite for free for 30 days before you commit to a plan.

Overall, MailerLite is a great option for e-commerce businesses that are looking for an easy-to-use, affordable, and feature-rich email marketing automation tool.

Drip

Drip is an ecommerce marketing automation platform that helps businesses send personalized emails, SMS messages, and web notifications to their customers. It is designed to help businesses nurture leads, convert customers, and increase sales.

Pros:

Easy to use: Drip is a drag-and-drop platform that is easy to use, even for businesses with no marketing experience.
Powerful: Drip offers a wide range of features, including email marketing, SMS marketing, web notifications, and customer segmentation.
Effective: Drip has been shown to help businesses increase their open rates, click-through rates, and conversion rates.

Cons:

Price: Drip is a relatively expensive tool, and its pricing is based on the number of contacts you have.
Limited support: Drip only offers limited support to its customers.

Why to choose Drip:

You are a business that wants to automate your marketing.
You are looking for a powerful tool that can help you achieve your marketing goals.
You are willing to pay a premium for a high-quality tool.

Pricing:

Drip's pricing starts at $49 per month for up to 2,500 contacts.
Drip also offers a free trial so you can try out the platform before you buy it.

Keap

Keap is a CRM (Customer Relationship Management) and marketing automation platform that is designed specifically for small businesses. It offers a variety of features, including:

Email marketing: Keap lets you create and send personalized email campaigns to your customers.
SMS marketing: Keap lets you send text messages to your customers, which can be a great way to reach them with time-sensitive offers or announcements.
CRM: Keap lets you keep track of your customer interactions, such as their contact information, purchase history, and support tickets.
Automation: Keap lets you automate many of your marketing tasks, such as sending welcome emails to new customers or following up with leads.

Keap is a good choice for small businesses that are looking for an affordable and easy-to-use solution to manage their marketing and sales activities.

Keap pricing starts at $49 per month for the Lite plan, which includes limited features. The Pro plan costs $79 per month and includes additional features, such as email marketing and SMS marketing. The Infusionsoft Max plan costs $199 per month and includes all of Keap's features, plus unlimited users and support.

Here is a brief overview of the pros and cons of Keap:

Pros:

Easy to use
Affordable
A wide range of features
Good customer support

Cons:

Not as powerful as some of the more expensive CRM and marketing automation platforms
Not as customizable as some of the more expensive platforms

Engagebay

EngageBay is an all-in-one CRM and marketing automation platform that caters specifically to the needs of e-commerce businesses. It offers a wide range of features, including email marketing, SMS marketing, social media marketing, chatbots, and gamification.

Pros:

All-in-one solution: EngageBay provides a comprehensive suite of marketing automation tools, eliminating the need for multiple software solutions.
Ease of use: EngageBay is a user-friendly platform that is easy to set up and use, even for businesses with no prior experience in marketing automation.
Affordability: EngageBay offers a variety of pricing plans to suit businesses of all sizes, making it an affordable option for small businesses.
Customization: EngageBay can be customized to fit the specific needs of each business.

Cons:

Limited integrations: EngageBay does not integrate with as many third-party applications as some other marketing automation platforms.
Limited reporting: EngageBay's reporting capabilities are not as robust as some other marketing automation platforms.

Why choose EngageBay:

It is a comprehensive solution that can handle all of your e-commerce marketing needs.
It is an affordable option that is easy to use and customize.
It is a scalable solution that can grow with your business.

Pricing:

EngageBay offers a variety of pricing plans, starting at $99 per month. The pricing plans are based on the number of contacts that a business has.

Insider

Insider is a powerful ecommerce marketing automation platform that helps businesses personalize customer experiences and drive sales. With Insider, you can create targeted campaigns across all your channels, including email, SMS, web push, and social media. You can also use Insider to collect customer data and insights, so you can better understand your customers and their needs.

Pros:

Personalization: Insider's AI-powered personalization engine allows you to create highly targeted campaigns that are relevant to each individual customer.
Cross-channel automation: Insider lets you automate your marketing campaigns across all your channels, so you can reach your customers wherever they are.
Data-driven insights: Insider collects and analyzes customer data to give you insights into your customers' behavior and preferences.
Easy to use: Insider is easy to use, even for businesses with no prior experience with marketing automation.

Cons:

Pricing: Insider can be expensive, especially for small businesses.
Complexity: Insider is a complex platform, and it can take some time to learn how to use it effectively.
Integration: Insider may not integrate with all ecommerce platforms.

Pricing:

Insider offers a variety of pricing plans, depending on your business needs. You can get a quote by contacting Insider sales.

SureTriggers

SureTriggers is a cloud-based ecommerce marketing automation platform that seamlessly integrates with popular ecommerce platforms like WordPress, WooCommerce, and Shopify. It helps businesses automate repetitive tasks, personalize customer interactions, and boost sales through data-driven strategies.

Pros:

User-friendly interface and drag-and-drop functionality
Wide range of pre-built automations and templates
Customizable triggers and actions
Integration with multiple ecommerce platforms and third-party apps
Affordable pricing plans

Cons:

Some advanced features may require coding knowledge
Limited customer support options for lower-tier plans

Why choose SureTriggers:

Automate repetitive tasks and free up time for more strategic work
Personalize customer interactions to improve engagement and conversion rates
Gain data-driven insights to make informed marketing decisions
Boost sales through targeted promotions and automated customer journeys

Pricing:
SureTriggers offers a variety of pricing plans to suit different business needs. Plans start at $49 per month and include features such as unlimited automations, custom triggers and actions, and integration with multiple platforms.

Conclusion

As we conclude our exploration of the 12 best ecommerce marketing automation tools, it's evident that each tool offers a unique set of features and capabilities, designed to cater to the specific needs of businesses of all sizes and industries. Whether you're seeking enhanced email marketing capabilities, personalized customer experiences, or seamless campaign automation, there's a tool perfectly suited to your e-commerce marketing goals.