Every Duroflex store has its own QR code and its own WhatsApp conversation

Physical retail has a data problem that online stores don't. When someone walks into a Duroflex store, tries a mattress and leaves without buying, the visit leaves almost no trace. There's no email address, no browsing history and no way to follow up, unless the customer happens to give a salesperson their number and that number makes it into a system.

Duroflex closed that gap with something simple: a unique QR code for each store. When a shopper scans it, they don't land on a generic "thanks for visiting" page. They enter a WhatsApp conversation mapped to the store they're standing in. There's no app to install and no form to fill out. The scan is the only action needed, and it turns an anonymous visitor into a live WhatsApp contact.

Once that contact exists, the store has a channel it didn't have before, for post-visit follow-ups, seasonal campaigns tied to that location (an Onam campaign, for example), and repeat-visit nudges for people who came in once without buying. Behind the scenes, the WhatsApp trigger makes REST API calls to Salesforce and Duroflex's store locator, then sends the customer a short sequence of messages covering the offer, the relevant product range and the terms. The customer sees a simple conversation, while the system does real work matching it to the right store and offer.

It helps to see this for what it is: a data capture mechanism presented as a convenience. The customer scans for the offer. Duroflex gains the ability to message a walk-in, previously invisible to every system, again next month.

In 30 days, 276 in-store QR scans led to ₹17.25K in order revenue, with an 18% click-through rate on the Shop Now button in the resulting WhatsApp offers. Those numbers are modest next to Duroflex's other flows, which is expected. This flow is limited by foot traffic and by how many people notice and scan a code in a physical store, a much smaller group than website visitors. Its value lies less in the 30-day revenue and more in the fact that each of those 276 scans is now a customer Duroflex can reach again, indefinitely, who would otherwise have walked out and disappeared.

That compounding effect won't appear in a single month's numbers. It shows up in the months that follow, as repeat-visit nudges reach people who would never have heard from the brand again. If you run physical stores alongside an online one, this idea is worth borrowing. The harder problem is what happens to people who leave without buying, and a QR code that opens a real conversation, as opposed to a landing page, is a low-effort way to address it.

See how this would work on your store

If you want to build a flow like this for your own store, book a meeting with the Manifest AI team and we will walk you through it in a live demo.