How Gillori Boosts Revenue by 60% with BIK's All-in-One Marketing Platform

Gillori is an ethnic apparel brand established during the COVID-19 pandemic, and aims to support India's local artisans and their families by bringing their magic to the world. The brand focuses on high-quality products and superior customer experiences, providing elegant ethnic wear through complete in-house production.

Having used Contlo for some time, the brand sought a holistic platform with improved efficiency and execution in its marketing campaigns. In this case story, we explore the successful collaboration with BIK, an all-in-one marketing and support platform that helped Gillori unlock previously untapped marketing potential and significantly increased the brand’s marketing ROI.

The Challenge

Gillori, while successfully carving a niche in the ethnic apparel market, faced several challenges in maximizing the impact of its marketing efforts. Initially using Contlo for their campaigns to scale their marketing and retention funnel, they encountered limitations in efficiency and execution - hampering the overall health of the business. They faced difficulties with email marketing and basic customer support, leading to persistently low deliverability rates and inefficiencies in campaign execution. 

The time taken for the execution of WhatsApp campaigns was also tedious and taking time and in turn, drove low conversion. Gillori also struggled with disparate systems for managing customer queries and failed to utilize captured consumer’s activity data for personalization effectively. Key challenges affecting ROI included:

• Lack of Omnichannel Marketing: Despite their vision, Gillori couldn't effectively leverage platforms like Instagram or use WhatsApp for advanced retargeting. The growing engagement on Instagram remained untapped, missing out on potential visitors from their official page.
• High Website Drop-Off: The brand struggled to capture and engage its website visitors, impacting their revenue pipeline.
• High Email Bounce Rate: Their email campaigns experienced a high bounce rate, affecting their reach and impact.
• Lack of Personalization: Without a data platform to capture and segment audiences based on intent and activity on their Shopify store, Gillori couldn't hyper-personalize their marketing efforts effectively.

These challenges highlighted the need for a more integrated and efficient marketing solution to align with Gillori's goals and vision.

The Solution and Approach

An All-in-One Platform for Holistic Marketing Success

Recognizing the need for a comprehensive solution, BIK stepped in as a new partner for Gillori, offering a comprehensive approach to address their marketing challenges.

As an official BSP partner to Meta (recognized by Meta as experts that provide unique solutions to help businesses scale on the Meta’s platforms in driving the D2C client success), BIK addressed brand’s marketing challenges to scale ROI i.e., running omnichannel campaigns across Meta’s platforms, enabling quick and efficient campaign launches.

BIK’s Strategic Advantages -

• Advanced Customer Segmentation: BIK went beyond basic customer segmentation by creating cohorts based on user intent and activity. By analyzing different keyword searches, journey stages, and campaign interactions, BIK enabled Gillori to run hyper-personalized campaigns on top of its Customer Data Platform (CDP)  that could be triggered based on specific user behaviours.
• Faster Campaign Execution: The platform streamlined the approval process for WhatsApp & Email templates by integrating pre-built template submissions into the campaign creation flow. This integration allowed Gillori to send outbound messages quickly without leaving the platform.
• Instagram Integration: BIK enabled Gillori to leverage brand’s Instagram posts to engage users and convert interactions into customers, with its Instagram AI automation feature.
• Effective Visitor Engagement: BIK implemented reward-based welcome pop-ups directly integrated with Shopify, capturing website visitors efficiently. With pre-built widgets on the platform, Gillori increased its website engagement with lead capturing and nurturing them further.
• Advanced Retargeting: Utilizing BIK’s advanced segmentation and pre-built journeys, Gillori effectively retargeted its users based on intent and activity across omnichannel platforms. 

By deploying these solutions, BIK provided Gillori with a powerful, integrated platform that transformed their marketing strategy and significantly enhanced their ROI.

Outcome

The collaboration between Gillori and BIK resulted in remarkable improvements across their marketing efforts, leading to substantial business growth:

• Significant Revenue Growth: Within just one month of deploying BIK’s solutions, Gillori saw an impressive 60% increase in overall revenue, showcasing the effectiveness of the integrated platform and strategies.

Currently BIK contributes ~40% of the brand's total revenue

• Increasing ROI from Email Marketing: By revamping their email marketing strategies, Gillori achieved 12% of their overall revenue through targeted email campaigns. This approach generated an outstanding ROI and a level of success that was challenging to reach with their previous providers.
• Increased Revenue from Omnichannel Marketing: Utilizing advanced segmentation and personalization, Gillori created tailored journeys for their audience based on intent and activity. By retargeting customers via WhatsApp, SMS, and email, they generated an additional 23% in revenue, with an unprecedented ROI of 63x.
• Effective Marketing Journeys: The top-performing omnichannel marketing journeys for Gillori included:

1. Abandon Cart Retargeting: Successfully re-engaged customers who had not completed their purchases, driving conversions. 
   
   For instance, the in-built journey for retargeting abandoned cart users contributed to a 15% increase in overall revenue. Here’s the what journey looks like -

2. Reward Pop-Up Automation: Engaged website visitors with incentive-based interactions, capturing new leads. 
   
   Gillori achieved a click-to-visit ratio of over 90%, allowing them to capture and onboard new customers through targeted lead magnets which led to 42% of overall new customers being onboarded from this approach.

3. Welcome Omnichannel journey: Created a seamless onboarding experience for new customers across multiple platforms to set the stage for long-term relationships, and ultimately boost repeat purchase rate.
   
   With the activation of automated journeys for all high-intent consumers, end-to-end purchases across their WhatsApp was implemented, contributing to 21% of the overall revenue from these automated journeys.

The Conclusion

Through this approach Gillori was able to enhance revenue throughout the customer life cycle and retain customers for life. Discover how BIK outperforms other marketing providers for D2C and be prepared for remarkable, AI-driven marketing and support.

Are you ready to explore and excited to see how you can multiply your ROI? Join the ranks of successful brands and book a FREE consultation call today. With BIK, you not only increase your overall revenue but also build deeper engagement with your audience, boosting your brand awareness.