How Mitchell Brands achieved a 16x ROI Consistently with Manifest AI

Founded over 65 years ago, The Mitchell Group began with a mission to create safe, effective skincare solutions for diverse skin needs. From addressing dark spots to uneven skin tone, their products are trusted worldwide for their quality and safety. With cutting-edge U.S., Switzerland, and France laboratories and a presence across Miami, London, and Mumbai, Mitchell Brands continues to innovate while staying true to its belief: “All shades are beautiful.”

Manifest Impact - A Quick Snapshot

The Solution 

Mitchell Brands uses Manifest AI, an AI shopping assistant for e-commerce stores, to improve customer experience and support. Here’s how it helps:

• Personalised Product Discovery: Provides tailored recommendations, like having a sales assistant for every shopper.
• 24/7 Query Support: Answers customer questions anytime, easing the workload for support teams.
• On-Site Engagement: Delivers personalised prompts and real conversations to keep users engaged.

Here’s how Mitchell Brands implemented Manifest to Success

Implementing an on-site sales assistant.

Mitchell Brands seamlessly integrated Manifest AI into their Shopify storefront with a quick, hassle-free installation. Within 15 minutes, Manifest AI was trained on their site data and ready to engage customers, going live effortlessly.

Mitchell Brands used Manifest to introduce “Michelle,” an AI-powered on-site sales assistant. The assistant engages the visitor with a personalised prompt or a conversation starter that depends upon the customer’s journey on site.

With Michelle, customers can quickly find answers to their queries and get product recommendations without the need to navigate the site or wait for support. The assistant ensures a seamless shopping experience by addressing common concerns in real-time.

Additionally, Michelle helps customers discover similar products with just one click, offering personalized recommendations that match their needs and preferences.

Manifest allows customer to directly add to cart and also proceed to check out right from the conversation, drastically reducing friction and making the purchase journey even more seamless.

Product Related Questions 

Customers often want to know if a skincare product can address their concerns and learn more about its benefits.

Using Manifest AI, Mitchell Brands implemented AI-powered features on product pages that suggest important, relevant questions customers might ask.

This approach makes it easier for customers to voice their concerns, speeding up the discovery process and helping them make informed decisions, thus increasing overall conversions.

AI Nudges

Here’s where it gets interesting. Many consumers hesitate to add products to their cart or complete a purchase. They may also struggle to refine their search or navigate collections effectively. This is where customers require a nudge at some of the common touch points where they tend to drop off. To solve these common pain points, Mitchell Brands implemented Manifest AI’s smart nudges to guide customers every step of the way.

1. Collection Page Nudge

On collection pages, the assistant nudges customers to ask questions or get help finding the right product.

2. Search Page Nudge

When customers use the search bar, the assistant refines the results and guides them to what they seek

3. Add-to-cart nudge

If a customer adds an item to their cart, an add-to-cart nudge encourages them to check out or ask questions. If they remove an item, the assistant suggests alternatives or helps them reconsider.

4. Abandoned Checkout Nudge

In case of abandoned checkouts, an Abandoned Checkout recovery nudge offers assistance or incentives to complete the purchase.

These simple, timely nudges make shopping easier and more enjoyable, turning hesitation into confident decisions.

The Impact

By implementing Manifest AI, Mitchell Brands experienced transformative results in both customer engagement and overall operational efficiency:

• 30x ROI: Manifest AI delivered exceptional value by driving significant revenue growth.
• 2.5x Higher Conversion Rates: Shoppers interacting with Manifest AI were 2.5 times more likely to convert, showcasing the AI’s ability to personalize and enhance the customer journey.
• 82% Auto-Resolved Support Tickets: The AI assistant streamlined customer support, efficiently resolving 82% of inquiries without human intervention, freeing up valuable team resources.

This integration optimized Mitchell Brands’ customer experience and empowered their team to focus on strategic growth initiatives.

Conclusion

Mitchell Brands’ experience with Manifest AI highlights the transformative power of AI in eCommerce. By streamlining operations and enhancing customer interactions, AI delivered measurable results. The significant boost in conversion rates and the automation of support tasks demonstrates how integrating AI can drive growth and elevate the online shopping experience.