How to Use Intent Based Marketing to Reach the Right Customers at the Right Time

Intent based marketing is a marketing strategy that uses data and analytics to identify and reach potential customers who are already interested in what you have to offer. This is done by tracking online behavior, such as website visits, search queries, and social media engagement.

By understanding the intent of potential customers, you can deliver more targeted and relevant marketing messages. This can lead to higher conversion rates and increased sales.

In this blog post, we'll discuss how to use intent-based marketing to reach the right customers at the right time.

What is intent based marketing?

By understanding the intent of potential customers, you can deliver more targeted and relevant marketing messages. This can lead to higher conversion rates and increased sales.

For example, if you sell software for managing customer relationships (CRM), you could use intent based marketing to target businesses that have been researching CRM solutions online. You could do this by placing ads on websites that businesses are likely to visit when they're researching CRM solutions, or by sending targeted emails to businesses that have signed up for CRM-related webinars or downloaded CRM whitepapers.

Why is intent based marketing important?

Intent-based marketing is important because it allows businesses to reach the right people with the right message at the right time. This can lead to higher conversion rates, increased sales, and improved customer experience.

In today's digital world, consumers are bombarded with marketing messages from all sides. It can be difficult for businesses to stand out from the crowd and get their messages through. Intent driven marketing helps businesses to cut through the noise and reach the people who are most likely to be interested in their products or services.

Here are some of the reasons why intent based marketing is important:

It helps businesses to reach the right people. By targeting their marketing messages to people who have already expressed an interest in what they have to offer, businesses can increase their chances of success.
It helps businesses to deliver the right message. By understanding the intent of potential customers, businesses can create and deliver marketing messages that are more relevant and engaging.
It helps businesses to improve their customer experience. When businesses deliver relevant and targeted marketing messages, they are more likely to resonate with potential customers and build relationships with them. This can lead to improved customer satisfaction and loyalty.
It helps businesses to increase their sales. By targeting the right people with the right messages at the right time, businesses can increase their chances of converting leads into customers.

Top 5 intent based marketing tools

Intent based marketing tools are used to identify and target potential customers who are already interested in what you have to offer. These tools use data and analytics to track online behavior, such as website visits, search queries, and social media engagement.

Once you have identified potential customers with marketing intent, you can use intent-based marketing tools to deliver more targeted and relevant marketing messages. This can lead to higher conversion rates and increased sales.

Here are some of the most popular intent based marketing tools:

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful intent based sales tool for identifying and targeting potential customers on LinkedIn. It allows you to search for leads based on their job title, company, industry, and other criteria. You can also use Sales Navigator to track leads and see what pages they've visited on your website.

ZoomInfo

ZoomInfo is another powerful tool for identifying and targeting potential customers. It provides a comprehensive database of business contacts, including their job title, company, email address, and phone number. You can also use ZoomInfo to track leads and see what pages they've visited on your website.

Intentsify

Intentsify is an intent based marketing tool that helps you identify potential customers who are already interested in what you have to offer. It uses artificial intelligence to analyze website traffic and other data to identify buyer signals.

Salesforce DMP

Salesforce DMP is a data management platform that can be used to create and manage audiences for targeted marketing campaigns. It can also be used to track the performance of your campaigns.

Demandbase One

Demandbase One is a intent based targeting platform that helps you identify and target potential customers across all channels, including marketing automation, CRM, and advertising. It also provides insights into the buyer journey.

The perfect intent based marketing strategy

The perfect intent based marketing strategy is one that is tailored to your specific business and target audience. However, there are some general principles that you can follow to create an effective intent-based marketing strategy:

Identify your target audience. Who are you trying to reach with your marketing messages? Once you know your target audience, you can start to identify their buyer intent signals.
Identify your buyer intent signals. What types of online behavior indicate that a potential customer is interested in what you have to offer? For example, if you sell software for managing customer relationships (CRM), your buyer intent signals might include visiting websites about CRM software, searching for CRM software reviews, or signing up for CRM-related webinars.
Segment your audiences. Once you have identified your buyer intent signals, you can segment your audiences based on their needs and interests. This will help you to deliver more targeted and relevant marketing messages.
Create personalized marketing messages. Once you have segmented your audiences, you can create personalized marketing messages for each segment. This will help you to resonate with potential customers on a deeper level and increase your chances of conversion.
Track your results. It is important to track the results of your intent based marketing campaigns so that you can see what is working and what is not. This will help you to improve your campaigns over time.

Intent based marketing examples

Here are some examples of intent based marketing:

A software company might target businesses that have been researching CRM solutions online. They could do this by placing ads on websites that businesses are likely to visit when they're researching CRM solutions, or by sending targeted emails to businesses that have signed up for CRM-related webinars or downloaded CRM whitepapers.
A travel company might target people who have been searching for flights to a particular destination. They could do this by placing ads on search engine results pages (SERPs) for flights to that destination, or by sending targeted emails to people who have abandoned their shopping carts on their website after viewing flights to that destination.
An e-commerce company might target people who have abandoned their shopping carts. They help you provide intent based marketing services
like by sending them targeted emails with a reminder about their abandoned cart, or by offering them a discount on the items in their cart.
A brick-and-mortar store might target people who have visited their website and viewed a particular product. They could do this by sending them targeted emails with more information about that product, or by offering them a discount on that product if they purchase it online.

How Manifest AI can help you reach right customers with intent based marketing?

Manifest AI is a GPT-powered AI tool that can help you reach the right customers with intent based marketing in a number of ways:

Personalized product recommendations: Manifest AI can help you personalize product recommendations to your customers based on their past behavior and interests. This can help you increase sales and customer satisfaction.
Seamless product discovery: Manifest AI can help you make it easy for your customers to find the products they're looking for. This can be done by providing them with relevant search results, product recommendations, and other features that help them navigate your website or app.
Multilingual customer support: Manifest AI can help you provide your customers with multilingual customer support. This can help you reach a wider audience and improve the customer experience.
Attract customers with AI-powered nudges: Manifest AI can help you attract customers with AI-powered nudges. This can be done by showing them relevant product recommendations, special offers, and other personalized messages.
Answer all product queries: Manifest AI can help you answer all product queries from your customers. This can be done by providing them with detailed information about your products, such as features, benefits, and specifications.

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Conclusion

Intent based marketing is a powerful way to reach the right customers at the right time. By understanding the intent of your potential customers, you can deliver more targeted and relevant marketing messages. This can lead to higher conversion rates, increased sales, and improved customer experience.