BIK Case Studies

Kushal's - Growth with bik.ai & achieving 74% CSAT

Kushal is a Jewellery Brand based out of India.

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bik.ai contributes 13.9% of total Kushal's Revenue

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Kushal's CSAT skyrocketed to 74% with bik.ai with 51 agents.

Growth MoM on bik.ai's contribution:

What has really worked for Kushal's?

1) In Marketing - Its a balance of three channels working together, Whatsapp, Instagram & Gamification.

2) In Customer support -> 14.7% is handled by the chatbot, and rest gets passed to agent reducing the load massively and hence increasing the CSAT.

Some takeways and pointers on how kushal is achieving this?

Kushal is a jewellery brand, the AOVs are decent & buyers are mostly women, all across the country.

While marketing at scale using whatsapp, fb ads & Instagram, what's most important for this brand is to maintain a great customer experience & a faster response time, given the buyers are not tech savvy. And brand has a very high repeat purchase rate.

That is only possible using bik.ai, given you deploy a chatbot that's consistent and has context between your marketing and support channels.

Let's get on a call to discuss if similar results can be achieved for your brand?

Book a call here: https://bik.ai/demo

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Growth MoM on bik.ai's contribution:

What has really worked for Kushal's?

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