Of One Sea is a sustainable fashion brand committed to offering eco-friendly, stylish clothing while promoting a mindful lifestyle. With a mission to create a positive environmental impact, the brand attracts a diverse audience passionate about sustainability and quality. To better engage its growing customer base, Of One Sea sought a cutting-edge solution to improve user experience, boost conversions, and streamline customer support.

Challenge

The brand faced three critical challenges:

1. Engaging Cold Visitors: High website bounce rates indicated a need for better engagement strategies to convert visitors into customers.
2. Increasing Add-to-Cart Rates: Many users browsed but did not proceed to add items to their cart, requiring a more personalized shopping experience.
3. Streamlining Customer Support: Managing a high volume of support inquiries while maintaining timely responses without overburdening the human support team.

Solution

Of One Sea implemented Manifest AI, an AI-powered shopping assistant designed to:

• Engage website visitors with personalized nudges and conversational AI.
• Help users discover the perfect products through AI quizzes and recommendations.
• Resolve customer queries efficiently with multi-lingual support, seamlessly integrated with the brand’s helpdesk tool for escalation when needed.

Strategy

Enhanced Visitor Engagement:

• Personalized AI Nudges: Manifest AI analyzed user behavior in real-time, tailoring interactions based on product pages to turn cold visitors into potential buyers.
• Dynamic Conversations: The assistant proactively engaged visitors, answering queries and providing recommendations, significantly reducing bounce rates.

Boosted Add-to-Cart Rates:

• AI Icebreakers: Manifest AI initiated human-like conversations, asking visitors about their preferences and recommending the most suitable dresses.
• AI Quizzes: For confused visitors, interactive quizzes guided them to their ideal product, simplifying decision-making and enhancing their shopping experience.

Efficient Customer Support:

• Automated Ticket Resolution: Manifest AI resolved 85% of support tickets independently, handling queries about order status, shipping, and product details.
• Seamless Escalations: Complex inquiries were smartly escalated to human agents through helpdesk integration, ensuring efficient resolutions without delays.

Key Results

• 4x Higher Conversion Rate: Users interacting with Manifest AI converted at four times the rate of non-engaged visitors, thanks to personalized AI nudges and reduced bounce rates.
• 2x Add-to-Cart Rate: Proactive engagement through AI icebreakers and quizzes doubled the add-to-cart rate, driving more users toward purchase completion.
• 85% Ticket Automation: The AI assistant effectively resolved 85% of support tickets, saving time and resources while improving customer satisfaction.

Conclusion

By leveraging Manifest AI, Of One Sea transformed its customer experience across the shopping and support journey. The AI-powered assistant not only increased conversions and add-to-cart rates but also streamlined support operations, enabling the brand to focus on delivering its sustainable mission while providing exceptional service.