Tips for Writing Better Shopify Product Descriptions That Sell More

Tips for Writing Better Shopify Product Descriptions That Sell More

The COVID-19 outbreak and its repercussions badly impacted the entire global economy. However, at the same time, it has created lots of opportunities for forward-thinkers. In fact, it has paved the way for e-commerce. Consumers' buying behaviour has dramatically changed during the pandemic, as many prefer online shopping over brick-and-mortar stores.

Observing people's inclination towards online buying, almost every brand owner has created a Shopify store to attract buyers. However, many fail to grab people's attention or convert leads into conversions. They put a lot of effort into marketing and content creation. Still, they struggle to compel people to purchase their products.

The leading reason behind their failure is uninspiring and ordinary product descriptions. 

Are you also facing the same issue? Are your product descriptions not helping you generate sales? Worry not; this article can help.

Let's learn to craft descriptions that resonate with your audience and compel them to hit that "buy" button!

Tips to Write Profitable Shopify Product Descriptions to Boost Sales

Discover how to write Shopify product descriptions that can convert website visitors into loyal customers. 

Understand Consumer Behaviour

To write profitable product descriptions, one must create a buyer persona and realise what consumers prefer the most. Sometimes, the product descriptions fail to captivate readers because they don't amuse buyers or lack the information they need before purchasing. 

As a result, they leave the webpage without adding anything to the cart.

Here are a few things you must know about your targeted audience before writing a product description:

  • Demographics
  • Pain points
  • Interests and preferences
  • Values
  • Language they understand
  • Buying behaviour

Optimise Descriptions for SEO

Writing informational Shopify descriptions of products or services isn't always enough. 

For better results and to boost your online presence, optimise them for SEO. You need in-depth keyword research and strategically place your keywords into the descriptions.

Focus Benefits Over Features

In most cases, buyers want to know what a specific product or service can bring to their table. They prefer products or services that can solve their problems. To cater to this need, you must focus more on benefits than features. You should let them realise that your products can improve their lives and solve the issues they are facing.

Focusing on benefits can motivate online buyers to purchase the products without a second thought. 

Use Emotional Appeal

In the marketing world, emotional appeals always make a significant difference. By tapping into the audience's desires, fears, and aspirations, you create a deeper connection and hold their attention longer. This allows you to build trust and establish a more personal relationship with your audience.

When you focus on emotions, you create a sense of value that goes beyond the product's price tag. Customers are more likely to spend more if they believe the product will bring them joy, security, or a sense of belonging. Therefore, make sure to add an emotional appeal to your product descriptions. This practice will encourage buyers to press the "Add to Cart" button.

Add Power Words

Your word selection for Shopify product descriptions can make a lot of difference. That's why you must incorporate power words in your descriptions. Power words like reliable, dependable, best, proven, guaranteed, limited edition, delicious, luxurious, etc., help readers take more interest in a product.

Such words possess the power to evoke certain emotions that motivate online shoppers to make the buying call. Additionally, they improve the overall readability and flow of descriptions. In short, adding power words can drive more sales and take your business to the next level. 

Analyse Successful Shopify Product Descriptions

To learn more about consumer behaviour and what type of product descriptions you should be, analyse the successful and best product descriptions. They can give you some valuable insights and help you find the answers to various questions, including:

  • What are your consumers' pain points?
  • What values are they looking for?
  • What specific feelings influence their buying decisions?
  • What language do they resonate with?

Capitalise on Modern Writing Assistants

Lastly, you can get some assistance from sophisticated writing assistants to refine your Shopify product descriptions. For instance, you can use a paraphrasing tool. That tool can perfectly rephrase your product descriptions, improve their tone, refine their language, and remove plagiarism. 

Moreover, a modern paraphrasing assistant can improve the sentence structure and make it more understandable for a wider audience.

ai shopping assistant

Apart from an advanced paraphrasing tool, you can use the Manifest AI to solve all your customer queries. It is a GPT-powered AI shopping assistant for Shopify stores helping them with AI support, AI quizzes, AI product search & recommendation and AI nudges. Manifest AI starts at $39/month and has a 14-day free trial.


Captivating and informative Shopify product descriptions are crucial to succeed in this competitive world. Nothing influences consumers more than product descriptions. While writing them, implement the strategies mentioned in this article. They will help you strengthen your connection with consumers and achieve your desired goals.


How long should a product description be?

A product description should be long enough to cover all essential details and benefits, typically ranging from 100 to 200 words. This length allows for clarity and persuasiveness without overwhelming the reader. Aim for concise, informative content that engages and informs efficiently.