How TherapieDecken Boosted Their Add-to-Cart Rates to 636% with Manifest AI

TherapieDecken.de began in 2013 from a simple need: creating an affordable weighted blanket for a little boy with autism. What started in a small apartment has now grown into a thriving company with over 100 dedicated employees. Their handmade therapy blankets are loved by customers worldwide, reflecting their commitment to quality, sustainability, and inclusivity.

In this case study, we're excited to showcase how Manifest AI helped TherapieDecken tackle its eCommerce challenges and improve its customer experience.

Company Profile

Headquarters: Germany, EU
Company Size: 11-50 employees
Industry: Wellness & Fitness

Manifest AI Impact

Challenges Faced by TherapieDecken

TherapieDecken had a significant number of queries regarding order status, which they wanted to automate. Customers needed quick and accurate updates without waiting for an agent to fetch details manually.

Most support queries came in after 6 PM, when agents were off-duty, causing delayed responses. Additionally, customers had many product-related questions before making a purchase decision, especially for their specific product line of therapy blankets.

TherapieDecken is a German brand and most of its customers speak German. So they wanted a solution that could understand and respond accurately in German and any other language if a customer asked anything in another language.

Our Solution

Understanding the challenges, our team at Manifest AI helped TherapieDecken implement a highly trained AI Shopping Assistant on their website storefront.

Order Tracking Automation

For order tracking, the AI quickly understood the request and provided delivery status details with just a few clicks. Customers only needed to enter their order ID, eliminating long wait times for agent assistance.

Product-Related Queries

Our AI integrated seamlessly with TherapieDecken’s Shopify account, accessing all product details. This enabled the AI to answer specific customer questions such as, “Which weighted blanket is good for a 9-year-old?” or “Is this blanket washable?” by reading the Shopify product details and meta fields to extract the correct information.

The best part is, that Manifest AI understands more than 100 languages - so no matter what language the customer is asking the question, it can answer in the same language, in real-time, without having to change any settings from the backend!

With Manifest, it's like having a personal shopping assistant available 24/7. Customers get instant answers and tailored recommendations, just as if they were speaking to a human agent. This level of personalization made their shopping experience smoother and more enjoyable, without the added cost of hiring extra staff.

Integration with Shopify Inbox

TherapieDecken also integrated their AI Assistant with their Shopify Inbox. This provided detailed ticket context whenever a customer needed to speak to an agent.

Results

TherapieDecken saw some fantastic results after implementing Manifest AI. Here’s what happened:

Huge Jump in Add-to-Cart Rates

Customers who used the AI Shopping Assistant were much more likely to add items to their carts. The add-to-cart rate shot up to an amazing 636.64%, compared to just 5.8% for those who didn’t use the AI. Clearly, having the AI assistant made shopping easier and more enjoyable for customers.

Bigger Orders

Customers who interacted with the AI didn’t just add more items to their carts—they spent more money too. The average order value was 14.5% higher for these customers. The AI answered their questions and helped them feel confident about their purchases, leading them to buy more.

Better Website Conversion

TherapieDecken’s overall website conversion rate went up by 33.87%. This means more people who visited the site ended up making a purchase. The AI assistant played a big role in guiding visitors smoothly through the shopping process.

Conclusion

TherapieDecken’s journey with Manifest AI shows just how much AI can shake up the eCommerce world. By taking over routine tasks and making customer interactions smoother, AI made a difference. The huge jump in add-to-cart rates and the increase in customer engagement clearly show how adding AI to your eCommerce setup can pay off in a big way.