How Transformer Table Increased Its Conversion Rate by 14.7x with Manifest AI

Founded in 2016 by seven friends in Montreal, Transformer Table specializes in innovative, space-saving furniture. Its flagship product is an extendable dining table that can accommodate 12 people and adjusts from 18 inches to 10 feet. The company prides itself on quality craftsmanship, using sustainably sourced hardwoods and planting 10 trees for every table sold.

The Challenge

Transformer Table was using Ada’s chatbot for customer support, but it struggled with key limitations:

• Repetitive questions: Customers frequently inquired about product specifications and order details, which the chatbot failed to handle effectively.
• Pre-sales friction: Customers often browsed similar items before zeroing in on a purchase but lacked personalized guidance to streamline their journey.

The team needed a solution to enhance customer interactions and improve conversion rates.

The Solution

Transformer Table deployed Manifest AI, a digital sales associate designed for eCommerce storefronts. With seamless Shopify integration, Manifest AI trained itself on the website’s data, enabling a fast and efficient go-live process.

Fast Implementation

Within 2 weeks, Transformer Table went live with Manifest AI. Our Customer Success Team ensured data accuracy, high-quality responses, and smooth deployment.

Meet Optimus Dine 🤖

Understanding the need for a smarter AI assistant, Transformer Table, and Manifest AI launched Optimus Dine, a highly trained AI Shopping Assistant for their website.

 How Manifest AI Transformed the Customer Journey

1. Automated Order Tracking

Customers can now track their orders instantly by entering their Order ID, eliminating the need for a human agent to wait for a response.

2. Instant Answers to Product Queries

Manifest AI provides personalized responses seamlessly integrating with Transformer Table’s product catalog. It can effortlessly answer questions like:

• “What are the dimensions of the Transformer Table when fully extended?”
• “What do customers say about this product?”

And more! 

3. Personalized Shopping Nudges

Transformer Table enabled AI-driven nudges to guide customers across key touchpoints:

Search Page Nudge: If a visitor searches for a product, the assistant refines results and directs them to relevant options.

Product Page Welcome Nudge: When a customer lands on a product page, Manifest sends a proactive message offering assistance.

Browsing History-Based Recommendations: Manifest AI suggests relevant products based on a visitor’s previous interactions, reducing time spent on product discovery.

The Results

1. 14.7x Increase in Conversion Rates

Customers who interacted with Manifest AI saw a 0.88% conversion rate, compared to just 0.06% for non-engaged visitors.

2. Higher Average Order Value (AOV)

Interacted customers had an AOV of $3,209.42, a 1.07x increase over the $2,987.86 AOV of non-interacting customers.

3. Enhanced Operational Efficiency

By automating 62.5% of customer queries, Manifest AI significantly reduced the workload on human agents — allowing them to focus on high-value interactions.

Here’s what they have to say about us.

Conclusion

By integrating Manifest AI, Transformer Table transformed its customer experience — driving higher conversion rates, increasing AOV, and streamlining operations. This case study highlights how AI Assistants can help eCommerce brands scale customer interactions while maximizing revenue.

Want to see how AI can drive more sales for your eCommerce brand? Get in touch with Manifest AI today!