What are Impressions on Instagram & How to Increase it?

What are Impressions on Instagram & How to Increase it?

In the world of Instagram, understanding metrics is key to growing your account and increasing engagement. One such important metric is "impressions." In this comprehensive guide, we will explore what impressions on Instagram are, why they matter, and how you can effectively increase them to enhance your social media presence.

What are Impressions on Instagram?

What are Impressions on Instagram

Impressions on Instagram refer to the total number of times your content, whether it be a post, story, or reel, is displayed on users' screens. It's important to note that impressions count every time your content is shown, regardless of whether it's the same user seeing it multiple times. This metric is different from reach, which counts unique viewers.

Why are Instagram Impressions Important?

Impressions are crucial because they give you a sense of how many times your content is being viewed. A high number of impressions indicates that your content is being shown frequently, which can help with brand visibility and awareness. Understanding impressions can also help you identify which types of content are performing well and resonate with your audience.

Read similar: What are Instagram Chatbots & Add AI to your Instagram Chatbot

Factors Affecting Impressions

Several factors can influence the number of impressions your content receives on Instagram. These include:

Engagement Rate

Higher engagement rates (likes, comments, shares) often lead to increased impressions, as Instagram's algorithm tends to favor content that generates more interactions.


Using relevant and popular hashtags can help your content reach a broader audience, thereby increasing impressions.

Posting Time

Timing your posts for when your audience is most active can boost visibility and impressions.


Regular posting keeps your audience engaged and can lead to more frequent displays of your content.

Read similar: Instagram Auto Comment: Overview, Benefits & 5 Best IG Bots

How to Increase Impressions on Instagram

To maximize your impressions on Instagram, consider implementing the following strategies:

Optimize Your Profile

Ensure your Instagram profile is fully optimized. This includes having a clear profile picture, a compelling bio, and a link to your website or other social media platforms. A professional and complete profile can attract more followers and views.

Create High-Quality Content

Quality content is the cornerstone of increasing impressions. Focus on creating visually appealing and engaging posts that capture your audience's attention.

Use Instagram Stories and Reels

Instagram Stories and Reels are excellent tools for increasing impressions. These features allow for more frequent posting without overwhelming your main feed, and they often reach different segments of your audience.

Leverage User-Generated Content

Encourage your followers to create content related to your brand. User-generated content not only builds community but also increases the likelihood of your brand being seen by new audiences.

Engage with Your Audience

Respond to comments, DMs, and mentions. Active engagement with your followers encourages more interaction with your content, which can lead to more impressions.

Utilize Hashtags Strategically

Research and use a mix of popular and niche hashtags relevant to your content. Hashtags help your posts reach users who are interested in specific topics, increasing the chances of more impressions.

Collaborate with Influencers

Partnering with influencers can expose your content to a broader audience. Influencers can help amplify your reach and increase impressions through their established follower base.

Monitor Analytics

Regularly check your Instagram Insights to understand which content performs best in terms of impressions. Use this data to refine your strategy and focus on what works.

Reach vs Impressions Instagram





The number of unique users who see your post

The total number of times your post is displayed


Measures how many individual accounts view your content

Measures how often your content is shown, even to the same user multiple times


Helps understand the size of your audience

Helps gauge the visibility and frequency of your content


If 100 unique users see your post, your reach is 100

If those 100 users see your post 200 times, impressions are 200

Key Differences

  • Reach indicates how many unique users have seen your content.
  • Impressions track the total number of times your content is displayed, which can be multiple times to the same user.

Common Mistakes to Avoid on Instagram

When trying to increase impressions on Instagram, avoid the following common mistakes:

Overusing Hashtags

While hashtags are useful, overloading your posts with them can appear spammy and may not yield the desired results.

Posting Irrelevant Content

Stay true to your brand's voice and message. Posting unrelated content can confuse your audience and reduce engagement.

Ignoring Analytics

Failing to monitor your analytics can lead to missed opportunities. Regularly review your performance data to stay informed about what works and what doesn’t.

Neglecting Engagement

Instagram is a social platform. Failing to engage with your audience can result in lower impressions as the algorithm favors interactive accounts.

Automate your Instagram using BIK

How do Instagram chatbots work

BIK is an all in one marketing automation tool to acquire, engage, convert and retain for eCommerce brands. BIK provides the Instagram DM and comment automation.

Here are some features of BIK:

  • AI-Driven Recommendations: BIK.ai uses artificial intelligence to provide tailored product recommendations, enhancing user engagement.
  • Customer Intent Analysis: The platform analyzes customer behavior to offer personalized suggestions, increasing the relevance of your posts.
  • Shopify Integration: Seamless integration with Shopify ensures accurate and up-to-date product information, making your Instagram shop more efficient.
  • Automated Responses: BIK.ai automates responses to common customer queries, improving response time and customer satisfaction.
  • Insightful Analytics: It offers detailed analytics to track performance and optimize your Instagram strategy.


Increasing impressions on Instagram requires a strategic approach that involves optimizing your profile, creating high-quality content, engaging with your audience, and utilizing Instagram's features effectively. By understanding what impressions are and implementing the strategies outlined in this guide, you can enhance your visibility on the platform and grow your Instagram presence.


How to calculate impressions on Instagram?

Impressions on Instagram are calculated by counting the total number of times your content is displayed to users. This includes instances where users scroll past your post or story in their feed, explore the page, or direct messages. You can find the impression count in the Insights section of your Instagram profile.

What are average impressions on Instagram?

Average impressions on Instagram can vary widely based on factors like the size of your following and the quality of your content. Typically, smaller accounts may see a few hundred impressions per post, while larger accounts can receive thousands or even millions. To get a precise understanding, consider tracking your own metrics over time using Instagram's insights feature.

What is the difference between impressions and reach on Instagram?

Impressions refer to the total number of times your content is displayed, while reach counts the number of unique users who have seen your content.

How can I track my impressions on Instagram?

You can track impressions through Instagram Insights, available to business and creator accounts. This feature provides detailed analytics on your content's performance.