15 Best Products to Sell on Shopify in 2024

In the bustling realm of e-commerce, where businesses vie for attention and consumers seek the perfect products, selecting the right items to sell can be a daunting task. However, fear not, for this comprehensive guide will unveil the 15 best products to sell on Shopify, ensuring your entrepreneurial journey thrives in the ever-evolving digital landscape.

Here is the list of best products to sell on shopify in USA:

Sustainable clothing

Sustainable clothing is one of the best products to sell on Shopify in 2024 because it is a rapidly growing market with a high demand and a large customer base. The search volume for "sustainable clothing" has increased by over 50% in the past year, and this trend is expected to continue in 2024.

Here are some of the reasons why sustainable clothing is one of the best products to sell on Shopify in 2024:

High demand: Sustainable clothing is in high demand as more and more consumers are becoming aware of the environmental impact of the fashion industry.
Large customer base: The customer base for sustainable clothing is large and growing. According to a recent survey, over 60% of consumers are willing to pay more for sustainable products.
Easy to ship and sell online: Sustainable clothing is relatively easy to ship and sell online.
Wide range of potential customers: Sustainable clothing can be marketed to a wide range of audiences, including millennials, Gen Z, and eco-conscious consumers.
Variety of suppliers: There are a variety of suppliers that offer sustainable clothing, making it easy to find high-quality products at competitive prices.

Here are 3 tips to grow your Shopify store selling sustainable clothing:

Choose the right niche: Not all sustainable clothing is created equal. Choose a niche that you are passionate about and that you believe in. This will make it easier for you to market and sell your products, and it will also make your business more enjoyable to run.
Source high-quality products: Make sure to source high-quality products from reputable suppliers. This will help you to build a loyal customer base and establish a strong reputation for your store.
Offer competitive prices: Consumers are willing to pay more for sustainable products, but they are still price-conscious. Offer competitive prices on your products to attract new customers and keep existing customers coming back.

Smart home devices

Smart home devices are one of the best products to sell on Shopify in 2024. They are in high demand and have a large customer base. The global smart home market is expected to reach $930.4 billion by 2027, at a CAGR of 11.5% from 2022 to 2027.

Here are some reasons why smart home devices are a great product to sell on Shopify:

Smart home devices are becoming increasingly popular, as they offer convenience, security, and energy savings.
There is a wide range of smart home devices available, so you can find products that appeal to a variety of customers.
Smart home devices are relatively easy to ship and sell online.
You can market smart home devices to a wide range of audiences, including homeowners, renters, and businesses.

Here are three tips to grow your Shopify store:

Choose the right products: Make sure to choose products that are in high demand and that you are passionate about.
Optimize your store for search engines: Use relevant keywords and phrases throughout your store so that potential customers can find you easily.
Offer excellent customer service: Be responsive to customer inquiries and resolve any issues quickly and efficiently.

Subscription boxes

Subscription boxes are one of the ideal products for your Shopify store due to high customer demand, with thousands of monthly searches, and their potential for recurring revenue. This product offers a steady income stream and fosters customer loyalty.

Reasons why Subscription Boxes are one of the best products to sell on shopify 2023

Sustained Demand: "Subscription boxes" garners thousands of monthly searches, reflecting strong consumer interest and demand.
Recurring Revenue: Selling subscription boxes creates a predictable income stream, fostering long-term profitability.
Customer Loyalty: Subscribers often become loyal customers, boosting your brand's reputation and sales.

3 Tips to Grow Your Store:

Engage Through Content: Regularly publish relevant and engaging content, like blog posts or videos, to attract and retain your audience.
Leverage Social Media: Utilize social platforms to connect with your customers, showcase products, and run targeted ad campaigns.
Optimize SEO: Improve your store's search engine optimization by using relevant keywords, meta descriptions, and high-quality images to enhance visibility and attract organic traffic.

Personalized gifts

Personalized gifts are one of the best products to sell on your Shopify store because they are unique, meaningful, and in high demand. People love to give and receive personalized gifts because they show that the giver put extra thought and effort into the gift.

According to Google Trends, the search volume for "personalized gifts" has been steadily increasing over the past few years. In fact, the search volume for "personalized gifts" peaked in December 2022, which is typically the busiest shopping month of the year.

Here are some other reasons why personalized gifts are most profitable products to sell online:

They can be sold for a variety of price points, making them accessible to a wide range of customers.
They can be targeted to a variety of niches, such as weddings, birthdays, holidays, and more.
They are easy to ship and sell online.
There is a large market for personalized gifts, and the demand is growing.

Here are three tips to grow your Shopify store selling personalized gifts:

Offer a wide variety of products. The more products you have to choose from, the more likely it is that you will have something to appeal to everyone.
Make it easy for customers to personalize their gifts. Use a user-friendly interface and provide clear instructions.
Market your products to the right audience. Target people who are looking for unique and meaningful gifts, such as birthdays, holidays, and anniversaries.

Health and wellness products

Health and wellness products are in high demand, with a global market size of over $1 trillion. They are also relatively easy to ship and sell online, and they can be marketed to a wide range of audiences.

Why health and wellness products are top-selling products online:

High demand: People are increasingly interested in their health and well-being, and they are willing to spend money on products that can help them achieve their goals.
Large customer base: Health and wellness products appeal to a wide range of people, from young adults to seniors.
Easy to ship and sell online: Health and wellness products are typically lightweight and non-breakable, making them easy to ship. They are also relatively easy to sell online, as they can be marketed using a variety of channels, such as social media, search engine marketing, and email marketing.

Tips to grow your store

Niche Specialization: Focus on specific niches within health and wellness to target a more dedicated audience, such as organic supplements or fitness equipment.
Quality Content: Create informative and engaging content that educates and resonates with your target audience, positioning your store as a trusted resource.
Customer Reviews: Encourage and showcase genuine customer reviews to build trust and confidence in your products, boosting conversions and loyalty.

Beauty and skincare products

Beauty and skincare products are one of the best products to sell on your Shopify store because they are in high demand, have a large customer base, and are relatively easy to ship and sell online.

Here are some of the reasons why beauty and skincare products are a great choice for Shopify sellers:

They are in high demand: People of all ages and genders are interested in beauty and skincare products. This makes for a large customer base that you can tap into.
They have a high profit margin: Beauty and skincare products can be sold at a high profit margin, which means that you can make a good profit on each sale.
They are easy to ship and sell online: Beauty and skincare products are relatively small and lightweight, which makes them easy to ship to customers. Additionally, they are a popular product to buy online, so there is a large market for your products.

To grow your store successfully, consider these three tips:

Quality Selection: Curate a range of high-quality, well-researched products to meet diverse skincare needs.
Engaging Content: Use informative and engaging product descriptions, how-to guides, and customer reviews to build trust.
Targeted Marketing: Leverage social media advertising and influencer collaborations to reach your ideal customer base.

Pet supplies

Pet supplies is one of the best products to sell on Shopify store because it has a large and growing market, with more and more people choosing to own pets. In 2022, the US pet industry was worth $123.6 billion, and it is projected to reach $131.4 billion in 2023.

Here are some reasons why pet supplies is a great product to sell on Shopify:

Large and growing market: The pet supplies market is large and growing, which means there is a lot of potential for sales.
High demand: Pet owners are willing to spend money on their pets, so there is a high demand for pet supplies.
Variety of products: There is a wide variety of pet supplies available, so you can choose products that appeal to your target market.
Easy to ship and sell online: Pet supplies are relatively easy to ship and sell online.
Wide range of audiences: Pet supplies can be marketed to a wide range of audiences, including pet owners of all ages and demographics.

3 Tips to Grow Your Store:

Optimize SEO: Implement strong SEO practices to improve your store's visibility in search engines, driving organic traffic and attracting potential customers.
Leverage Social Media: Utilize platforms like Instagram and Facebook to create engaging content, build a loyal community, and promote your products effectively.
Customer Reviews and Trust: Encourage customer reviews and provide exceptional customer service to build trust and credibility, driving repeat business and word-of-mouth referrals.

Home décor

Home décor is one of the best products to sell on Shopify in 2024. It is a large and growing market, with searches for home décor products increasing by 15% in the past year alone.

Here are some other reasons why home décor is a great product to sell on Shopify:

Home décor products are relatively easy to ship and sell online.
Home décor products can be marketed to a wide range of audiences, including people of all ages, genders, and income levels.
Home décor products can be sourced from a variety of suppliers, which makes it easy to find high-quality products at competitive prices.

3 Tips to Grow Your Store:

Leverage SEO: Optimize your product listings and website for search engines to improve visibility and draw organic traffic.
Engage on Social Media: Build a strong social media presence, share captivating visuals of your products, and engage with your audience to foster a loyal customer base.
Offer Exceptional Customer Service: Provide excellent customer support, including quick responses to inquiries and hassle-free returns, to build trust and repeat business.

Electronics

Electronics are one of the best products to sell on Shopify because they are in high demand, have a large customer base, and are relatively easy to ship and sell online.

Here are some additional reasons why electronics are a great product to sell on Shopify:

High search volume: According to Google Trends, the search term "electronics" has a monthly search volume of over 10 million. This means that there is a large number of people interested in buying electronics online.
Diverse customer base: Electronics can be marketed to a wide range of customers, from individuals to businesses. This makes it easy to reach your target market and grow your business.
Variety of products available: There are many different types of electronics available, so you can choose to sell a variety of products or focus on a specific niche. This allows you to cater to the needs of your target market and offer them the products they are looking for.

Tips for growing your electronics store:

Focus on a niche. There are many different types of electronics, so it's important to focus on a specific niche, such as smartphones, laptops, gaming consoles, or home appliances. This will help you to target your marketing efforts more effectively and to build a reputation as an expert in your niche.
Offer competitive prices. Electronics are a price-sensitive category, so it's important to offer competitive prices. You can use a price comparison tool to track the prices of your competitors and to make sure that you are offering the best possible prices to your customers.
Provide excellent customer service. Electronics are often complex products, so it's important to provide excellent customer service. This includes being responsive to customer inquiries, providing helpful product descriptions, and offering a hassle-free return policy.

Toys and games

Toys and games are one of the best products to sell on Shopify store because they are a popular and evergreen product category. There is always a demand for toys and games, regardless of the season or economic climate.

Other reasons why toys and games are top selling products on Shopify:

Toys and games are a universal product that can be sold to customers of all ages and genders.
Toys and games are a relatively easy product to ship and sell online.
Toys and games can be marketed to a wide range of audiences, including parents, grandparents, and gift-givers.
There are a variety of different types of toys and games available, so you can find products to appeal to a variety of customers.

To grow your store in this niche:

Diversify Product Range: Offer a variety of toys and games to cater to different age groups and interests, from educational toys to collectibles.
Leverage Seasonal Promotions: Capitalize on holidays, birthdays, and special occasions with targeted marketing campaigns and promotions.
Enhance Customer Experience: Focus on excellent customer service, including fast shipping, clear product descriptions, and responsive support, to build loyalty and positive reviews.

Fitness apparel and equipment

Fitness apparel and equipment is one of the best products to sell on Shopify in 2024. The global fitness apparel and equipment market is expected to reach $94.5 billion by 2027, with a CAGR of 4.7%. This growth is being driven by increasing health and fitness awareness, rising disposable incomes, and growing demand for athleisure wear.

Here are some reasons why fitness apparel and equipment best things to sell on Shopify:

High demand: The fitness apparel and equipment market is large and growing. There is a strong demand for these products from both men and women, of all ages and fitness levels.
High margins: Fitness apparel and equipment can be sold at high margins, making it a profitable business opportunity.
Recurring revenue: Fitness apparel and equipment are consumables, which means that customers will need to purchase them on a regular basis. This can create a recurring revenue stream for your business.
Diverse product line: There is a wide range of fitness apparel and equipment available, so you can create a diverse product line that appeals to a broad range of customers.

Here are some unique tips to grow your Shopify store selling fitness apparel and equipment:

Focus on a niche: Instead of selling a wide range of fitness apparel and equipment, consider focusing on a specific niche, such as yoga apparel, running shoes, or weightlifting equipment. This will help you to differentiate your business from the competition and attract a loyal customer base.
Partner with fitness influencers: Partner with fitness influencers to promote your products on social media. This is a great way to reach a large audience of potential customers and build brand awareness.
Offer personalized services: Offer personalized services to your customers, such as custom-fitting running shoes or bra fitting. This will help you to stand out from the competition and provide a better customer experience.

Outdoor gear

Outdoor gear is an excellent product to sell on your Shopify store due to its high demand and growing popularity. The global outdoor gear market is expected to reach $517.90 billion by 2028, driven by increasing participation in outdoor activities such as camping, hiking, and fishing.

Here are some reasons why outdoor gear high demand products with low competition:

High demand: The demand for outdoor gear is high and growing. This is due to a number of factors, including the increasing popularity of outdoor recreation, the growing awareness of the health benefits of being outdoors, and the rise of social media, which has made it easier for people to share their outdoor adventures.
Large customer base: The customer base for outdoor gear is large and diverse. It includes people of all ages, genders, and income levels.
Wide range of products to choose from: There is a wide range of outdoor gear products to choose from. This means that you can find products that appeal to a variety of target markets.

Here are some unique tips to grow your Shopify store selling outdoor gear:

Collaborate with outdoor influencers: Partner with outdoor influencers to promote your products. This is a great way to reach a large audience of potential customers who are interested in outdoor gear.
Create high-quality product videos: Create high-quality product videos that showcase the features and benefits of your products. This will help potential customers to visualize how your products can be used and how they can benefit from owning them.
Offer a loyalty program: Offer a loyalty program to reward your repeat customers. This will help to keep your customers coming back for more and encourage them to spend more money in your store.

Craft supplies

Craft supplies are a high-demand product with a large and growing customer base. The global craft supplies market is expected to reach $50 billion by 2027, according to a report by Grand View Research.

Here are some reasons why craft supplies are Shopify best sellers:

Evergreen demand: The demand for craft supplies is relatively stable throughout the year, with spikes during holidays and back-to-school season.
Large target audience: Craft supplies appeal to a wide range of people, including hobbyists, artists, and DIY enthusiasts.
High-profit margins: Craft supplies typically have high-profit margins, allowing you to make a good profit on each sale.

Here are 3 unique tips to grow your Shopify store selling craft supplies:

Offer a wide variety of products: Cater to a diverse range of interests by offering a wide variety of craft supplies, from traditional materials like paints and brushes to trendy items like resin and polymer clay.
Curated kits and bundles: Provide convenience and inspiration for your customers by creating curated kits and bundles that combine popular craft supplies or cater to specific themes or projects.
Host virtual workshops and tutorials: Engage your audience and build expertise by hosting virtual workshops and tutorials that teach different craft techniques and showcase your product range.

Educational resources

Educational resources are an excellent product to sell on your Shopify store due to the ever-increasing demand for quality learning materials. With a global market size projected to reach $10.7 trillion by 2026, there's a vast audience eager for educational products that cater to a wide range of needs, from early childhood development to professional certifications.

Here are some reasons why educational resources are a great product to sell on Shopify:

High demand: The demand for educational resources is consistently high, driven by factors such as the growing emphasis on education, rising literacy rates, and the expansion of online learning platforms.
Diverse customer base: Educational resources cater to a wide range of customers, including students, parents, teachers, and professionals seeking upskilling or reskilling opportunities.
Variety of products: The educational resources market offers a vast array of products, from traditional textbooks and workbooks to interactive digital learning materials and educational software.
Resilient to economic downturns: Educational resources tend to be less affected by economic fluctuations compared to other industries, as the demand for learning remains strong even during challenging times.

Here are 3 unique tips to grow your Shopify store selling educational resources:

Target specific niches: Instead of selling a broad range of educational resources, focus on a specific niche or subject area where you can establish expertise and attract a loyal customer base.
Curated bundles: Create unique bundles of educational resources that address specific learning goals or target specific age groups. This can enhance the value proposition for your customers and increase average order value.
Partner with educators: Collaborate with educators, such as teachers, tutors, or educational institutions, to gain insights into the needs of learners and develop products that align with current curriculum standards. Partnering with educators can also provide access to a wider audience and enhance your brand's credibility.

Business software and tools

Business software and tools are essential products that businesses of all sizes need to run their operations efficiently. They are a high-demand product with a large and growing customer base.

Here are some additional reasons why business software and tools are a great product to sell on Shopify:

High search volume: Business software and tools are a popular search term, with over 100,000 searches per month.
Variety of products: There is a wide variety of business software and tools available, catering to a wide range of business needs.
Recurring revenue: Many business software and tools are sold as subscriptions, which can generate recurring revenue for your store.

Here are 3 unique tips to grow your Shopify store selling business software and tools:

Focus on a niche market: Instead of trying to sell a wide range of business software and tools, focus on a specific niche market. This will help you to stand out from the competition and to attract a loyal customer base.
Offer free trials or demos: Offering free trials or demos of your software can help potential customers to see the value of your products before they buy. This can be a great way to increase sales.
Provide excellent customer support: Excellent customer support is essential for any business, but it is especially important for businesses that sell software. Providing customer support can help you to build trust with your customers and to encourage them to return for future purchases.

Conclusion

As the world of e-commerce continues to evolve, so do the opportunities for entrepreneurs to sell products online. With a plethora of products to choose from, it can be overwhelming to decide which ones to sell on your Shopify store. However, by carefully considering your target market, your niche, and your overall business goals, you can identify the products that have the best chance of success.

In this blog post, we have explored 15 of the best products to sell on Shopify in 2024. These products are in high demand, have a large customer base, and are relatively easy to ship and sell online. With the right marketing and sales strategies, you can successfully sell any of these products on your Shopify store and achieve your business goals.