Product Updates July'25

Welcome to BIK’s Product Updates 👋🏼

We’re back with new features and upgrades to help you run smarter campaigns, improve deliverability, and manage conversations more efficiently. Read on to learn what’s new at BIK.

Introducing MM Lite API for WhatsApp

Meta has launched a new API called Marketing Messaging Lite (MM Lite), and BIK fully supports it.

MM Lite utilizes delivery optimizations to ensure your WhatsApp marketing messages receive better delivery and read rates compared to Classic API. No extra setup or effort is needed on your end.

Live chat is now here on-site, with Manifest AI

Did you know BIK has its own AI Shopping Assistant - Manifest AI?

It handles sales and support 24/7, in 90+ languages.

With the new BIK x Manifest AI integration, you can automate up to 80% of support queries and let your agents step in from the BIK Helpdesk when it truly matters.

Google Postmaster Integration - Now Available on BIK

Keeping track of your sender reputation with Gmail just got easier.

You can now monitor your Google Postmaster data directly within BIK, no need to switch tabs or use third-party dashboards.

Advanced Campaign Abort Insights and Smart Settings

Campaigns sometimes fail due to issues like high bounce rates or unsubscribes. We’ve added new analytics to help you understand exactly why that happens.

BIK also includes smart recipient settings:

– Automatically suppresses hard bounces, role-based emails, spam reports, opt-outs, soft bounces (>7 times), and inactive users (no opens in 6+ months)

– If domain reputation drops to Low or Bad, a prompt appears to enable recovery mode and apply safeguards

Custom Assignment Logic for Facebook Comments

Managing Facebook DMs and comments is now much easier. You can now:

• Auto-assign tickets using round-robin logic
• Route based on unassigned queues
• Push tickets to specific agents or teams

Ideal for brands that handle high-volume engagement from Facebook.

Do you have any questions about these features, or do you have new ideas?

We’re all ears. Book a call with us! We’re excited to hear your thoughts!

Until then, see you all at the next one!