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Product Recommendation Quiz For Ecommerce: Brand Examples 2024

Product Recommendation Quiz For Ecommerce: Brand Examples 2024

Product recommendation quizzes have become a cornerstone for ecommerce businesses aiming to personalize shopping experiences. Statistics indicate that businesses implementing these quizzes see up to a 30% increase in conversion rates.

This blog will examine several leading brands that have successfully integrated these quizzes into their online platforms. By analyzing how these quizzes function to guide consumers toward products that best meet their needs, we'll uncover insights into why they are an effective tool for boosting engagement and sales.

What is a Product Recommendation Quiz for Ecommerce?

6 Shopify Product Quiz Examples That Drive Sales on Autopilot

A product recommendation quiz for ecommerce acts like a savvy shopping assistant, guiding customers through a series of thoughtful questions to pinpoint exactly what they’re looking for. Think of it as a digital concierge that sifts through myriad options to deliver a tailored selection of products that match the customer's specific needs and preferences.

This interactive tool cleverly collects key insights about shopper preferences, lifestyles, and needs through a conversational, quiz-based interface.

The end result?

A personalized shopping experience that feels both engaging and effortless. Not only does this enhance the customer’s journey by making shopping simpler and more directed, but it also boosts satisfaction and loyalty by connecting them with products they are more likely to purchase and enjoy. This smart approach to ecommerce is changing the game by making shopping more personal, efficient, and fun.

How to Make a Product Recommendation Quiz?

E-commerce Product Recommendation Quizzes (2022)

Creating a product recommendation quiz for your ecommerce site involves a few strategic steps to ensure it's effective and engaging:

  1. Identify Goals: Start by determining what you want to achieve with the quiz. Are you looking to increase conversions, gather customer data, or enhance user engagement?
  2. Define Your Audience: Understand who your customers are. This will guide the tone of the questions and the type of products you’ll recommend.
  3. Craft Relevant Questions: Develop questions that are easy to understand and relevant to your audience's preferences and needs. Limit the number of questions to keep users engaged without feeling overwhelmed.
  4. Select a Quiz Platform: Choose a platform that can integrate smoothly with your ecommerce system. Many ecommerce CMS like Shopify or WordPress offer plugins specifically for creating quizzes.
  5. Integrate Product Logic: Set up rules that link quiz answers to specific product recommendations. This logic should be based on your product range and what you know about customer preferences.
  6. Test and Refine: Before going live, test the quiz internally to ensure everything works as expected. After launch, use customer feedback and quiz performance data to refine questions and product mapping.
  7. Launch and Promote: Introduce the quiz to your customers through your website and promote it via email and social media to drive traffic.

AI-driven Product Recommendation Quiz Builder for Ecommerce


Setting up a personalized quiz for your ecommerce store with Manifest AI is straightforward. Follow these steps to integrate this powerful product recommendation builder quiz on your shopify store and improve your customer experience:

  1. Install Manifest AI: Begin by installing Manifest AI from the Shopify store to ensure it integrates flawlessly with your ecommerce platform.
  2. Access Interactive Content: Once installed, go to the dashboard and find the “Interactive Content” section located towards the lower left corner. This feature is designed to engage your customers more effectively.
  3. Choose Your Quiz Type: You will see two types of quizzes available. Select from either the AI-powered quiz builder, which allows for customized question paths, or the Smart context-based quiz, which offers dynamic, behavior-driven interactions.
  4. Configure Your Questions: If you choose the AI-powered quiz builder, proceed to set up your questions. Craft them carefully to guide customers to products or recommendations that align with their preferences and needs.
  5. Save and Implement: After setting up your quiz, ensure you save your settings to implement the quiz effectively on your site.

Product Recommendation Quiz Examples

Product recommendation quizzes are a superb tool for guiding customers to their ideal products, especially in personalized care sectors like hair care and skincare.

Let’s look at two specific product quiz examples:

Hair Product Recommendation Quiz


Imagine a quiz that begins by asking the customer about their hair type, texture, and any specific issues they face, such as dryness or frizz. Further questions might delve into their hair care routine, preferences for natural ingredients, or concerns about product testing on animals. Based on the answers, the quiz would suggest products that align closely with their needs, whether they’re looking for a sulfate-free shampoo, a hydrating conditioner, or a styling product that suits their hair type.

Skin Care Product Quiz


This quiz would take customers through a series of questions about their skin type (oily, dry, combination), any skin concerns (acne, aging, pigmentation), and their environment (high pollution, dry climate). It might also ask about their current skincare routine and preferences regarding ingredients or product types, like serums or creams. The final recommendations would offer products tailored to enhance their specific skincare regimen, helping them achieve healthier, more radiant skin.


As we've seen, product recommendation quizzes in 2024 continue to be an effective strategy for ecommerce brands seeking to enhance the customer shopping experience. By meticulously tailoring questions to match consumer preferences and needs, these quizzes help brands connect their customers with the perfect products, streamlining the shopping process and boosting satisfaction. The examples discussed highlight the versatility and impact of these tools across different sectors, proving that when executed well, product recommendation quizzes can significantly elevate both customer engagement and sales.