Happy Jewelers Achieves 177x ROI with Manifest AI, Generating $32,000 in Sales in Just 7 Days

Happy Jewelers achieved amazing results with Manifest AI, generating $32,000 in additional sales in just 7 days and yielding a 177x return on investment. By using AI to streamline customer service and drive lead generation, they significantly improved conversion rates and customer satisfaction.

Company Profile

Headquarters: Fullerton, CA, USA
Founded: 1973
Company Size: 51-200 employees
Industry: Retail Luxury Goods and Jewelry

The Manifest AI Difference

"Manifest AI has been a great addition to our site. Our customers can find answers to frequently asked questions in real-time without waiting for our team to reply."

— Gianna Holt, Happy Jewelers

The HJ Story

Happy Jewelers, a family-owned business, has been crafting and selling exquisite jewelry for over 50 years. Founded in 1973, they have built a strong reputation for exceptional quality, timeless designs, and unparalleled customer service.

Dedicated customer support is critical for Happy Jewelers. Operating in the jewelry business, where average order values are high, means customers often have questions before making a purchase. Slow response times and high agent costs were significant challenges due to the high volume of inquiries.

Happy Jewelers sells products like lab-grown diamonds and pre-owned luxury watches, which generate many customer questions. Most of these questions were repetitive, and product descriptions often included relevant information.

They were looking for an AI solution to deliver seamless and efficient customer service at scale. Additionally, they wanted to drive lead generation so customers who drop off from their website can be retargeted later on other channels like email marketing, ads, etc.

Drivers for Adoption

• Efficient Customer Service at Scale: Reduce dependence on human agents for repetitive queries and lessen their workload.
• Increased Lead Generation: Retarget customers who drop off the website through other channels like email marketing and ads.

The Solution

Most customer questions were repetitive and answered in the product descriptions. Based on powerful GPT technology, Manifest AI synced with the Shopify store's product descriptions and external resources like PDFs, links, and images. This provided comprehensive information about each product. The AI sync time is less than 2-3 hours, making the AI go-live time very fast and customizable.

*The Manifest AI team has been very responsive with any questions and feature requests.
- Gianna Holt, Happy Jewelers

AI nudges significantly increased the conversion rate, leading to a 14.5x higher conversion rate for interacting customers. The product page welcome nudge, personalized for every product page, attributed to the maximum add-to-carts and sales.

Happy Jewelers' partnership with Manifest AI has completely changed their approach to customer service. By using AI, they’re automating responses to repetitive queries and proactively engaging customers. They have not only reduced the dependency on human agents but also achieved remarkable sales and conversion rate improvements.

This case study shows the potential of AI-driven solutions to enhance customer experience and drive business growth in the retail luxury goods sector.

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