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How Brabar resolves 87% of support queries with Manifest AI, and converts chatting shoppers 6x more often
How Brabar went from not looking for an AI tool to a hands-off AI support setup built by the Manifest AI team.
Brand: Brabar | Industry: Intimates & apparel | Live since: July 2026 | Channel: Website chat
At a glance
- 87% of support queries resolved by AI, with no human involved (766 of 878)
- 6x higher conversion for shoppers who chatted with the AI (1.49% vs 0.25%)
- 4.6x higher add-to-cart rate for shoppers who chatted (3.97% vs 0.87%)
- Live in July 2026, built entirely by the Manifest AI team
The starting point: not looking for another tool
Wendy Herman wasn't shopping for AI when she walked into the LEAD Summit in May 2026. Like most ecommerce leaders, she had seen plenty of "AI chatbots" and wasn't expecting much.
Then she got talking with Sonakshi Nathani, co-founder of Manifest AI. In one conversation, she saw how far AI agents had come: not scripted bots, but agents that understand products, policies and orders, and actually resolve what a shopper asks. She left the summit wanting to explore it.
The demo, and the part that sealed it
On the follow-up call, Wendy saw Manifest AI working on her own use cases, including how the agent trains itself on a brand's catalog and policies.
But the highlight wasn't a feature. It was hearing that the Manifest AI team would do everything: build the agents, train them on Brabar's store, connect them, and keep improving them. Brabar's team wouldn't have to configure a thing.
The setup: hands-off for Brabar
- Build: The Manifest AI team built and trained Brabar's AI assistant on the store's catalog, policies and order data.
- Go-live: The assistant went live on Brabar's website on July 24, 2026, roughly two months after Wendy and Sonakshi first met.
- After launch: The team kept adding automations and tuning answers based on real customer conversations.
The results
Support runs largely on autopilot. Between July and mid-October, Brabar's shoppers raised 878 support queries. Manifest AI resolved 766 of them without a human stepping in, an 87% automation rate. That's above the 80% bar Manifest AI guarantees, and it means Brabar's team only handles the conversations that really need a person.
Shoppers who chat, buy. Visitors who interacted with the AI converted at 1.49%, compared with 0.25% for those who didn't, about 6x higher. They were also 4.6x more likely to add something to their cart (3.97% vs 0.87%) and spent slightly more per order ($58.26 vs $56.28).
Answers when shoppers are ready. For an intimates brand, fit and product questions often decide whether a shopper buys. With an assistant that answers instantly, those questions get resolved in the moment rather than turning into abandoned carts or support tickets.
In Wendy's words
Wendy says she has never worked with a team this cooperative, and that the value Manifest AI has added to Brabar has gone beyond anything she imagined. She shared Brabar's story on stage at the Agentic Commerce Workshop in New York, co-hosted by Manifest AI and RLOE, where she spoke about getting ready for BFCM in the age of AI agents.
Want results like Brabar's?
Manifest AI guarantees 80%+ automation on eligible tickets within 30 days, or your money back. Our team builds your agents for you, and most brands are live in about 2 weeks.
