How to do a Giveaway on Instagram in 2024

How to do a Giveaway on Instagram in 2024

Instagram giveaways are a powerful way to engage your audience, increase your followers, and promote your brand. Running a successful giveaway requires careful planning, clear rules, and strategic promotion.

This guide will walk you through the essential steps to ensure your Instagram giveaway in 2024 is a success.

Planning Your Giveaway

instagram giveaway

Defining Objectives

Before you start planning your Instagram giveaway, it's essential to define your objectives. Are you looking to increase your followers, boost engagement, promote a new product, or gather user-generated content? Clear goals will guide your strategy and help measure success.

Choosing Prizes

Select a prize that resonates with your audience. It could be your product, a gift card, or an exclusive experience. Ensure the prize is valuable enough to attract participants but also relevant to your brand.

Setting a Budget

Consider all costs involved in your giveaway, including the prize, promotional expenses, and any tools you might need for management and tracking.

Read similar: What are Impressions on Instagram & How to Increase it?

Instagram Giveaway Rules

Instagram Giveaway Rules

Creating Clear Rules

Draft clear, concise rules for your giveaway. Specify entry requirements, eligibility, start and end dates, and how the winner will be chosen. Clear rules help avoid confusion and ensure a fair Instagram contest.

Make sure your giveaway complies with Instagram's guidelines and local laws. Include a disclaimer that Instagram is not affiliated with your giveaway.

How do Instagram giveaways work?

Instagram giveaways are promotional events where users participate for a chance to win a prize. To enter, participants usually need to follow specific rules set by the host. Common requirements include following the host's account, liking the giveaway post, tagging friends in the comments, and sometimes sharing the post on their own feed or story.

The host selects a winner randomly or based on specific criteria, such as creativity in comments. Giveaways or especially a fun Instagram competition help increase engagement, grow followers, and promote products or services. After the contest ends, the winner is announced through a post or direct message, and the prize is delivered as per the giveaway rules.

Instagram Giveaway Promotional Strategies

Leveraging Influencers

Collaborate with influencers to reach a broader audience. Choose influencers who align with your brand values and have an engaged following.

Utilizing Paid Ads

Instagram ads can boost your giveaway’s visibility. Use targeted ads to reach potential participants who are interested in your brand or product.

Collaborating with Brands

Partnering with other brands can expand your reach and add value to your giveaway. Choose brands that complement your products and share a similar audience.

Read similar: The Perfect Instagram Story Dimensions: Pixels & Inches

Creating Engaging Content for Instagram Giveaway

Designing Eye-Catching Graphics

Visually appealing graphics are crucial for grabbing attention. Use high-quality images and vibrant colors that align with your brand.

Writing Compelling Captions

Craft a captivating caption that highlights the prize, entry methods, and rules. Use a clear call to action to encourage participation.

Choosing the Right Hashtags for Instagram Giveaway

Incorporate popular and relevant hashtags to increase your giveaway’s discoverability. Research hashtags that your target audience frequently uses.

Creating a Unique Hashtag

Create a unique, branded hashtag for your giveaway. This helps track entries and promotes your brand.

Entry Methods and Requirements for Instagram Giveaway

Follow, Like, Comment

The most common entry requirements include following your account, liking the post, and commenting. Make the process simple to encourage participation.

Tag a Friend, Share to Story

Encourage participants to tag friends and share your post to their stories for additional entries. This expands your giveaway’s reach organically.

Duration and Timing for Instagram Giveaway

Optimal Giveaway Length

Run your giveaway for an optimal duration, typically 1-2 weeks. This provides enough time for participants to enter without losing momentum.

Best way to do an Instagram giveaway

Post your giveaway announcement at times when your audience is most active. Use Instagram Insights to determine peak engagement times.

Read similar: Instagram Auto Comment: Overview, Benefits & 5 Best IG Bots

Announcing the Instagram Giveaway

Crafting the Announcement Post

Create a compelling announcement post that includes an eye-catching image, clear rules, and entry methods. Use emojis and a strong call to action.

Leveraging Stories

Use Instagram Stories to promote your giveaway. Highlight key details and create a countdown sticker to build anticipation.

Selecting and Announcing the Winner

Fair Selection Methods

Use random selection tools to choose the winner fairly. Announce the winner publicly and contact them directly to coordinate prize delivery.

Publicly Announcing the Winner

Share a post or story announcing the winner. Thank all participants and encourage them to stay tuned for future giveaways.

Post-Giveaway Engagement

Thanking Participants

Show appreciation to all participants. Post a thank-you message and engage with comments to foster community and loyalty.

Encouraging Continued Engagement

Keep the momentum going by encouraging participants to follow your account for future giveaways and updates.

Measuring Success

Analyzing Metrics

After the giveaway ends, analyze metrics such as new followers, engagement rates, and user-generated content. These insights help evaluate your giveaway’s success.

Gathering Feedback

Collect feedback from participants to understand what worked well and what can be improved for future giveaways.

Avoiding Common Mistakes

Pitfalls to Watch Out For

Avoid common mistakes such as unclear rules, poor prize selection, and inadequate promotion. Learning from past giveaways helps refine your strategy.

Learning from Past Giveaways

Review past giveaways to identify successful tactics and areas for improvement. Continuously refining your approach enhances future giveaways.

Ensuring Compliance with Instagram’s Guidelines

Always adhere to Instagram’s giveaway policies to avoid penalties. Clearly state that your giveaway is not sponsored by Instagram.

Avoiding Scams

Be transparent and fair in your giveaway process. Avoid fake giveaways and ensure the prize is awarded as promised.

Instagram Giveaway Examples

Instagram Giveaway Examples

Examples from Leading Brands

Study successful giveaways from top brands to gain insights and inspiration. Analyze their strategies, engagement tactics, and promotional methods.

Key Takeaways

Identify key takeaways from successful case studies to apply to your own giveaway. Learning from others can provide valuable insights.

Automate your Instagram Giveaway Campaign using BIK

instagram automation

BIK is a powerful marketing automation tool designed for eCommerce brands. It offers features like AI-driven product recommendations, automated Instagram DM and comment management, and seamless Shopify integration to enhance customer engagement and streamline operations.

To automate your Instagram giveaway campaign using, follow these steps:

  1. Set Up Your Campaign: Log in to and create a new campaign specifically for your Instagram giveaway.
  2. Define Rules and Criteria: Clearly outline the giveaway rules, such as follow, like, and tag requirements.
  3. Automate Entries: Use to track and record entries automatically based on your criteria.
  4. Engage with Participants: Set up automated messages to engage with participants via Instagram DM and comments.
  5. Analyze and Optimize: Use’s analytics to monitor the campaign’s performance and make necessary adjustments for better results.


Running a successful Instagram giveaway in 2024 requires careful planning, clear rules, strategic promotion, and post-giveaway engagement. By following these guidelines, you can create a compelling giveaway that boosts your brand’s visibility and fosters a loyal community.


How long should my Instagram giveaway run?

A duration of 1-2 weeks is typically optimal for maintaining participant interest and engagement.

What tools can I use to select a giveaway winner fairly?

Use random selection tools such as or comment picker apps to ensure a fair selection process.

How do I measure the success of my giveaway?

Analyze metrics such as follower growth, engagement rates, and user-generated content to evaluate your giveaway’s effectiveness.

How to track Instagram giveaway entries?

To track Instagram giveaway entries, use a dedicated hashtag for participants to include in their posts or comments. Additionally, manually check entries by reviewing comments and direct messages, or use a third-party tool that automates tracking and collects data.

How to do a giveaway on Instagram to gain followers?

To run a giveaway on Instagram to gain followers, create a post announcing the giveaway, clearly state the rules (such as following your account, liking the post, and tagging friends), and set a deadline. Promote the giveaway through stories and other social media channels to maximize reach.