7 Best Mailchimp Alternatives in 2024

Email marketing remains a crucial strategy for businesses of all sizes. While Mailchimp has been a popular choice, many alternatives offer unique features and benefits that may better suit your needs. Here, we explore seven excellent Mailchimp alternatives for 2024:

Why Consider Mailchimp Alternatives?

Mailchimp is widely known for its user-friendly interface and robust features. It offers a variety of templates, automation tools, and analytics to help businesses create effective email campaigns. However, some users find Mailchimp’s pricing and limited advanced features less appealing as their needs grow. This has led many to explore alternatives to Mailchimp that provide more flexibility, better pricing, or specific functionalities.

7 Best Mailchimp Alternatives

Here is the list of best Mailchimp alternatives in detail:

1. BIK

BIK offers advanced AI-driven email personalization and dynamic content updates, providing tailored customer experiences. Its robust segmentation and detailed analytics make it a strong alternative to Mailchimp for businesses seeking more customized and data-driven email marketing solutions.

Features

• AI-Powered Personalization: Leverages artificial intelligence to create highly personalized email campaigns.
• Dynamic Content: Allows for real-time content updates based on user behavior.
• Advanced Segmentation: Offers in-depth segmentation options to target specific user groups.
• Automation Workflows: Provides robust automation tools to streamline marketing efforts.
• Performance Analytics: Includes detailed analytics to track campaign performance and customer engagement.

Pricing

BIK.ai offers a tiered pricing model based on the number of subscribers and features required. Pricing details are typically available upon request from their sales team.

Pros

• Highly personalized email content.
• Strong AI integration for better targeting.
• Comprehensive analytics.

Cons

• Highly focused on big companies

2. ActiveCampaign

ActiveCampaign is one of the best best Mailchimp alternatives and known for its powerful automation capabilities, combining email marketing, marketing automation, and CRM tools in one platform.

Features

• Email Automation: Advanced automation workflows for email campaigns.
• CRM Integration: Built-in CRM to manage customer relationships.
• Segmentation and Targeting: Detailed segmentation options.
• SMS Marketing: Supports SMS marketing alongside email.
• A/B Testing: Allows for extensive A/B testing to optimize campaigns.

Pricing

• Lite: Starting at $9/month.
• Plus: Starting at $49/month.
• Professional: Starting at $149/month.
• Enterprise: Custom pricing.

Pros

• Comprehensive automation features.
• Integrated CRM.
• Competitive pricing for the features offered.

Cons

• Interface can be complex for beginners.
• Higher plans can be expensive.

3. MailerLite

MailerLite offers a simple, affordable email marketing solution ideal for small businesses and startups. The templates are quite similar to Mailchimp.

Features

• Drag-and-Drop Editor: Easy-to-use email editor.
• Automation: Basic automation workflows.
• Landing Pages: Create custom landing pages.
• Segmentation: Target specific groups with ease.
• Analytics: Basic performance tracking and analytics.

Pricing

• Free: Up to 1,000 subscribers and 12,000 emails per month.
• Paid Plans: Starting at $10/month for up to 1,000 subscribers, scaling with the number of subscribers.

Pros

• Very affordable, especially for small businesses.
• User-friendly interface.
• Generous free plan.

Cons

• Limited advanced features.
• Basic automation compared to competitors.

4. Omnisend

Omnisend is tailored for eCommerce businesses, offering comprehensive marketing tools that integrate seamlessly with online stores.

Features

• Ecommerce Integrations: Direct integrations with major eCommerce platforms.
• Automation: Advanced automation workflows.
• SMS and Push Notifications: Multichannel marketing capabilities.
• Segmentation: Detailed customer segmentation.
• Product Recommendations: Personalized product suggestions.

Pricing

• Free: Limited features.
• Standard: Starting at $16/month.
• Pro: Starting at $99/month.
• Enterprise: Custom pricing.

Pros

• Excellent for eCommerce businesses.
• Multichannel marketing.
• Advanced automation and segmentation.

Cons

• Higher pricing for full features.
• May be too complex for non-eCommerce users.

5. Brevo (formerly SendinBlue)

Brevo offers a versatile platform combining email marketing with SMS and chat functionalities, aimed at small to medium-sized businesses. It is better than Mailchimp in terms of usage.

Features

• Email and SMS Marketing: Combines email and SMS campaigns.
• Marketing Automation: Custom automation workflows.
• Transactional Emails: Supports transactional email services.
• Landing Pages: Create and manage landing pages.
• CRM Integration: Basic CRM features.

Pricing

• Free: Up to 300 emails per day.
• Lite: Starting at $25/month.
• Premium: Starting at $65/month.
• Enterprise: Custom pricing.

Pros

• Affordable pricing.
• Combines multiple marketing channels.
• Good for transactional emails.

Cons

• Limited advanced features in lower plans.
• Interface can be slow at times.

6. ConvertKit

ConvertKit is designed for creators, such as bloggers, podcasters, and YouTubers, focusing on simple yet effective email marketing tools.

Features

• Email Automation: Easy-to-use automation workflows.
• Subscriber Management: Tagging and segmentation of subscribers.
• Forms and Landing Pages: Built-in tools for lead generation.
• Broadcasts: Simple email broadcasts.
• Analytics: Basic performance analytics.

Pricing

• Free: Up to 1,000 subscribers.
• Creator: Starting at $9/month.
• Creator Pro: Starting at $25/month.

Pros

• Ideal for content creators.
• Simple and intuitive interface.
• Affordable pricing.

Cons

• Limited features for larger businesses.
• Basic analytics compared to others.

7. Drip

Drip is another excellent choice for eCommerce businesses, offering robust automation and segmentation tools.

Features

• Automation Workflows: Advanced automation capabilities.
• Segmentation: Detailed customer segmentation.
• Personalization: Dynamic content and personalized recommendations.
• Ecommerce Integrations: Seamless integration with eCommerce platforms.
• Analytics: Comprehensive performance tracking.

Pricing

• Basic: Starting at $39/month for up to 2,500 contacts.
• Higher Plans: Prices increase with the number of contacts.

Pros

• Powerful automation and segmentation.
• Great for eCommerce.
• Detailed analytics.

Cons

• Higher starting price.
• Can be complex for new users.

Conclusion

While Mailchimp has been a reliable choice for email marketing, these Mailchimp alternatives offer unique features and benefits that may better suit your needs in 2024. Whether you're looking for best Mailchimp competitors to explore advanced automation, better pricing, or specific functionalities, there is an option for every business type and size. Evaluate your specific requirements and choose the platform that aligns best with your marketing goals to ensure success in your email marketing efforts.