Marketing Intelligence Tools: The Future of Marketing is Here

In today's rapidly changing and competitive market, it is more important than ever for businesses to have access to accurate and timely marketing intelligence. Marketing intelligence tools can help businesses to understand their customers, track their competitors, and measure the effectiveness of their marketing campaigns.

Marketing intelligence tools are becoming increasingly sophisticated and powerful, and they are playing an increasingly important role in the marketing process. As a result, many businesses are now investing in digital marketing intelligence tools in order to gain a competitive advantage.

This blog post will discuss the importance of business intelligence tools for marketing and provide an overview of some of the most popular ecommerce tools available. We will also discuss how to choose the right marketing intelligence tool for your business and how to use it to improve your marketing results.

What is Marketing Intelligence?

Marketing intelligence refers to the process of collecting, analyzing, and interpreting data and information related to a company's marketing efforts and the broader market environment. The goal of marketing intelligence is to provide actionable insights that can inform marketing strategies and decision-making.

Why is Market Intelligence Important?

Market intelligence is important because it helps businesses to make better decisions about their products, services, and marketing campaigns. By understanding the market and their customers, businesses can develop more effective strategies and increase their chances of success.

Here are some of the key benefits of market intelligence software:

• Better understanding of customers: Market intelligence can help businesses to understand their customers' needs, wants, and preferences. This information can then be used to develop more targeted and effective marketing campaigns.
• Identification of new opportunities: Market intelligence can help businesses to identify new market opportunities, such as new products or services that customers may be interested in.
• Improved competitive advantage: Market intelligence can help businesses to stay ahead of the competition by tracking their competitors' activities and developing strategies to counter them.
• Reduced risk: Market intelligence can help businesses to reduce risk by providing them with insights into the market and their customers. This information can then be used to make more informed decisions about their products, services, and marketing campaigns.

12 Marketing Intelligence Tools to grow your business

Here are the 12 best marketing intelligence tools list to grow your business:

Manifest AI

Manifest AI is the best marketing intelligence tool & a GPT powered AI chatbot that uses artificial intelligence to help businesses automate their customer service and provide personalized purchase assistance. It can be used to answer customer questions, provide support, and generate leads. Manifest AI can also be used to collect data from websites and analyze it to identify trends and patterns.

Why Choose Manifest AI

There are a number of reasons why businesses might choose to use Manifest AI as a marketing intelligence tool, including:

• Tailored Customer Engagement: Manifest AI specializes in personalized interactions, making each customer's journey unique and more engaging.
• Data-Driven Insights: It provides valuable insights into customer behaviors and preferences, helping businesses tailor their marketing strategies.
• Seamless Shopify Integration: Designed specifically for Shopify stores, it integrates effortlessly, enhancing the e-commerce experience.
• Multilingual Support: This feature broadens the tool's applicability, making it ideal for global businesses.
• Automated Customer Service: It handles routine inquiries efficiently, allowing businesses to focus on more strategic tasks.

Pros:

• Enhances Customer Experience: By providing personalized interactions and recommendations.
• Saves Time and Resources: Automation of routine tasks reduces workload.
• Increases Sales Potential: Through targeted product recommendations and improved customer engagement.

Cons:

• Platform-Specific: Its focus on Shopify might limit its use for businesses on other platforms.
• Data Reliance: The effectiveness of AI-driven insights hinges on the quality and quantity of data available.

How Manifest AI can Capture Data from Websites

Manifest AI can capture data from websites in a number of ways, including:

• Web scraping: Manifest AI can use web scraping to extract data from websites. Web scraping is the process of automatically extracting data from websites.
• API integration: Manifest AI can also integrate with APIs to collect data from websites. APIs are interfaces that allow different software applications to communicate with each other.

How Manifest AI can Provide Personalized Assistance

Manifest AI can use the data it collects to provide personalized assistance to customers. For example, Manifest AI can use the data to:

• Answer customer questions: Manifest AI can use the data it collects to answer customer questions. For example, Manifest AI can use the data to answer questions about products, services, or policies.
• Provide support: Manifest AI can use the data it collects to provide support to customers. For example, Manifest AI can use the data to resolve customer issues or provide guidance on how to use products or services.
• Generate leads: Manifest AI can use the data it collects to generate leads. For example, Manifest AI can use the data to identify potential customers who are interested in a particular product or service.

Pricing

Manifest AI offers a variety of pricing plans to fit the needs of businesses of all sizes. The pricing plans are based on the number of users and the features that are needed.

Pros

• Easy to use
• Affordable
• Scalable
• Powerful features
• Can capture data from websites
• Can provide personalized assistance

Cons

• Some users have reported that the platform can be slow at times
• The platform is still under development, so some features may not be fully functional

BIK

BIK is a marketing intelligence platform that helps e-commerce businesses to grow their sales. It uses artificial intelligence (AI) to analyze customer data and provide insights into customer behavior, market trends, and competitor activity.

BIK offers a variety of features, including:

• Customer segmentation: BIK uses AI to segment customers based on their demographics, purchase history, and other factors. This helps businesses to target their marketing campaigns more effectively.
• Market analysis: BIK provides insights into market trends, such as popular products, emerging categories, and customer preferences. This helps businesses to identify new opportunities and develop new products and services.
• Competitor analysis: BIK tracks the activities of competitors, such as their pricing, product selection, and marketing campaigns. This helps businesses to stay ahead of the competition and develop strategies to differentiate themselves.

BIK is a good choice for e-commerce businesses of all sizes. It is easy to use and offers a variety of features that can help businesses to grow their sales.

Why Choose BIK

There are a number of reasons why businesses choose BIK as their marketing intelligence tool:

• Accuracy: BIK uses AI to analyze customer data and provide insights that are accurate and reliable.
• Ease of use: BIK is easy to use, even for businesses with no prior experience with marketing intelligence software.
• Comprehensive features: BIK offers a variety of features, including customer segmentation, market analysis, and competitor analysis.
• Affordable pricing: BIK offers a variety of pricing plans to fit the needs of businesses of all sizes.

Pricing

BIK is one of the most popular marketing intelligence tools which offers a variety of pricing plans, starting at $99 per month. The pricing of a plan depends on the number of features and the amount of data that the business needs to analyze.

Pros

• Accurate insights
• Easy to use
• Comprehensive features
• Affordable pricing

Cons

• Some users have reported that the platform can be slow at times
• Customer support could be improved

Ratings

BIK has a rating of 4.3 out of 5 stars on G2, and it is the best marketing intelligence software products.

Brandwatch

Brandwatch is one of the well known market intelligence tools that helps businesses understand what people are saying about their brand and their competitors online. It collects data from social media, news websites, blogs, and other online sources, and analyzes it to identify trends, patterns, and sentiment.

Why choose Brandwatch?

Brandwatch is a good choice for businesses that want to:

• Track their brand reputation and identify potential crises early on
• Understand their customers' needs and preferences
• Benchmark their performance against competitors
• Track the latest industry trends

Pricing

Brandwatch offers a variety of pricing plans, starting at $299 per month. The price of your plan will depend on the features you need and the amount of data you want to collect.

Pros and cons

Pros:

• Comprehensive data collection and reporting capabilities
• Powerful social media monitoring and sentiment analysis features
• Easy to use
• Customizable dashboards and alerts

Cons:

• Can be expensive, especially for small businesses
• Limited competitor tracking features

Ratings

Brandwatch has a rating of 4.3 out of 5 stars on G2.

Examples of how businesses can use Brandwatch:

A clothing retailer could use Brandwatch to track what people are saying about their brand and products on social media. This information could then be used to develop new products and marketing campaigns.

Brand24

Brand24 is a social media monitoring and media intelligence tool that helps businesses track and analyze online conversations about their brand, competitors, and industry. It collects data from a variety of sources, including social media, news websites, blogs, and forums.

Why to choose Brand24:

• Comprehensive data collection: Brand24 collects data from a wide range of sources, so you can get a complete picture of what people are saying about your brand online.
• Easy to use: Brand24 has a user-friendly interface that makes it easy to track and analyze online conversations.
• Powerful analytics: Brand24 provides a variety of powerful marketing intelligence tools that can help you understand trends, identify influencers, and measure the impact of your marketing campaigns.

Pricing:

Brand24 offers a variety of pricing plans, starting at $49 per month. The price of your plan will depend on the number of brands you need to track and the amount of data you need to collect.

Pros:

• Comprehensive data collection
• Easy to use
• Powerful analytics tools
• Affordable pricing

Cons:

• Limited social media management features
• Can be slow at times

Ratings:

Brand24 has a rating of 4.6 out of 5 stars on G2.

Pacvue Commerce

Pacvue Commerce is one of the popular marketing intelligence tools for merchants and brands selling on Amazon and other online marketplaces. It provides comprehensive data and insights to help merchants and brands optimize their product listings, manage their advertising campaigns, and track their performance.

Why choose Pacvue Commerce?

There are several reasons why businesses choose Pacvue Commerce, including:

• Comprehensive data and insights: Pacvue Commerce provides a wide range of data and insights on Amazon and other online marketplaces, including product listings, advertising campaigns, sales data, and competitive data.
• Easy to use: Pacvue Commerce is a user-friendly platform that makes it easy for merchants and brands to access and analyze data.
• Actionable insights: Pacvue Commerce provides actionable insights that help merchants and brands improve their performance on Amazon and other online marketplaces.

Pricing

Pacvue Commerce offers a variety of pricing plans to fit the needs of businesses of all sizes. Plans start at $199 per month.

Pros and cons

Pros:

• Comprehensive data and insights
• Easy to use
• Actionable insights
• Wide range of features and functionality
• Excellent customer support

Cons:

• Can be expensive for small businesses
• Some features can be complex to use

Ratings

Pacvue Commerce has a rating of 4.5 out of 5 stars on G2, a popular software review website.

Digimind

Digimind is a marketing intelligence tool that helps businesses to understand and engage with their customers, track their competitors, and measure the effectiveness of their marketing campaigns. It uses artificial intelligence to collect and analyze data from a variety of sources, including social media, websites, and news articles.

Why to choose Digimind:

• Digimind is a comprehensive marketing intelligence tool that covers a wide range of data sources and features.
• Digimind is easy to use and provides users with insights that are actionable and relevant to their business goals.
• Digimind is supported by a team of experts who can help users to get the most out of the platform.

Pricing:

Digimind offers a variety of pricing plans to meet the needs of businesses of all sizes. Prices start at $1,999 per month.

Pros:

• Comprehensive data collection and analysis capabilities
• Easy to use and navigate
• Actionable insights
• Support from a team of experts

Cons:

• Can be expensive for small businesses
• Some features can be complex to use

Ratings:

Digimind has a rating of 4.2 out of 5 stars on G2.

SimilarWeb

Similarweb is a cloud-based platform that uses a variety of data sources, including website traffic data, search engine data, and social media data, to provide insights into website traffic, competitor traffic, and industry trends.

Why choose Similarweb?

Similarweb offers a number of advantages over other market intelligence tools, including:

• Comprehensive data coverage: Similarweb indexes over 100 million websites and apps, making it one of the most comprehensive market intelligence solutions available.
• Powerful search and analysis tools: Similarweb offers a suite of powerful search and analysis tools that help users to quickly and easily find the information they need. These marketing intelligence tools include search, filtering, charting, and collaboration features.
• Ease of use: Similarweb is easy to use, even for users with no prior experience with market intelligence tools. The platform has a clean and intuitive interface that makes it easy to find the information you need and get started using Similarweb right away.

Pricing

Similarweb is a subscription-based service. The price of a subscription depends on the number of users and the level of access required. Similarweb offers a free trial to users who are new to the platform.

Pros

• Comprehensive data coverage
• Powerful search and analysis tools
• Ease of use
• Flexible subscription options

Cons

• Can be expensive, especially for large teams
• Some users have reported that the platform can be slow at times

Ratings

Similarweb has a rating of 4.3 out of 5 stars on G2, a review platform for software products.

Salesforce CRM

Salesforce CRM is a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions and relationships. It provides a central place to store and manage customer data, track interactions, and automate tasks. Salesforce CRM also includes a number of features that can be used for marketing intelligence, such as:

• Lead scoring: Salesforce CRM can help businesses score leads based on their demographic information, website behavior, and other factors. This can help businesses to identify the leads that are most likely to convert into customers.
• Campaign tracking: Salesforce CRM can help businesses to track the performance of their marketing campaigns. This can help businesses to identify which campaigns are most effective and make necessary adjustments.
• Customer segmentation: Salesforce CRM can help businesses to segment their customers based on their demographics, interests, and purchase behavior. This can help businesses to create more targeted and effective marketing campaigns.
• Reporting and analytics: Salesforce CRM provides a variety of reports and analytics that can help businesses to understand their customers and marketing performance.

Why choose Salesforce CRM as a marketing intelligence tool?

Salesforce CRM is a popular choice for search marketing intelligence because it is a powerful and comprehensive platform that offers a wide range of features. It is also easy to use and scalable, so it can be used by businesses of all sizes.

Pricing

Salesforce CRM offers a variety of pricing plans to meet the needs of businesses of all sizes. Plans start at $25 per user per month.

Pros and cons

Pros:

• Comprehensive set of features
• Easy to use and scalable
• Powerful reporting and analytics capabilities
• Wide range of integrations

Cons:

• Can be expensive
• Can be a learning curve for new users

Ratings

Salesforce CRM has a rating of 4.5 out of 5 stars on G2.

Adverity

Adverity is a marketing intelligence platform that helps businesses to collect, analyze, and visualize data from a wide range of sources, including advertising platforms, social media, and e-commerce platforms. Adverity provides businesses with a single source of truth for their marketing data, which can help them to make better decisions about their campaigns and improve their ROI.

Why to choose Adverity:

• Adverity is a comprehensive marketing intelligence platform that provides businesses with a single source of truth for their data.
• Adverity is easy to use and can be customized to meet the needs of businesses of all sizes.
• Adverity offers a wide range of features, including data collection, analysis, visualization, and reporting.
• Adverity is supported by a team of experts who can help businesses to get the most out of the platform.

Pricing:

Adverity offers a variety of pricing plans to meet the needs of businesses of all sizes. The pricing plans are based on the number of data sources that businesses need to connect to and the amount of data that they need to process.

Pros:

• Comprehensive data collection and analysis capabilities
• Easy to use and customize
• Wide range of features
• Supported by a team of experts

Cons:

• Can be expensive for larger businesses
• Can be complex for beginners

Ratings:

Adverity has a rating of 4.6 out of 5 stars on G2 Crowd

6sense

6sense is a marketing intelligence platform that helps businesses identify, engage, and convert their best buyers. It uses artificial intelligence (AI) to analyze a massive dataset of buyer behavior, including website visits, social media activity, and email engagement. This data is then used to create personalized insights and recommendations for businesses, such as which accounts to target, what messages to send, and when to engage.

Why to choose 6sense:

• Comprehensive buyer insights: 6sense provides a comprehensive view of buyers, including their demographics, firmographics, intent, and engagement. This information can be used to create highly targeted and personalized marketing campaigns.
• AI-powered recommendations: 6sense uses AI to provide businesses with recommendations on the best accounts to target, the right messages to send, and the best time to engage. This can help businesses save time and resources, and improve their conversion rates.
• Revenue intelligence: 6sense provides businesses with insights into their revenue pipeline, such as which accounts are most likely to close and which deals are at risk. This information can help businesses improve their sales forecasting and pipeline management.

Pricing:

6sense pricing is based on a number of factors, including the size of your business, the number of users, and the features you need. The company offers a free trial so that you can try the platform before you buy.

Pros:

• Comprehensive buyer insights
• AI-powered recommendations
• Revenue intelligence
• Easy to use
• Good customer support

Cons:

• Can be expensive
• Some features can be complex to use
• Limited integration with some CRM systems

Ratings:

6sense has a rating of 4.5 out of 5 stars on G2.

Stackline

Stackline is a marketing intelligence tool that helps businesses track and analyze their sales data across different channels, including e-commerce marketplaces, retail stores, social media, and direct-to-consumer. Stackline provides insights into customer behavior, market trends, and competitive performance.

Why to choose Stackline:

• Comprehensive data coverage: Stackline collects data from a variety of sources, including e-commerce marketplaces, retail stores, social media, and direct-to-consumer. This gives businesses a holistic view of their sales performance across all channels.
• Actionable insights: Stackline provides insights into customer behavior, market trends, and competitive performance. This information can be used to make informed decisions about marketing campaigns, product development, and pricing.
• Easy to use: Stackline is a user-friendly platform that makes it easy for businesses to access and analyze their data.

Pricing:

Stackline offers a variety of pricing plans to meet the needs of businesses of all sizes. Plans start at $99 per month.

Pros:

• Comprehensive data coverage
• Actionable insights
• Easy to use

Cons:

• Can be expensive for small businesses
• Limited social media monitoring capabilities

Ratings:

Stackline has a rating of 4.5 out of 5 stars on G2.

AlphaSense

AlphaSense is a cloud-based market intelligence tool that provides users with access to a vast database of financial and business information, including public and private company filings, earnings call transcripts, news, trade journals, and equity research. It also offers a suite of marketing intelligence tools to help users analyze and interpret this information, including search, filtering, charting, and collaboration features.

AlphaSense is used by a wide range of professionals, including investment analysts, corporate strategists, and journalists, to gain insights into markets, companies, and industries. It is also a valuable tool for marketing professionals who need to understand their target customers, track their competitors, and measure the effectiveness of their marketing campaigns.

Why Choose AlphaSense

AlphaSense offers a number of advantages over other market intelligence tools, including:

• Comprehensive data coverage: AlphaSense indexes over 100 million documents from a variety of sources, including public and private company filings, earnings call transcripts, news, trade journals, and equity research. This makes it one of the most comprehensive market intelligence platforms available.
• Powerful search and analysis tools: AlphaSense offers a suite of powerful search and analysis tools that help users to quickly and easily find the information they need. These marketing intelligence tools include search, filtering, charting, and collaboration features.
• Ease of use: AlphaSense is easy to use, even for users with no prior experience with market intelligence tools. The platform has a clean and intuitive interface that makes it easy to find the information you need and get started using AlphaSense right away.

Pricing

AlphaSense is a subscription-based service. The price of a subscription depends on the number of users and the level of access required. AlphaSense offers a free trial to users who are new to the platform.

Pros

• Comprehensive data coverage
• Powerful search and analysis tools
• Ease of use
• Flexible subscription options

Cons

• Can be expensive, especially for large teams
• Some users have reported that the platform can be slow at times

Ratings

AlphaSense has a rating of 4.5 out of 5 stars on G2, a review platform for software products.

Conclusion

The future of marketing is here, and it's powered by marketing intelligence tools. By using these marketing intelligence tools to better understand your customers, track your competitors, and measure the effectiveness of your campaigns, you can gain a competitive advantage and achieve your marketing goals.

So what are you waiting for? Start using marketing intelligence solutions today and see the difference they can make for your business.