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Cut Cart Abandonment by 90% This BFCM with AI - Here’s How!
As the busy shopping season approaches, you're probably gearing up for one of the biggest sales periods of the year. I know the excitement: BFCM brings a flood of visitors to your store. You’ve done your homework and set up great strategies. But then comes the challenge of abandoned carts.
Don’t worry—this BFCM 2024, AI can help convert up to 90% of abandoned carts into sales. In this guide, I have shared five effective hacks to reduce cart abandonment, tried and tested by brands with impressive results.
Here are the 5 following AI hacks:
- Ditch static PDPs, and get on board with AI PDPs.
- Share an AI-generated fun tidbit about the product your customer nearly bought.
- Guide your visitors through the simplest, AI-powered checkout experience they've ever imagined.
- Recommend Similar when they are about to cut the cart
- Set Discounts in the Backend and Let AI Reveal Them at the Perfect Moment
I know this must be looking like a heavy task for you right? but believe me, we’ll help set everything up for your store from scratch. Once it’s done, AI will take care of the rest, so you won’t need to stress about it.
Let’s understand these hacks with the use cases:
Ditch static PDPs, and get on board with AI PDPs
Customers often jump from one product page to another, searching for that perfect choice. They might be on the hunt for the best deals for their big shopping days, comparing prices from store to store.
So, if you can’t effectively showcase what’s great about your products or highlight the fantastic offers you’re currently providing, there’s a high chance they won’t stick around in your store for long. Static product detail pages (PDPs) can slow down their decision-making process & abandon the carts.
It’s time to upgrade your PDPs with AI to make things easier for your customers. Imagine having all the product info they need in one place—whether it's the right lipstick shade, the ideal SPF for sunscreen, or the material of a pillow they are looking for.
Make your PDPs sound customer-centric, not sales-centric, this is how you can do this with Manifest AI:
This image compares the static and AI PDPs, where the AI PDPs are enabled by Manifest AI on this skincare brand.
The 5 pointers mentioned in the image are the AI embeds for customers to make the shopping experience more personalized and engaging. It shows the following:
- Ask AI for discounts: Customers can get discount codes and details on where to use them with a single click.
- Summarize Reviews: It will enable your visitors to ask questions like “Show me reviews around how it went for brown skin shade?” Or “When was the last 5-star review received for this product?”
- Ask AI about ingredients: Customers can check the ingredients with just one click. Build trust and increase conversions.
- Ask AI: Let your customers know more about related products in just one click.
- AI chat with FAQs as icebreakers: Engaging AI-generated icebreakers builds trust and drives conversions across all eCommerce categories.
- AI Assistant: Manifest AI acts as a personal shopping assistant on your Shopify store, ready to answer queries and recommend products.
These AI-powered PDPs offer a personalized shopping experience that your customers will love, making them more likely to purchase from your store and also reduce shopping cart abandonment.
Share an AI-generated fun tidbit about the product your customer nearly bought
Customers lack patience, especially during the hectic Black Friday and Cyber Monday (BFCM) shopping season. They’re on a mission to snag the best deals as quickly as possible. It’s the best time for you to add a personalized assistant to your customers and convince them why they should buy from you and what makes your product stand out.
You must be wondering if this level of personal assistance will only be possible in an offline store, but no, my friend—AI has the potential to do this for every customer. With Manifest AI, you can enable AI-generated Trivia, where your customers always find a fun fact about your product whenever they remove something from the cart.
The fun tidbit is automatically generated from your product details after just syncing Manifest AI with your store for a few hours. Yes, that’s it!
Manifest AI gives you 3 options to enable AI Trivia:
- Share an AI-generated fun fact about the product removed from the cart.
- Share an AI-generated summary of reviews for the product removed from the cart.
- You have the option to set a custom message, for example: “You’ve left behind some amazing items in your cart. Don’t miss out!”
In the last BFCM season, our brands made an impressive standout and reduced abandoned cart rates by 73%.
Guide your visitors through the simplest, AI-powered checkout experience they've ever imagined
Imagine you are getting a bunch of store visitors during BFCM week and you are running some exciting offers but still your customers are leaving the products in the cart and bouncing from your website. Sounds familiar? Well, you’re not alone. Customers look for a smooth checkout with a personalized shopping experience which will only be possible with AI.
AI has the potential to assist your visitor from the time he enters your store till he checks out. It understands the visitor’s intent by observing his events on the website and starts asking relevant questions respective to the product he is looking for and recommending the best-suited product.
With Manifest AI, the visitor will get answers to everything he asks, it might be about reviews, payment methods, the best qualities of the product, finding the right shade, the locations it delivers, tracking orders, and much more.
I know it's BFCM, but not every time a visitor will ask each and everything, I agree with you.
But AI has done a great job here. By understanding the visitor’s events, AI is smart enough to interact in multiple ways:
Ask me anything: Whenever your customer is in confusion, Manifest AI will encourage him to chat about this product.
AI review summarizer: It will enable your visitors to ask questions like “show me reviews around how it went for brown skin shade?” Or “When was the last 5 star review received for this product?”
AI powered Ingredient helper: Maybe your customers are allergic to an ingredient & couldn’t find information on your product page. This will help the customer to find with just one click.
Size guide AI: Don’t let your customers get confused with the static size chart. Help them select the right size using AI and reduce returns.
AI Shopping Pages: Create a dedicated landing page for your customers, similar to ChatGPT. Where they can ask the requirements to Manifest AI and add to the cart at the same place.
I believe you'll find it very interesting. Trust me, you'll love it when you see how it actually works. The best part? You can test it on your own store. How does a 15-day free trial before BFCM week sound?
Love to catch up on that, book a chat at your convenience :)
Recommend similar when they are about to cut the cart
When customers shop, they usually take their time—browsing options, comparing prices, finding the right size or shade, and then moving towards checkout. If something doesn’t feel right, like a payment issue, they might abandon their cart.
But don’t worry, AI can step in and turn things around!
With AI, you can guide your customers through their shopping journey just like a helpful store assistant would. If they don’t find exactly what they’re looking for, AI will smartly suggest the next best thing. With Manifest AI, you can easily recommend similar products in a chat window with just one click.
You can set up a “product recommendation nudge” from your dashboard. This feature will automatically suggest products to customers who’ve abandoned their cart. Just choose the product categories you want to highlight, and AI will handle the rest!
- General inquiry
- Show best sellers
- Show new arrivals
- Redirect to product page
- Show recommended products
- Add product to cart
Set Discounts in the Backend and Let AI Reveal Them at the Perfect Moment
Customer loves discounts!
It motivates them to buy more to reach the discount level and ultimately increases the AOV for your store. Why not use this to reduce cart abandonment with a bit of AI magic?
With Manifest AI, you can set up automated and personalized discounts for your customers right at checkout. You just need to add what message you want to show for example “We’ve got a great deal on blankets! 🌟 Want to find out more?” and add your discount code. Interested to know more?” and add your discount code. Then, watch as AI does its thing!
You can boost your add-to carts by 500%, No! I am joking. In the same way, TherapieDecken Boosted Their Add-to-Cart Rates to 636% with Manifest AI
Make your store even more exciting by adding a “Spin the Wheel” feature. Just input your discount code in the backend, and you’ll not only engage your visitors but also collect leads for future follow-ups.
Sounds like a fantastic strategy for BFCM week, don’t you think?
Test it on your store and get ready to welcome visitors and turn them into customers with Manifest AI—just like 2,500+ Shopify brands are doing.
Book a demo with our expert and see how AI can reduce your abandoned carts by 90% this BFCM!
