How to Encourage Customers to Use Your Chatbot?

Have you ever found yourself browsing through online shops and suddenly, a little chat window pops up, offering help? You're just casually scrolling, and there it is, like a friendly salesperson ready to assist. Even if you don't end up chatting, it's comforting to know there's support available.

As per 2023 data, 6 out of 10 ecommerce stores have chat support, but many aren't using it effectively. Why? It's not that customers don't want it—they do! But often, the chatbots aren't engaging them like a real salesperson would in a physical store.

Customers crave assistance while shopping. Chatbots must understand this and learn to grab their attention.

Let's dive into how to drive more customer engagement through chatbots and how you can tailor them to fit your store's needs.

5 Strategies that Encourage Customers to Use Your Chatbot

Here are some great strategies to increase chatbot customer engagement:

Chatbot Placement

Think about where your chatbot hangs out in your store. Most stick to the bottom right, but some mix it up near or inside the search bar. It's all about making it easy for your customers to find and chat with your bot.

AI PDP (Product Display Pop-ups)

Have you ever had a helpful pop-up guide you through a product page? A cosmetic brand did just that and saw their conversions double! Yup, AI-driven pop-ups can work wonders for your sales game. It answers customer queries related to a particular product in the product section.

Contextual attention-grabbing Nudges

These nudges are like your chatbot's secret sauce. They pop up at just the right moment—whether you're on the home page, eyeing a product, or about to abandon your cart. It's like having your shopping assistant!

Here are some attention-grabbing AI nudges for your store:

Abandon cart nudge
Welcome nudge
Product Page nudge
Product Recommendation nudge
Remove from cart nudge

Engaging Welcome Messages

A warm greeting sets the tone for a positive customer experience. Begin with a friendly welcome message, like rolling out the red carpet for your customers. Consider various types of welcome message campaigns, such as offering a welcome discount or inviting them to take a welcome quiz. Whatever you choose, make sure it resonates with your audience and enhances their interaction with your brand.

AI Quiz

Spice things up with an AI-driven quiz. It's not your typical quiz—it's smart and savvy. By asking all the right questions, it dishes out personalized product recommendation quizzes that'll leave your customers coming back for more.

AI Shopping Assistant > Chatbot

Imagine strolling through a store, and every time you have a question or need a recommendation, there's a friendly salesperson right by your side. That's the kind of assistance an AI Shopping Assistant, like Manifest AI, provides—except it's all happening online!

So, let's say you're browsing for a new skincare product. With Manifest AI, you can ask questions (Ex: Suggest me something for my dry skin), get product recommendations based on your needs, and even see real customer reviews—all without needing to wait for human assistance.

But here's the kicker: Manifest AI isn't just a regular chatbot. It's more like having a personal shopping assistant who's available 24/7 to help you make informed decisions in real-time. Whether you're tracking an order or need to talk to a real person, it's all just a click away.

And when it comes to trust, Manifest AI has got you covered. With over 2500 active stores and 250+ paid stores already on board, you can rest assured that you're in good hands. So, next time you're shopping online, think of Manifest AI as your trusty sidekick, ready to make your shopping experience a breeze!

Benefits of using an AI Shopping Assistant in your Store

Here are the benefits of using an AI shopping assistant in your store:

Boosted AOV

Imagine each customer spending more each time they shop. That's the magic of an AI shopping assistant—guiding customers to discover additional products they love, ultimately increasing your average order value and your bottom line.

Increased Conversions

No more missed opportunities! With an AI shopping assistant, every interaction becomes a potential sale. It's like having a sales superstar who never sleeps, turning browsers into buyers around the clock. Here is the case study of Jawliner who drives 3x of conversions.

Reduced Cart Abandonment

Ever wonder why customers abandon their carts? With an AI shopping assistant, you'll have insights and strategies to tackle this head-on. It's like having a personal cart whisperer, nudging customers to complete their purchases seamlessly.

Enhanced Customer Satisfaction

Happy customers are the backbone of any successful business. With an AI shopping assistant, you'll deliver personalized experiences that keep customers coming back for more. It's like having a team of attentive helpers ensuring every shopper leaves satisfied.

Insider Product Insights

Get to know your products inside out. With advanced analytics and insights provided by your AI shopping assistant, you'll uncover trends, preferences, and opportunities you never knew existed. It's like having a virtual product guru guiding your business decisions towards success.

Conclusion

Chatbots provide a valuable opportunity to improve customer engagement and support in online shopping. While many ecommerce stores have integrated chat support, there's room for improvement in effectiveness. By understanding customer behavior and preferences, chatbots can become more than just a helpful tool—they can seamlessly extend your brand's customer service. With the right strategies, you can encourage customers to use chatbots, ultimately enhancing their satisfaction and driving growth for your business.

FAQs