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Is the Shopify Starter Plan Right for Your Business?

Is the Shopify Starter Plan Right for Your Business?

Are you thinking about starting an online store? If so, you're probably wondering which ecommerce platform is right for you. Shopify is one of the most popular ecommerce platforms on the market, and it offers a variety of plans to fit your needs. The Shopify Starter Plan is the most affordable plan, but is it right for your business?

In this blog post, we'll take a closer look at the Shopify Starter Plan and help you decide if it's the right fit for you. We'll cover the benefits and limitations of the plan, as well as how to decide if it's right for your business.

So, whether you're just starting out or you're looking to switch ecommerce platforms, read on to learn more about the Shopify Starter Plan and how to decide if it's right for you.

Shopify Starter Plan- At a Glance

The Shopify Starter Plan is the most affordable plan offered by Shopify. It costs $29 per month, Shopify plus transaction fees. It includes features like a custom storefront, unlimited products, and 24/7 support. However, it does not include all of the features available on other plans, such as abandoned cart recovery and gift cards.

Shopify Starter Plan Features

Here are the Shopify Starter Plan features in detail:

  • Monthly fee: \$29 per month, plus transaction fees.
  • Transaction fees are 2.9% + \$0.30 per transaction.
  • Unlimited products: You can sell as many products as you want.
  • Custom storefront: You can design your own storefront to match your brand.
  • You can choose from a variety of themes and customize them to your liking.
  • You can also add your own branding, such as your logo and colors.
  • 24/7 support: You can get help from Shopify 24/7.
  • You can contact Shopify through live chat, email, or phone.
  • Transaction fees: You will be charged transaction fees for each sale you make.
  • These fees are standard for all Shopify plans.
  • Gift cards: You cannot sell gift cards on the Shopify Starter Plan.
  • Abandoned cart recovery: You cannot use abandoned cart recovery on the Shopify Starter Plan.
  • Advanced shipping: You cannot use advanced shipping options on the Shopify Starter Plan.
  • Discounts and promotions: You can create discounts and promotions for your products.
  • Marketing tools: You can use Shopify's marketing tools to promote your store, such as email marketing and social media marketing.
  • Analytics: You can track the performance of your store using Shopify's analytics tools.
  • SEO tools: You can use Shopify's SEO tools to improve the visibility of your store in search engines.

Benefits of the Shopify Starter Plan

Here are some of the benefits of the Shopify Starter Plan:

Ease of Use: Shopify provides an intuitive and user-friendly platform, making it easy for beginners to set up and manage their online stores without technical expertise.

Online Store Creation: With the Starter Plan, you can create a fully functional online store and customize its design to match your brand's identity.

Unlimited Products: You can add an unlimited number of products to your store, allowing you to showcase your entire product catalog.

24/7 Customer Support: Access Shopify's customer support around the clock through email, chat, or phone, ensuring you get assistance whenever you need it.

Sales Channels: In addition to your online store, you can sell products on various sales channels, including social media platforms and online marketplaces, to reach a broader audience.

Manual Order Creation: You have the option to create orders manually on behalf of customers, which can be useful for phone or in-person sales.

Discount Codes: Create and offer discount codes to incentivize sales, promotions, and customer loyalty.

Multiple Payment Options: Accept payments from customers using various payment gateways, including Shopify Payments, credit cards, and third-party processors.

Abandoned Cart Recovery: Automatically send email reminders to customers who leave items in their shopping carts, helping to recover potentially lost sales.

SEO Features: Basic search engine optimization (SEO) tools are included to help improve your store's visibility in search engine results.

Mobile Commerce: Your online store is designed to be responsive and mobile-friendly, ensuring a seamless shopping experience for mobile users.

Free SSL Certificate: Secure your customers' data with a free SSL certificate, providing peace of mind for both you and your customers.

Inventory Management: Keep track of your product inventory, receive low-stock alerts, and manage your stock efficiently.

Fraud Analysis: Built-in fraud analysis helps protect your business from potentially fraudulent orders.

Integrated Analytics: Gain insights into your store's performance with basic reporting and analytics tools.

Shopify Starter Plan Review

The Shopify Starter Plan is the most affordable plan offered by Shopify. It costs $29 per month, plus transaction fees. It includes features like a custom storefront, unlimited products, and 24/7 support. However, it does not include all of the features available on other plans, such as abandoned cart recovery and gift cards.

Here is a summary of the pros and cons of the Shopify Starter Plan:

Pros:

  • Low monthly fee
  • Unlimited products
  • Custom storefront
  • 24/7 support
  • Transaction fees are standard for all Shopify plans
  • Discounts and promotions
  • Marketing tools
  • Analytics
  • SEO tools

Cons:

  • Does not include all features of other plans, such as abandoned cart recovery and gift cards
  • Transaction fees can be high for high-volume businesses
  • Limited bandwidth

Overall, the Shopify Starter Plan is a good option for businesses that are just starting out and don't need all of the features of other plans. It is also a good option for businesses that are on a tight budget. However, businesses that need more features or expect to have a lot of traffic may want to consider a different plan.

Shopify Starter Plan vs Basic

Key Points:

  1. Both plans cost $29 per month.
  2. Both plans support online store creation.
  3. Both offer unlimited product listings.
  4. Both allow sales through multiple channels.
  5. Both include abandoned cart recovery.
  6. Both provide 24/7 customer support.
  7. Both feature mobile commerce support.
  8. Both come with a free SSL certificate.
  9. The Basic Shopify Plan offers more advanced features compared to the Starter Plan.
  10. Both plans incur transaction fees on sales.
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Limitations of the Shopify Starter Plan


The Shopify Starter Plan, also known as the "Basic Shopify" plan, is a great choice for those just starting with e-commerce. However, it does come with certain limitations that may impact businesses with more advanced needs.

  1. Transaction Fees: The Starter Plan charges a transaction fee for each sale made on your store in addition to credit card processing fees. This fee can add up, and it's typically higher than what's charged in higher-tier plans. Upgrading to a higher plan can help reduce or eliminate these fees.
  2. Limited Staff Accounts: The Starter Plan allows for only two staff accounts. If you have a larger team that needs access to your Shopify store, you may find this limitation restrictive.
  3. Advanced Features: Some advanced features are not included in the Starter Plan. For example, features like gift cards, professional reports, and advanced cart recovery are only available in higher-tier plans.
  4. Third-Party Calculated Shipping Rates: The Starter Plan does not provide access to third-party calculated shipping rates. This can be a limitation if you need accurate shipping cost calculations for various shipping options.
  5. Limited Customization: While you can customize your online store with themes and templates, the level of customization available in the Starter Plan may not meet the needs of businesses with complex design requirements.
  6. Additional Transaction Costs: If you choose to use a payment gateway other than Shopify Payments, you may incur additional transaction costs.
  7. No Advanced Report Builder: The Starter Plan lacks an advanced report builder, limiting your ability to create custom reports tailored to your business's specific needs.
  8. Limited Multilingual Support: Multilingual support is available, but it may require third-party apps or manual translation efforts. Higher-tier plans offer more comprehensive multilingual features.
  9. Limited Access to Shopify Scripts: Advanced scripting capabilities are not available in the Starter Plan. These scripts can be used for custom checkout and cart modifications.
  10. No Wholesale Channel: The Starter Plan does not include access to the Wholesale channel, which is designed for businesses selling to other businesses.

Shopify Starter Plan Examples

Here are some examples of businesses that can use the Shopify Starter Plan:

  • New businesses: The Shopify Starter Plan is a good option for new businesses that are just starting out and don't need all of the features of other plans. It is also a good option for businesses that are on a tight budget.
  • Small businesses: The Shopify Starter Plan can also be a good option for small businesses that don't need all of the features of other plans. It is important to note that the Shopify Starter Plan does not include all of the features available on other plans, so you may need to upgrade to a different plan if your business grows.
  • Personal brands: The Shopify Starter Plan can also be a good option for personal brands that sell products or services online. It is a cost-effective way to create an online store and sell your products or services.
  • Niche businesses: The Shopify Starter Plan can also be a good option for niche businesses that sell a limited number of products. It is a good way to get started selling your products online without having to invest in a more expensive plan.

Here are some specific examples of businesses that use the Shopify Starter Plan:

  • A coffee shop that sells merchandise online: The coffee shop can use the Shopify Starter Plan to create an online store where they can sell merchandise, such as t-shirts, mugs, and hats.
  • A small clothing boutique: The clothing boutique can use the Shopify Starter Plan to create an online store where they can sell their clothing collection.
  • A personal trainer who sells workout plans online: The personal trainer can use the Shopify Starter Plan to create an online store where they can sell their workout plans.
  • A musician who sells their music online: The musician can use the Shopify Starter Plan to create an online store where they can sell their music.

How to Decide if the Shopify Starter Plan is Right for Your Business

Here are some things to consider when deciding if the Shopify Starter Plan is right for your business:

  • Your budget: The Shopify Starter Plan costs $29 per month, plus transaction fees. If you are on a tight budget, this may be a good option for you.
  • Your needs: The Shopify Starter Plan does not include all of the features available on other plans. If you need all of the features, you may want to consider a different plan.
  • Your traffic: The Shopify Starter Plan has a limited amount of bandwidth. If you expect to have a lot of traffic, you may want to consider a different plan.
  • Your growth plans: If you plan to grow your business quickly, you may want to consider a different plan that offers more features and scalability.

Conclusion


The Shopify Starter Plan is a great option for businesses that are just starting out and don't need all of the features of other plans. It is also a good option for businesses that are on a tight budget. However, it is important to note that the Shopify Starter Plan does not include all of the features available on other plans, so you may need to upgrade to a different plan if your business grows.

FAQs

Here are the most frequently asked questions related to Shopify Starter Plan

How much does Shopify starter cost?

The Shopify Starter Plan, also known as the "Basic Shopify" plan, typically costs $29 per month as of my last knowledge update in September 2021. However, please note that pricing may change over time, so it's essential to check the official Shopify website for the most current pricing information.

Is Shopify starter plan available in India?

Yes, as of my last knowledge update in September 2021, the Shopify Starter Plan, also known as the "Basic Shopify" plan, is available in India. Indian merchants can subscribe to this plan to start their online stores on the Shopify platform. However, please check Shopify's official website for the most up-to-date information on plan availability and pricing in India.

What is the best plan to start with on Shopify?

The best plan to start with on Shopify for most businesses is the "Basic Shopify" plan. It offers essential features, allows you to create a fully functional online store, and is cost-effective at $29 per month. As your business grows, you can consider upgrading to higher-tier plans to access more advanced features and scalability.