Shopify vs Shopify Plus: Which Suits Your Business Better?

Shopify vs Shopify Plus: Which Suits Your Business Better?

It is essential to have a scalable and dependable online business in the fast-paced world of e-commerce. Shopify vs Shopify Plus, two market leaders, provide solutions that appear comparable but address very diverse business needs.  This blog post delves deeply into the difference between shopify and shopify plus. We can help you decide which platform—Shopify or Shopify Plus—will be the foundation of your e-commerce business, whether you're a seasoned retailer trying to simplify high-volume sales or a young entrepreneur starting your first product line.

Shopify vs Shopify Plus: Overview

Here is the overview of Shopify and Shopify Plus:

Shopify Overview


Shopify is a widely used e-commerce platform that caters to businesses of all sizes, from startups to established enterprises. It offers a user-friendly interface, customizable themes, and a range of features to build and manage online stores efficiently. With various pricing plans available, Shopify is ideal for businesses looking to establish an online presence quickly and cost-effectively. It provides essential tools for managing inventory, processing payments, and analyzing sales data, making it a popular choice among small and medium-sized businesses entering the e-commerce space.

Shopify Plus Overview

shopify plus

Shopify Plus is an advanced version of Shopify designed to meet the needs of high-volume merchants and enterprise-level businesses. It offers additional features and functionalities tailored to handle large-scale operations, including advanced automation, customizable checkout experiences, and dedicated support services. With features like multi-channel selling, international expansion tools, and customizable scripting, Shopify Plus provides the scalability and flexibility required to grow and adapt in a competitive market. While it comes at a higher price point compared to Shopify, Shopify Plus offers robust solutions for businesses looking to scale rapidly and optimize their e-commerce operations for maximum efficiency and growth.

Shopify vs Shopify Plus: Features

Shopify and Shopify Plus offer a range of features but cater to different business scales. Here's a breakdown of shopify vs shopify plus features that each platform offers:

Shopify Features

User-Friendly Interface: Shopify boasts an intuitive and user-friendly dashboard, making it easy for beginners to set up and manage their online stores without extensive technical knowledge.

Customizable Themes: A wide selection of customizable themes allows users to create visually appealing and unique storefronts that align with their brand identity.

App Store Integration: Shopify's extensive app store provides a range of add-ons and plugins to enhance functionality, from marketing tools to inventory management solutions.

Payment Processing: The platform supports multiple payment gateways, offering flexibility for transaction processing, and comes with its payment gateway, Shopify Payments.

24/7 Customer Support: Shopify provides reliable customer support, ensuring assistance is available whenever users encounter issues or have questions about the platform.

Shopify Plus Features

Enterprise-Grade Scalability: Shopify Plus is designed to handle high volumes of traffic and transactions, providing the scalability needed for growing businesses and large-scale operations.

Advanced Automation: The platform offers automation tools for tasks like inventory management, order processing, and marketing workflows, streamlining operations for efficiency.

Customizable Checkout: Shopify Plus benefits businesses by creating personalized and optimized checkout experiences, reducing cart abandonment, and enhancing the overall customer journey.

Dedicated Support: Shopify Plus users benefit from dedicated account managers and priority support, ensuring quick resolutions and personalized assistance to address the unique challenges of enterprise-level businesses.

Multi-Channel Selling: With capabilities for selling across various channels, including social media and marketplaces, Shopify Plus facilitates a comprehensive and integrated approach to e-commerce, maximizing reach and revenue potential.

Shopify vs Shopify Plus: Pricing

Here is the overview of the pricing of both Shopify and Shopify Plus

Shopify Pricing

Shopify Pricing

Shopify Plus Pricing

Shopify Plus Pricing

How To Upgrade From Shopify To Shopify Plus?

Upgrading from Shopify to Shopify Plus isn't a self-service process. To initiate the upgrade, you'll need to get in touch with the Shopify Plus sales team. Here's how:

  • Visit the Shopify Plus website: 
  • Click the button labeled "Get Started".
  • Fill out the contact form to request a consultation with a Shopify Plus sales representative.

The sales team will discuss your business needs and walk you through the upgrade process. This might involve:

  • Assessing your business needs: They'll want to understand your current sales volume, growth plans, and specific requirements to ensure Shopify Plus is the right fit.
  • Data migration: Migrating your product data, customer information, and sales history from Shopify to Shopify Plus might be part of the process.
  • Store customization: Depending on your needs, you might want to explore customization options available on Shopify Plus. The sales rep can connect you with resources for this.

Add an AI Shopping Assistant to your Shopify store with Manifest AI

Integrating Manifest AI into your Shopify store brings a new level of assistance and efficiency to your online business. Here’s how it transforms your customer experience and operations:

  • Automated Interactions: Manifest AI responds instantly to customer inquiries, providing fast and accurate answers. This reduces wait times and improves customer satisfaction.
  • Personalized Recommendations: By analyzing each customer's browsing and purchase history, Manifest AI tailors product suggestions to match their preferences, enhancing the shopping experience.
  • Intelligent Search: The advanced search feature allows customers to effortlessly locate products, making navigation through your store seamless and user-friendly.
  • Insightful Analytics: Gain valuable insights from Manifest AI’s analysis of customer interactions, helping you make informed decisions to optimize your store.
  • Efficiency Boost: By automating routine queries, your customer service team can allocate more time to addressing complex customer needs, improving overall service quality.


In conclusion, your company's growth trajectory and current stage will determine which of Shopify and Shopify Plus is best for you. Shopify is a great platform for managing small to medium-sized businesses or launching an online store. At a fair price, it offers everything you need to create a profitable online store. On the other hand, Shopify Plus provides the scalability, cutting-edge features, and committed support to accelerate your e-commerce growth whether you're a high-volume merchant or have complicated business requirements. When Shopify's restrictions become evident for your firm, think about upgrading to Shopify Plus.

Is Shopify Plus Worth It?

Shopify Plus offers a powerful upgrade for established businesses. However, its true value hinges on your sales volume and complexity. For startups and small businesses, Shopify's core features are sufficient. But, if you're experiencing high growth or complex needs, Shopify Plus can optimize operations and support future success. Consider your current situation and growth plans to decide if Shopify Plus is the right fit.