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Zendesk Vs Salesforce: Which CRM Is Best For 2024

Zendesk Vs Salesforce: Which CRM Is Best For 2024

Choosing the appropriate platform in the constantly changing world of customer relationship management (CRM) software is essential for companies looking to improve client experiences and optimize operations. This blog post explores Zendesk Vs Salesforce, two titans of the business. We want to answer the issue that will be plaguing a lot of organizations in 2024 as we make our way through the many features, improvements, and functionalities of both platforms: which CRM system is best? Come along as we break down the advantages, disadvantages, and special features of Salesforce vs Zendesk so you can decide which one best suits your company's goals and needs in the coming year.

Zendesk Vs Salesforce: Overview

Here is the overview about Zendesk and Salesforce:


Zendesk is a cloud-based customer service software company that provides a suite of support ticketing, chat, and help desk solutions for businesses of all sizes. Zendesk's platform enables organizations to streamline customer support processes, improve agent productivity, and deliver seamless omnichannel experiences to their customers. Zendesk CRM software's key features include ticket management, knowledge base creation, live chat support, customer self-service portals, and analytics/reporting tools. Zendesk is known for its intuitive interface, scalability, and flexibility, making it a popular choice among startups, SMBs, and enterprises across various industries.


Salesforce is a leading cloud-based customer relationship management (CRM) platform that offers a wide range of solutions to manage sales, marketing, customer service, and more. Salesforce revolutionized the CRM industry by providing a scalable and customizable platform accessible via the cloud. Its suite of products includes Sales Cloud for sales automation and lead management, Service Cloud for customer service and support, Marketing Cloud for marketing automation and campaign management, and Commerce Cloud for e-commerce solutions, among others. Salesforce is renowned for its robust feature set, extensive third-party integrations, and flexibility, catering to businesses of all sizes and industries around the world.

Zendesk Vs Salesforce: Features

Zendesk and Salesforce are both popular customer relationship management (CRM) platforms, but they serve slightly different purposes and offer different features. difference between Zendesk and salesforce:

Zendesk Features

Ticketing System: Zendesk is primarily known for its ticketing system, which allows businesses to manage customer inquiries and support requests efficiently.

Multi-Channel Support: Zendesk supports multiple channels for customer communication, including email, chat, phone, and social media.

Self-Service Options: Zendesk provides tools for creating and managing a knowledge base, allowing customers to find answers to their questions without contacting support.

Automation: Zendesk offers automation features to streamline repetitive tasks, such as routing tickets to the appropriate agent or sending automated responses.

Reporting and Analytics: Zendesk provides reporting and analytics tools to help businesses track support metrics, such as response times, customer satisfaction, and ticket resolution rates.

Integration: Zendesk integrates with a wide range of third-party applications, allowing businesses to connect their support tools with other systems, such as CRM, project management, and e-commerce platforms.

Salesforce Features

Comprehensive CRM: Salesforce is a comprehensive CRM platform that goes beyond customer support to include sales, marketing, and service functionalities.

Sales Automation: Salesforce offers robust sales automation features, including lead management, opportunity tracking, and sales forecasting.

Marketing Automation: Salesforce provides tools for marketing automation, such as email marketing, lead nurturing, and campaign management.

Customer Support: Salesforce also includes customer support features, such as case management, knowledge base, and self-service portals.

Customization: Salesforce is highly customizable, allowing businesses to tailor the platform to their specific needs through custom objects, fields, workflows, and processes.

Integration: Like Zendesk, Salesforce integrates with a wide range of third-party applications, allowing businesses to connect their CRM with other systems, such as accounting software, ERP, and e-commerce platforms.

Zendesk Vs Salesforce: Pros & Cons

Here's a pros and cons comparison between Zendesk and Salesforce:



  • User-Friendly Interface: Zendesk has an intuitive and easy-to-use interface, making it simple for agents to manage tickets and for customers to navigate self-service options.
  • Focus on Customer Support: Zendesk specializes in customer support, offering a robust ticketing system and features tailored to managing customer inquiries efficiently.
  • Affordability: Zendesk offers various pricing plans, including options suitable for small businesses, making it more accessible to companies with limited budgets.
  • Flexible Integration: Zendesk integrates well with a wide range of third-party applications, allowing businesses to connect their support tools with other systems seamlessly.
  • Scalability: Zendesk can scale with your business as it grows, providing additional features and support options to meet increasing demands.


  • Limited CRM Functionality: Zendesk's primary focus is on customer support, so it may lack some of the advanced CRM features offered by platforms like Salesforce.
  • Customization Limitations: While Zendesk is customizable to a certain extent, it may not offer the same level of flexibility and customization options as more comprehensive CRM platforms.
  • Dependency on Third-Party Integrations: While Zendesk integrates with many third-party applications, relying heavily on integrations may result in additional costs or complexity in managing multiple systems.



  • Comprehensive CRM: Salesforce offers a comprehensive CRM platform that includes sales, marketing, customer service, and analytics functionalities, providing a centralized solution for managing customer relationships.
  • Customization: Salesforce is highly customizable, allowing businesses to tailor the platform to their specific needs through custom objects, fields, workflows, and processes.
  • Advanced Automation: Salesforce provides advanced automation features for sales, marketing, and customer service processes, helping businesses streamline operations and improve efficiency.
  • Scalability: Salesforce is suitable for businesses of all sizes, from small startups to large enterprises, and can scale to accommodate growing needs and complexities.
  • Strong Community and Support: Salesforce has a large and active community of users, developers, and partners, providing access to resources, best practices, and support.


  • Complexity: Salesforce can be complex and may have a steeper learning curve compared to simpler CRM solutions like Zendesk, requiring more training and expertise to use effectively.
  • Cost: Salesforce can be expensive, especially for businesses that require advanced features and customization, with pricing based on user licenses and additional modules.
  • Resource Intensive: Implementing and managing Salesforce may require dedicated resources, including administrators, developers, and consultants, to ensure optimal use and customization.

Zendesk Vs Salesforce: Pricing

Here is a pricing comparison to help you decide if Zendesk or Salesforce is the better platform for you:

Zendesk Pricing

Zendesk Pricing

SalesForce Pricing

The pricing of Salesforce varies depending on the specific services selected. Check here for more info.

Zendesk Vs Salesforce Integrations

Both Zendesk and Salesforce offer a wide range of integrations, but they cater to slightly different needs. Here's a breakdown:

Number of Integrations

Salesforce: Boasts a significantly larger number of integrations, exceeding 3,000 apps in their AppExchange marketplace.

Zendesk: Offers over 1,300 integrations through their Zendesk Marketplace.

Focus of Integrations

Salesforce: Leans towards integrations that support the entire customer lifecycle, including marketing automation, sales tools, analytics platforms, and enterprise applications.

Zendesk: Focuses primarily on integrations that enhance customer support operations, including collaboration tools, communication channels, productivity apps, and business intelligence tools.

AI Integration

Zendesk Integration: Integrating an AI shopping assistant with Zendesk enhances customer support by automating responses and providing personalized shopping guidance directly through the Zendesk platform. This allows for real-time interaction and problem-solving, improving the overall customer experience and streamlining service workflows.

Third-Party Integration Tools

Both Platforms: Zendesk, salesforce integration with popular third-party integration tools like Zapier, allowing you to connect them with various other applications that might not have native integrations.

Native vs Third-Party

Salesforce: Generally offers a wider selection of native integrations within their AppExchange.

Zendesk: Relies more on third-party integration tools like Zapier for connecting with some applications.


Salesforce and Zendesk are still major players. The size and priorities of your organization will determine which is "best". Zendesk is a great option for smaller businesses because of its user-friendly interface, reasonable cost, and strong customer service focus. Salesforce's wide feature set, customization options, and numerous integrations are tailored to larger organizations, but at a higher cost.  In the end, the ideal method to choose is to think about your unique requirements and financial constraints. You can also take advantage of the free trials that both platforms provide to find out which CRM can help your company grow in 2024.