BIK Product Update: August'26

Welcome back to BIK - News, your monthly product update.

Your campaigns sell. Your agents know. Your AI decides when to step back.
Updates this month are: one turns every WhatsApp campaign reply into a live sales conversation, one makes sure agents never ask a question twice, and three more that give you full control over how AI and humans hand off to each other.

Let's dive in 👇

Campaign AI Sales Agent - Your campaign doesn't end when you hit send anymore.

When a customer replies to your WhatsApp campaign, BIK's AI Sales Agent now picks up the conversation automatically. It reads the campaign context such as offer, products, goals and responds with relevant, not generic, answers. Objections get handled. Questions get answered. Purchase decisions get guided. The gap between "we blast but don't convert" just closed. Merchants who don't want the AI agent can configure any journey to handle replies instead, and the agent hands off to a human whenever it needs to.

Use cases:

• Brands running flash sale campaigns where reply handling makes or breaks conversion
• Merchants frustrated with low campaign ROI despite high open and read rates
• Teams that can't manually respond to hundreds of campaign replies in real time
• D2C brands running product launches who need objection handling at scale

Why it matters:

• Turns broadcast into dialogue, every campaign reply becomes a sales opportunity
• AI uses campaign context so responses are relevant, not generic one-size-fits-all
• Directly fixes the "we send campaigns but don't convert" problem without adding headcount
• Drives measurable revenue from conversations that previously went unanswered

AI Spam Filter for Instagram Comments - Your agents shouldn't triage Instagram noise.

AI Spam Filter now covers Instagram post and reel comments in addition to WhatsApp, Email, and Instagram DMs. Promotional comments, competitor mentions, and bot spam on posts and reels get flagged and closed before they reach the agent queue. Two smart guardrails prevent real customers from getting filtered, anyone who ordered in the last 30 days or had an active ticket in the last 7 days bypasses spam logic entirely. Spam tickets stay visible and recoverable in the Spam view in case anything gets wrongly flagged.

Use cases:

• IG-heavy brands where post and reel comments flood the helpdesk with noise
• Merchants running Instagram campaigns where bot and promo comments spike after each post
• Teams spending agent time triaging comment spam instead of resolving real customer issues
• Brands with high IG engagement where SLA metrics are skewed by comment noise

Why it matters:

• Agents stop triaging Instagram noise and focus only on real customer issues
• Smart guardrails mean real customers, recent buyers and active ticket holders always get through
• Default-enabled at onboarding, zero config needed to activate
• Full recoverability, nothing gets permanently deleted, just filtered

BigCommerce Integration - The "we're not on Shopify" conversation is officially over.

BigCommerce merchants can now connect their store to Manifest AI in under 2 minutes. Full catalog sync - products, content, and collections is available to the AI assistant immediately, and auto-sync keeps pricing and inventory live without manual re-triggers. The AI answers stock queries, recommends products, and handles order and contact enquiries directly on BigCommerce storefronts. Same Manifest AI experience, same AI quality, different platform.

Use cases:

• BigCommerce brands that have been waitlisted or passed on Manifest AI due to platform limitations
• Merchants migrating away from Shopify who don't want to lose their Manifest AI setup
• Brands running both Shopify and BigCommerce storefronts who want unified AI across both
• Non-Shopify merchants looking for AI-powered product discovery and order handling

Why it matters:

• Removes the single biggest platform blocker in Manifest AI sales conversations
• Opens a new merchant segment that was previously unreachable
• Same AI quality and merchant control, no compromise for non-Shopify stores
• Auto-sync means zero manual maintenance after the initial connect

Custom REST API Enrichment - Your tracking page can now pull from any system you run.

Order tracking enrichment now supports any REST API and not just Shopify, BigCommerce, and AfterShip. Merchants can pull data from their own loyalty platform, internal ETA system, ERP, or any courier API and surface it directly on the tracking page. Two integration levels i.e., Order Level and Shipment Level. Let merchants choose whether to call once per order or once per shipment, with the tracking number available as a variable for per-parcel data. Fields from the API response map directly or power existing AI prompts, with no changes to how tracking page fields are configured.

Use cases:

• Merchants with internal ETA systems who want real delivery estimates on the tracking page
• Loyalty brands surfacing points balance or reward status alongside order tracking
• Stores using couriers that AfterShip doesn't cover who need per-parcel shipment data
• Merchants with ERP systems who want warehouse status visible to buyers without a native integration

Why it matters:

• Removes "we don't use Shopify or AfterShip for tracking" as an enrichment blocker permanently
• Any REST API they already have can now feed the tracking page, no new integrations needed
• Under 3 minutes to configure - paste endpoint, map field, done
• Re-opens stalled enrichment conversations for accounts that previously couldn't adopt

More Launches this month

Enrichment Handover - Agents should never ask a question the customer already answered.

A new Helpdesk setting lets AI identify customer intent, collect any missing required information, and hand off a structured, enriched ticket to a human agent instead of a raw, under-qualified one. The AI scans the full conversation before asking anything, so it never repeats a question the customer already answered. Agents open the ticket and see the identified intent and a collected-answers summary right there. Configurable per channel, with merchant-defined intents and required questions per intent. Six default intents ship out of the box.

Escalation to Human Agent - You decide when AI steps back. Not the other way around.

Merchants can now define exactly when AI hands off to a human, at the conversation level, not just journey level. Two default system rules are always on and can't be disabled: customer explicitly asks for a human, and AI-detected negative sentiment. On top of that, merchants configure their own rules like intent categories that always route to a human, specific trigger phrases per channel, and a conversation length cap that forces a hard stop after a set number of AI messages. First rule triggered wins, and once escalated, AI stops responding entirely.

AI Voice Updates - Edit your config without re-onboarding. Recover carts you were silently losing.

Two updates to AI Voice this month. First, merchants can now update their AI voice assistant configuration directly without a full re-onboarding. A new read/edit view pulls live update APIs from Miraimind so any post-launch tweak takes minutes, not 30 minutes. Second, cart recovery now reaches users who abandoned checkout before entering an address. Previously these were silently skipped entirely. AI now calls them, confirms a saved address if one exists from a previous order, or collects a fresh one on the call. A previously invisible gap in your recovery pool just got closed.

👋 That’s a wrap

You made it to the end - you’re now 5x more AI-savvy than you were 5 minutes ago.
Got feedback? Send us an email at support@bik.ai, we read every single message.

Until next time,
Team BIK