HubSpot for Ecommerce: Is It the Best Choice for Your Business?

HubSpot for Ecommerce: Is It the Best Choice for Your Business?

Choosing the right platform for your ecommerce business is crucial. HubSpot is known for its powerful marketing and sales tools, but is it the best choice for your ecommerce needs?

HubSpot offers a range of features designed to help businesses grow. It integrates marketing, sales, and customer service into one platform. But how well does it cater to the specific demands of ecommerce?

In this blog, we'll explore HubSpot's capabilities and see how it compares to other ecommerce platforms. With ecommerce sales projected to reach $6.5 trillion by 2023, it's essential to choose a tool that supports your growth. Let’s dive in and find out if HubSpot for ecommerce should work or not?.

What is HubSpot for e-commerce?

HubSpot for ecommerce is a comprehensive platform that combines marketing, sales, and customer service tools to help online businesses grow. It integrates with popular ecommerce platforms like Shopify and WooCommerce, allowing seamless management of customer data and marketing efforts. With features like email marketing, CRM, automation, and analytics, HubSpot aims to streamline operations and improve customer engagement.

By consolidating these essential tools into one platform, HubSpot provides ecommerce businesses with a centralized solution to manage and scale their operations efficiently.

HubSpot Features & Capabilities

HubSpot offers a wide range of features and capabilities that can benefit ecommerce businesses. Here’s a detailed look in HubSpot workflows:

  • Customer Relationship Management (CRM): HubSpot’s CRM is the core of its platform, providing a centralized database to manage all customer interactions. It tracks customer details, communication history, and purchase behavior, helping businesses maintain organized records and build stronger relationships.
  • Marketing Automation: Automate repetitive marketing tasks like email campaigns, social media posts, and ad management. This helps save time and ensures consistent communication with customers.
  • Email Marketing: Create, send, and track email campaigns with HubSpot’s intuitive email builder. Personalize emails based on customer data to improve engagement and conversion rates.
  • Sales Tools: HubSpot ecommerce offers a suite of sales tools to streamline the sales process. Features include email tracking, meeting scheduling, and sales pipeline management. These tools help sales teams work more efficiently and close deals faster.
  • Customer Service: HubSpot includes customer service tools like ticketing, live chat, and a knowledge base. These tools help businesses provide timely support and improve customer satisfaction.
  • Analytics and Reporting: HubSpot’s analytics tools provide detailed insights into marketing, sales, and customer service performance. Track key metrics, generate reports, and use data to make informed decisions.
  • HubSpot Ecommerce Integration : HubSpot integrates seamlessly with popular ecommerce platforms like Shopify, WooCommerce, and Magento. This allows businesses to sync customer and order data, creating a unified view of their operations.
  • Content Management System (CMS): HubSpot’s CMS allows businesses to create and manage website content easily. It includes features for SEO, blogging, and landing page creation, helping to attract and convert visitors.
  • Lead Generation: Use forms, pop-ups, and landing pages to capture leads. HubSpot’s tools help businesses attract potential customers and grow their email lists.

HubSpot Pricing

Here's a summary of the pricing details for you:

Free Plan

  • Cost: $0/month
  • Features: Basic CRM, email marketing, forms, ad management, and live chat.

Starter Plan

  • Cost: Starts at $20/month per seat
  • Features: Includes all Free plan features plus email health insights, multiple currencies support, and removal of HubSpot branding.

Professional Plan

  • Cost: Starts at $890/month (includes 3 seats)
  • Features: Everything in the Starter plan plus advanced features like campaign management, SEO tools, social media integration, and custom reporting. This plan also requires a $3,000 onboarding fee.

Enterprise Plan

  • Cost: Starts at $3,600/month (includes 5 seats)
  • Features: All Professional plan features plus predictive lead scoring, adaptive testing, multi-touch revenue attribution, and customer journey analytics. This plan includes a $6,000 onboarding fee.

HubSpot vs Other Platforms

Here is a small comparison between HubSpot with other popular HubSpot alternatives:

HubSpot vs BIK



  • HubSpot: Provides a comprehensive suite including CRM, email marketing, sales tools, customer service, and marketing automation.
  • BIK: Specializes in enhancing ecommerce experiences with AI-driven tools like personalized product recommendations, automated customer support, and smart marketing automation.

Ease of Use:

  • HubSpot: Known for its robust features but can be complex for new users, especially smaller businesses.
  • BIK: User-friendly with a focus on simplicity and quick implementation, making it ideal for ecommerce businesses.


  • HubSpot: Integrates with various platforms but can be overwhelming due to the sheer number of options.
  • BIK: Seamlessly integrates with popular ecommerce platforms like Shopify and WooCommerce, providing a smooth experience for online stores.


  • HubSpot: Offers multiple pricing tiers, which can become expensive for advanced features.
  • BIK: Offers competitive pricing tailored to ecommerce needs, making it a cost-effective choice for online retailers.

HubSpot vs. Salesforce

When comparing HubSpot and Salesforce, it’s important to consider various aspects to determine which platform suits your business needs best.

1. CRM Capabilities:

  • HubSpot: Offers a comprehensive CRM with robust marketing, sales, and service tools integrated into one platform. It is user-friendly and designed to help businesses grow efficiently.
  • Salesforce: Known as the #1 CRM, Salesforce provides extensive CRM capabilities with advanced features such as opportunity tracking, lead scoring, and sales forecasting. It is highly customizable and scalable for businesses of all sizes.

2. Ease of Use:

  • HubSpot: Praised for its intuitive interface and ease of use, making it accessible even for those without technical expertise.
  • Salesforce: Offers a more complex interface due to its extensive features, which may require a steeper learning curve and possibly more training.

3. Integration and Ecosystem:

  • HubSpot: Integrates well with various third-party applications, including popular ecommerce platforms, enhancing its functionality.
  • Salesforce: Boasts a vast ecosystem with over 1,000 deployment partners and numerous integration options, allowing for extensive customization and scalability.

4. Pricing:

  • HubSpot: Offers a free tier and several paid plans starting at $20/month, with higher tiers providing more advanced features.
  • Salesforce: Pricing starts higher, reflecting its advanced capabilities, with the Essentials plan at $25/user/month, Professional at $75/user/month, Enterprise at $150/user/month, and Unlimited at $300/user/month.

5. Customer Support:

  • HubSpot: Provides 24/7 email and chat support with additional resources like guides and training videos.
  • Salesforce: Offers extensive support options, including a community of professionals, and premium support plans for personalized assistance.

HubSpot vs Mailchimp



  • HubSpot: Offers a comprehensive CRM platform with integrated marketing, sales, and customer service tools. Includes features like email marketing, automation, CRM, content management, and detailed analytics.
  • Mailchimp: Primarily an email marketing service with additional tools for automation, landing pages, and basic CRM. Focuses on simplicity and ease of use for email campaigns.

Ease of Use:

  • HubSpot: Provides a robust set of features with a learning curve. Ideal for businesses needing an all-in-one solution.
  • Mailchimp: Known for its user-friendly interface, making it easy for beginners to create and manage email campaigns.


  • HubSpot: Offers a free plan with limited features, with paid plans starting at $20/month and going up to $3,600/month, depending on the features and number of contacts.
  • Mailchimp: Provides a free plan for up to 500 contacts. Paid plans start at $11/month, with prices increasing based on the number of contacts and features required.

Best For:

  • HubSpot: Suitable for businesses looking for a comprehensive CRM and marketing solution.
  • Mailchimp: Ideal for small businesses and startups focusing primarily on email marketing.

Final Verdict

HubSpot offers a powerful suite of tools that can significantly benefit ecommerce businesses by integrating marketing, sales, and customer service into one platform. Its comprehensive features and seamless integration capabilities make it a strong contender for businesses looking to streamline operations and enhance customer engagement. However, the cost and complexity might be a consideration for smaller businesses.

If you're looking for an alternative or a complementary tool, consider BIK. It provides excellent marketing automation solutions tailored for ecommerce, helping you optimize customer interactions and drive sales effectively.