9 Best Mailerlite Alternative With Features For 2024

If you're new to email marketing, MailerLite is a terrific solution, but as your list develops and your needs change, you may need a more advanced platform. We look at nine of the top alternatives to Mailerlite for 2024 in this blog. We'll explore the capabilities that each Mailerlite alternative has to offer, ranging from robust analytics to sophisticated automation, to assist you in selecting the ideal solution to develop your email marketing. But first let's discuss about Mailerlite:

What is Mailerlite?

MailerLite is an email marketing software platform designed to help businesses create, send, and automate email campaigns. It offers various features such as a drag-and-drop email builder, subscriber management, automation workflows, landing pages, pop-up forms, and detailed analytics. Mailerlite dashboard known for its user-friendly interface and affordability, making it popular among small and medium-sized businesses as well as entrepreneurs and bloggers looking to establish and grow their email lists effectively.

Mailerlite Reviews

MailerLite gets positive reviews for being a user-friendly and affordable email marketing platform, particularly suited for beginners. Here's a quick breakdown of its pros and cons based on user reviews:

Pros

Easy to use: The interface is intuitive and drag-and-drop functionalities make creating emails and landing pages a breeze.

Free plan: Mailerlite pricing free tier with basic features is perfect for starting out.

Affordable: Mailerlite costs are budget-friendly compared to competitors.

Great deliverability: You can expect your emails to land in subscriber inboxes.

Design-focused: MailerLite offers attractive pre-built templates and a user-friendly builder for crafting professional-looking emails.

Cons

Limited features: While MailerLite covers the basics, it might lack advanced marketing automation or complex reporting features needed by larger businesses.

No SMS marketing: MailerLite doesn't offer built-in SMS marketing tools like some competitors.

Limited free plan: The free plan has limitations on subscriber numbers and features.

8 Best Mailerlite Alternative With Features

Here are 8 Best MailerLite Alternatives for 2024:

BIK: AI-Powered Email Marketing Platform with Personalization

BIK.ai is a powerful email marketing platform that uses artificial intelligence to personalize email campaigns. It offers features like email marketing, marketing automation, landing pages, email templates, and advanced analytics. BIK.ai is a great option for businesses that want to create highly targeted and personalized email campaigns.

Features

Here are some of the key features of BIK.ai:

AI-Powered Personalization: BIK.ai uses artificial intelligence to personalize your email campaigns. This means your emails can be tailored to the individual interests and needs of each subscriber, leading to higher engagement and conversion rates.

Conversational Marketing:  BIK.ai allows you to create chatbots that can have conversations with your website visitors and leads. This can help you qualify leads, answer questions, and ultimately drive sales.

Omnichannel Marketing:  Reach your audience across multiple channels, including email, WhatsApp, Instagram, Messenger, and web push notifications. This allows you to stay connected with your audience wherever they are.

Marketing Automation: Automate repetitive tasks such as sending welcome emails, abandoned cart emails, and birthday messages. This can save you time and help you nurture leads more effectively.

Landing Page Builder: Create high-converting landing pages to capture leads and grow your email list.

Advanced Analytics: Track the performance of your email campaigns and gain insights into subscriber behavior. Use this data to improve your future campaigns.

Easy to Use:  BIK offers a user-friendly interface that makes it easy to create and manage your email campaigns, even if you don't have any prior marketing experience.

Sendster: AI-Powered Email Marketing with Personalization 

Sendster is a powerful email marketing platform that leverages AI to personalize your email campaigns. It offers a range of features including email marketing, marketing automation, landing page builder, email templates, and advanced analytics. Sendster is an excellent choice for businesses looking to create highly targeted and personalized email campaigns.

Key Features:

AI-Powered Email Writer: Sendster's built-in AI writer can help you create engaging email content, including headlines, subject lines, and body copy, saving you time and effort.

Personalized Email Campaigns: Sendster's AI-driven personalization capabilities allow you to tailor your emails to the individual needs and interests of each subscriber, leading to higher engagement and conversion rates.

Automated Marketing: Easily set up automated email sequences, such as welcome emails, abandoned cart reminders, and birthday messages, to nurture leads and drive sales.

Landing Page Builder: Create high-converting landing pages to capture leads and grow your email list without any coding knowledge.

Advanced Analytics: Track the performance of your email campaigns and gain insights into subscriber behavior, allowing you to optimize your future campaigns.

User-Friendly Interface: Sendster offers an intuitive and easy-to-use platform, making it accessible for marketers of all skill levels.

Constant Contact: MailerLite Alternative for Bloggers

Constant Contact is an email marketing platform that is popular with bloggers and small businesses. It offers features like email marketing, landing pages, email templates, and integrations with popular blogging platforms. Constant Contact is a good option for bloggers who want to send newsletters and promote their latest blog posts.

Features

Here are some key features:

Email Marketing: Create emails easily with drag-and-drop tools, templates, automation, and A/B testing.

Website Builder: Quickly build a simple website for your business.

Social Posting: Schedule and publish posts on Facebook, Instagram, and Twitter from one place.

Event Marketing: Manage event registrations, send invites, track RSVPs, and manage guest lists.

Reporting and Analytics: Get detailed insights into your email and social media performance.

Integrations: Connect with other tools like CRM systems, e-commerce platforms, and social networks seamlessly.

Mailchimp: Great MailerLite Alternative for Popups & Optin Forms

Mailchimp is a well-known email marketing platform that offers a variety of features, including email marketing, marketing automation, landing pages, popups, and opt-in forms. It's a great option for businesses that want to create eye-catching popups and opt-in forms to grow their email lists.

Features

Here are some key features:

Email Marketing: Create, send, and track email campaigns with customizable templates, drag-and-drop editing, and A/B testing.

Marketing Automation: Set up automated email sequences based on user behavior, preferences, or triggers to nurture leads and engage customers.

Audience Management: Build and manage email lists, segment subscribers, and personalize campaigns based on subscriber data.

Landing Pages: Design and publish landing pages to capture leads, promote products, or host events without needing a website.

Ad Campaigns: Create and manage social media ad campaigns on platforms like Facebook and Instagram directly from Mailchimp.

Postcards: Design and send physical postcards to customers or prospects to complement your digital marketing efforts.

Integrations: Connect Mailchimp with other tools and platforms such as e-commerce platforms, CRMs, and website builders to streamline your marketing workflows.

Drip: Good Alternative for Email Marketing Automation

Drip is an email marketing platform designed specifically for e-commerce businesses. It offers features like email marketing, marketing automation, segmentation, abandoned cart emails, and product recommendations. Drip is a great option for e-commerce businesses that want to nurture leads and drive sales.

Features

Here are some key features of Drip:

Email Marketing: Create and send targeted email campaigns using customizable templates, automation workflows, and advanced segmentation based on subscriber behavior and attributes.

Marketing Automation: Set up complex automation workflows to engage and nurture leads throughout their customer journey. Drip offers a visual workflow builder to design automated sequences easily.

Segmentation: Divide your audience into segments based on various criteria such as demographics, behavior, purchase history, and more to deliver highly targeted and relevant messages.

Personalization: Customize email content, product recommendations, and messaging based on individual subscriber data to enhance engagement and conversion rates.

E-commerce Integration: Integrate seamlessly with popular e-commerce platforms like Shopify, WooCommerce, Magento, and others to sync customer data, track purchases, and trigger automated campaigns based on shopping behavior.

Lead Capture and Forms: Create and deploy customizable opt-in forms, pop-ups, and landing pages to capture leads and grow your email list.

GetResponse: Email Marketing Tool with Landing Page Builder

GetResponse is a popular email marketing platform that offers a variety of features, including email marketing, marketing automation, landing pages, webinars, and conversion funnels. It's a good option for businesses that need to create landing pages and webinars in addition to email marketing campaigns.

Features

Here are the top 5 features of GetResponse:

Email Marketing: GetResponse offers a powerful email marketing platform with customizable templates, advanced segmentation options, and automation features to create and send targeted email campaigns.

Marketing Automation: Set up automated workflows to nurture leads, engage customers, and drive conversions based on user behavior and interactions with your emails and website.

Landing Pages: Design and publish high-converting landing pages quickly and easily without any coding skills. These landing pages can be used for lead generation, promoting products, or hosting webinars.

Webinars: Host live or automated webinars to engage with your audience, demonstrate products or services, and generate leads. GetResponse provides tools for webinar creation, promotion, and audience engagement.

Analytics and Reporting: Track the performance of your campaigns with detailed analytics and reporting features. Monitor key metrics such as open rates, click-through rates, conversion rates, and more to optimize your marketing efforts effectively.

Brevo (Sendinblue): Good MailerLite Alternatives for Marketing Automation

Brevo (formerly Sendinblue) is a comprehensive email marketing platform that offers email marketing, SMS marketing, marketing automation, CRM, live chat, and transactional emails. It's a great all-in-one solution for businesses that need to manage all of their marketing communications in one place.

Features

Email Marketing: Brevo offers user-friendly tools for creating and sending professional email campaigns with customizable templates, advanced segmentation, and A/B testing capabilities.

SMS Marketing: Reach your audience directly on their mobile devices with Brevo's SMS marketing feature, enabling real-time engagement and complementing your email campaigns.

Marketing Automation: Automate workflows based on customer behavior and triggers to nurture leads, onboard new customers, and drive conversions through personalized communication.

CRM Integration: Integrate Brevo with your CRM platform to centralize customer data, streamline marketing and sales processes, and deliver a seamless customer experience.

Transactional Emails: Ensure reliable delivery and tracking of transactional emails such as order confirmations and password resets, crucial for maintaining customer communication and trust.

ActiveCampaign: MailerLite Alternative with Advanced Automation

ActiveCampaign is a powerful email marketing platform that offers a wide range of features, including advanced automation, marketing automation, CRM, landing pages, and webinars.  It's a great option for businesses that need to automate complex workflows and segment their email lists for targeted campaigns. However, ActiveCampaign is also one of the most expensive options on this list.

Features

Here are the features of ActiveCampaign:

Email Marketing Automation: ActiveCampaign's automation features allow you to create complex workflows triggered by user behavior, enabling personalized and timely email communication to nurture leads and drive conversions.

Advanced Segmentation: With ActiveCampaign, you can segment your audience based on various criteria such as demographics, behavior, and interactions, allowing for highly targeted and relevant email campaigns that resonate with your subscribers.

CRM Integration: ActiveCampaign offers built-in CRM functionality or seamless integration with external CRM systems, enabling you to manage customer relationships effectively, track interactions, and coordinate marketing and sales efforts.

Dynamic Content: Create personalized email content using dynamic content blocks that change based on the recipient's preferences, behavior, or other data, increasing engagement and relevance of your email campaigns.

Split Testing: ActiveCampaign allows you to perform split testing (A/B testing) on various elements of your email campaigns, such as subject lines, content, and send times, helping you optimize your campaigns for better performance and higher conversion rates.

Sender: Affordable MailerLite Alternative with Generous Free Plan

Sender is a powerful and affordable email marketing platform that offers a generous free plan with up to 15,000 subscribers and 25,000 emails per month.  It includes features like drag-and-drop email creation, email automation, landing pages, signup forms, and detailed analytics. Sender is a great option for businesses of all sizes looking for a feature-rich platform at a competitive price.

Features

Here are the features of Sender:

Email Marketing Automation: Sender offers powerful automation tools that enable you to create personalized workflows triggered by user actions, ensuring timely and relevant email communication to nurture leads and drive conversions effectively.

Drag-and-Drop Email Editor: With Sender's intuitive drag-and-drop email editor, you can easily create visually appealing and professional-looking email campaigns without any coding skills, saving time and effort in the email creation process.

Advanced Segmentation: Segment your audience based on various criteria such as demographics, behavior, and engagement history to send highly targeted and personalized email campaigns, resulting in improved engagement and higher conversion rates.

Analytics and Reporting: Monitor the performance of your email campaigns with detailed analytics and reporting features provided by Sender, allowing you to track key metrics, analyze trends, and optimize your marketing strategies for better results.

Responsive Email Templates: Choose from a wide selection of responsive email templates offered by Sender, ensuring that your emails look great and function well on any device or screen size, enhancing the user experience and maximizing engagement with your audience.

Conclusion

MailerLite is a solid starting point for email marketing, but as your needs grow, so should your email marketing platform. This exploration of 8 powerful MailerLite free alternatives, including the AI-driven Bik.ai, equips you to choose the perfect tool for your business. From advanced automation in ActiveCampaign to Constant Contact's website builder, each platform offers unique features. Consider your budget, marketing goals, and desired level of automation to find the ideal match that will take your email marketing efforts to the next level in 2024.