Clickfunnels vs Activecampaign: Which is Better in 2024

Clickfunnels vs Activecampaign: Which is Better  in 2024

In the digital marketing landscape, Clickfunnels and ActiveCampaign stand out as powerful tools. Both platforms cater to different aspects of marketing automation and customer relationship management, making them valuable assets for businesses of all sizes.

This article provides an in-depth comparison of Clickfunnels vs ActiveCampaign, highlighting their features, benefits, and ideal use cases to help you make an informed decision in 2024.

Clickfunnels vs Activecampaign




Primary Focus

Sales Funnel Building

Marketing Automation and CRM

User Interface

Intuitive, drag-and-drop builder

More complex, but powerful once mastered

Email Marketing

Basic integration with third-party tools

Advanced, built-in email marketing features


Funnel-specific automation

Comprehensive, multi-channel automation

CRM Capabilities

Limited, requires third-party integration

Built-in, robust CRM features


Customizable templates for various funnel stages

Customizable email and automation templates


Payment processors, email tools, webinar platforms

CRM systems, e-commerce platforms, communication tools


Basic funnel performance analytics

Detailed reporting and analytics

Mobile Compatibility

Mobile-responsive designs and mobile app

Mobile app for managing campaigns and CRM tasks


Higher starting price, additional plans for more features

Lower starting price, scalable pricing plans

Customer Support

24/7 support available

Robust support, though response times may vary

Ideal For

E-commerce, coaches, consultants

E-commerce, service providers, B2B companies

What is Clickfunnels?

What is Clickfunnels

Clickfunnels is a popular online sales funnel builder that enables businesses to design and manage their marketing funnels. It offers a range of features designed to streamline the sales process, including customizable templates, drag-and-drop builder, and automated workflows. With Clickfunnels, businesses can create landing pages, sales pages, order forms, and membership sites without needing extensive technical knowledge.

Features of Clickfunnels

  • Drag-and-Drop Builder: Easily create custom pages with a user-friendly interface.
  • Customizable Templates: Access a variety of pre-designed templates for different funnel stages.
  • A/B Testing: Test different versions of pages to optimize performance.
  • Membership Sites: Create and manage membership sites with protected content.
  • Payment Integrations: Seamlessly integrate with payment processors like Stripe and PayPal.
  • Email Integration: Integrate with popular email marketing tools to automate follow-ups.

Benefits of Clickfunnels

  • Time-Saving: Quickly set up and launch marketing funnels.
  • Increased Conversions: Optimize sales processes to convert more leads.
  • User-Friendly: No coding skills required, making it accessible to all users.

Use Cases of Clickfunnels

  • E-commerce: Streamline the sales process from product landing pages to checkout.
  • Coaching and Consulting: Create funnels for webinars, consultations, and course sales.
  • Lead Generation: Build effective funnels to capture and nurture leads.

What is ActiveCampaign?

what is activcampaign

ActiveCampaign is an all-in-one marketing automation and CRM platform designed to help businesses engage with their customers effectively. It offers robust email marketing capabilities, automation workflows, and advanced CRM features. ActiveCampaign enables businesses to create personalized customer journeys, segment their audience, and track customer interactions across multiple channels.

Features of ActiveCampaign

  • Email Marketing: Create and send targeted email campaigns with ease.
  • Automation Workflows: Design complex automation sequences to nurture leads and customers.
  • CRM Integration: Manage contacts, track interactions, and streamline sales processes.
  • Advanced Segmentation: Segment your audience based on behavior, demographics, and more.
  • SMS Marketing: Reach customers via SMS for timely updates and offers.
  • Reporting and Analytics: Gain insights into campaign performance with detailed reports.
Read similar: ClickFunnels vs Shopify: Which is Better For Your Online Store in 2024

Benefits of ActiveCampaign

  • Comprehensive Automation: Automate repetitive tasks and focus on strategy.
  • Personalized Marketing: Deliver personalized content to different segments.
  • Enhanced Customer Engagement: Engage customers across multiple touchpoints.

Use Cases of ActiveCampaign

  • E-commerce: Send personalized product recommendations and abandoned cart reminders.
  • Service-Based Businesses: Automate appointment reminders and follow-ups.
  • B2B Marketing: Nurture leads with targeted email sequences and CRM integration.

Activecampaign vs Clickfunnels: Comparing Features

When comparing Clickfunnels and ActiveCampaign, it's essential to understand their core functionalities and how they align with your business needs.

Funnel Building

Clickfunnels excels in creating sales funnels with its intuitive drag-and-drop builder and pre-designed templates. It is ideal for businesses looking to streamline their sales process and improve conversion rates.

ActiveCampaign, on the other hand, focuses more on automation and customer relationship management. While it does offer landing page creation, its strength lies in designing complex automation workflows and managing customer interactions.

Email Marketing

Clickfunnels integrates with various email marketing tools, allowing users to automate follow-ups and nurture leads within their funnels.

ActiveCampaign offers advanced email marketing features, including automation sequences, segmentation, and personalization, making it a robust solution for businesses focusing heavily on email marketing.

CRM Capabilities

ActiveCampaign stands out with its integrated CRM features, enabling businesses to track customer interactions, manage sales pipelines, and maintain detailed customer records.

Clickfunnels lacks built-in CRM capabilities but can integrate with third-party CRM tools to offer similar functionalities.

Read similar: Kajabi vs Clickfunnels: Which is the Best in 2024

Clickfunnels vs Activecampaign: Customer Support

Clickfunnels provides 24/7 customer support through live chat, email, and phone, ensuring users get timely assistance.

ActiveCampaign also offers robust customer support with live chat, email, and a detailed help center, but response times can vary based on the support plan.

Clickfunnels vs Activecampaign: Pricing Plans

Clickfunnels Pricing

Clickfunnels Pricing
  • Basic Plan: $97/month – Includes essential funnel-building features.
  • Platinum Plan: $297/month – Offers additional features like follow-up funnels and affiliate management.
  • TwoCommaClubX Plan: $2,497/month – Designed for enterprises with advanced features and priority support.

ActiveCampaign Pricing

ActiveCampaign Pricing
  • Lite Plan: $15/month – Basic email marketing and automation features.
  • Plus Plan: $70/month – Includes CRM capabilities and additional integrations.
  • Professional Plan: $159/month – Advanced automation, CRM features, and reporting.
  • Enterprise Plan: Custom pricing – Tailored solutions for large businesses with dedicated support.

Clickfunnels vs Activecampaign: Value for Money

While Clickfunnels offers comprehensive funnel-building capabilities, its pricing can be steep for small businesses. ActiveCampaign, with its lower starting price and extensive features, provides better value for businesses focusing on automation and CRM.

Clickfunnels vs Activecampaign: Customer Support

Clickfunnels boasts excellent customer support, available 24/7, with prompt responses through various channels. Users can access extensive resources, including video tutorials and a knowledge base.

ActiveCampaign also offers reliable support, though response times can vary. The platform provides a comprehensive help center, live chat, and email support, ensuring users have access to the help they need.

Clickfunnels vs Activecampaign: Marketing Automation

Clickfunnels Automation

Clickfunnels focuses on funnel automation, allowing businesses to automate follow-up emails, upsells, and downsells within their sales funnels. This streamlines the sales process and improves conversion rates.

ActiveCampaign Automation

ActiveCampaign excels in marketing automation, offering advanced features like conditional logic, multi-channel automation, and detailed workflow customization. Businesses can create complex sequences to nurture leads and engage customers effectively.

Read similar: 15 Best Click Funnel Examples for Ecommerce Landing Pages

Clickfunnels vs Activecampaign: Integrations

Both Clickfunnels and ActiveCampaign offer numerous integrations with popular tools, enhancing their functionality and versatility.

Clickfunnels Integrations

  • Payment Processors: Stripe, PayPal, Authorize.Net
  • Email Marketing Tools: Mailchimp, GetResponse, ConvertKit
  • Webinar Platforms: Zoom, WebinarJam, GoToWebinar
  • CRM Systems: Salesforce, HubSpot, Zoho CRM

ActiveCampaign Integrations

  • CRM Systems: Salesforce, Pipedrive, Zoho CRM
  • E-commerce Platforms: Shopify, WooCommerce, BigCommerce
  • Communication Tools: Slack, Zendesk, Facebook Messenger
  • Webinar Platforms: Zoom, WebinarJam, Demio

Clickfunnels vs Activecampaign: Customization Options

Clickfunnels Customization

Clickfunnels offers flexible design options with customizable templates and the ability to add custom code. Users can personalize their funnels to match their brand and optimize them for conversions.

ActiveCampaign Customization

ActiveCampaign provides extensive customization options for email campaigns, automation workflows, and customer journeys. Businesses can tailor their marketing efforts to specific audience segments and deliver personalized experiences.

Clickfunnels vs Activecampaign: Case Studies

Clickfunnels Success Stories

Businesses using Clickfunnels have reported significant increases in conversion rates and revenue. For example, an e-commerce company saw a 40% increase in sales after implementing Clickfunnels funnels.

ActiveCampaign Success Stories

ActiveCampaign users have achieved impressive results through its automation and CRM features. A B2B company reported a 30% increase in lead conversion rates after leveraging ActiveCampaign's automation workflows.

Clickfunnels vs Activecampaign: Pros and Cons

Clickfunnels Pros

  • Easy to use with a short learning curve.
  • Comprehensive funnel-building features.
  • Effective for increasing conversions and sales.

Clickfunnels Cons

  • Higher pricing plans can be expensive for small businesses.
  • Limited CRM capabilities without third-party integrations.

ActiveCampaign Pros

  • Advanced marketing automation and CRM features.
  • Robust email marketing capabilities.
  • Cost-effective pricing plans for small to large businesses.

ActiveCampaign Cons

  • More complex interface with a steeper learning curve.
  • Some features may require additional setup and customization.

Clickfunnels vs Activecampaign: Alternatives

Alternatives to Clickfunnels

Several alternatives to Clickfunnels offer similar functionalities:

  • Leadpages: A landing page builder with extensive templates and integrations.
  • Kartra: An all-in-one marketing platform with funnel building, email marketing, and CRM capabilities.
  • Builderall: A comprehensive digital marketing platform with a variety of tools for building and managing marketing campaigns.

Alternatives to ActiveCampaign

Other platforms offer comparable features to ActiveCampaign:

  • Mailchimp: A popular email marketing and automation tool with a free plan for small businesses.
  • HubSpot: A robust CRM and marketing automation platform with extensive features and integrations.
  • GetResponse: An email marketing and automation tool with advanced features and competitive pricing.


Choosing between Clickfunnels and ActiveCampaign ultimately depends on your business needs and priorities. Clickfunnels is an excellent choice for businesses focused on creating high-converting sales funnels, while ActiveCampaign offers comprehensive marketing automation and CRM features. Both platforms have their strengths and can significantly enhance your digital marketing efforts in 2024.


Who Should Use ActiveCampaign?

ActiveCampaign is perfect for businesses that prioritize marketing automation and customer relationship management. It is well-suited for e-commerce businesses, service providers, and B2B companies looking to engage their audience through personalized marketing efforts.

Who Should Use Clickfunnels?

Clickfunnels is ideal for businesses focused on creating and managing sales funnels, such as e-commerce stores, coaches, and consultants. It is also suitable for users looking for an easy-to-use platform to streamline their sales processes and increase conversions.

Does Clickfunnels have email marketing?

Yes, Clickfunnels offers basic email marketing features and integrates with popular email marketing tools to help you automate follow-ups and nurture leads within your sales funnels. For more advanced email marketing capabilities, you can connect it with third-party platforms like Mailchimp or ActiveCampaign.