Clickfunnels vs Convertkit: Which is the Best in 2024

Clickfunnels vs Convertkit: Which is the Best in 2024

In the rapidly evolving world of digital marketing, selecting the right tools for your business is crucial. Two of the most popular platforms that marketers frequently debate over are ClickFunnels and ConvertKit. Both are designed to streamline different aspects of online marketing, but each has its unique strengths and weaknesses.

In this article, we will compare ClickFunnels vs ConvertKit to help you decide which is the best fit for your business in 2024.

Clickfunnels vs Convertkit: Key Comparision




Primary Purpose

Sales funnel builder for converting website visitors into customers

Email marketing platform for creators and small businesses

Ease of Use

More complex with a steeper learning curve

Simple and intuitive interface

Email Marketing

Basic features; integrates with other email marketing tools

Advanced email automation and subscriber management

Landing Pages

Extensive design flexibility and templates

Basic builder with limited customization options

Sales Funnels

Robust tools for creating high-converting sales funnels

Limited capabilities for sales funnels


Supports automation, but more focused on sales processes

Strong automation for email sequences and subscriber tagging


Starts at $97 per month; higher-end options available

Starts at $29 per month; more affordable for small businesses

Membership Sites

Supports creation and management of membership sites

Does not support membership site creation

A/B Testing

Available for optimizing funnel elements

Not available


Wide range of integrations, especially with sales tools

Integrates well with content creation and email marketing platforms

Customer Support

Extensive resources including tutorials, webinars, and live chat

Good support with tutorials and live chat

Best For

Businesses focused on sales and online product/service sales

Creators, bloggers, and small businesses focused on email marketing

Free Trial

14-day free trial available

Free plan available for up to 300 subscribers

What is ClickFunnels?

What is Clickfunnels

ClickFunnels is a comprehensive online sales funnel builder that helps businesses create effective sales funnels. Its primary aim is to turn website visitors into customers through a series of well-designed landing pages, upsells, and downsells.

Key Features of ClickFunnels

  • Drag-and-Drop Builder: Easily create sales pages, landing pages, and more without coding knowledge.
  • A/B Testing: Optimize your funnels by testing different versions.
  • Email and Facebook Marketing Automation: Integrate with email and Facebook to nurture leads.
  • Payment Gateway Integration: Seamlessly connect with various payment gateways.
  • Membership Sites: Create and manage membership sites with ease.

Pros and Cons of ClickFunnels


  • User-friendly interface.
  • Comprehensive set of features.
  • Excellent customer support.
  • Extensive template library.


  • Expensive pricing plans.
  • Steeper learning curve for beginners.
  • Limited email marketing capabilities.

What is ConvertKit?

What is ConvertKit

ConvertKit is an email marketing platform specifically designed for creators, bloggers, and online entrepreneurs. It focuses on building and nurturing email subscriber lists through automated workflows and sequences.

Key Features of ConvertKit

  • Visual Automation Builder: Create complex email sequences with ease.
  • Subscriber Tagging: Segment your audience for targeted campaigns.
  • Landing Pages and Forms: Build custom landing pages and opt-in forms.
  • E-commerce Integration: Connect with various e-commerce platforms.
  • Advanced Reporting: Track the performance of your email campaigns.

Pros and Cons of ConvertKit


  • Intuitive and easy to use.
  • Excellent email deliverability rates.
  • Great for managing subscriber lists.
  • Affordable pricing plans.


  • Limited design flexibility for landing pages.
  • Not suitable for complex sales funnels.
  • Basic analytics compared to competitors.
Read similar: Kajabi vs Clickfunnels: Which is the Best in 2024

Feature Comparison

Clickfunnels vs Convertkit: Ease of Use

ClickFunnels offers a more comprehensive suite of tools, which can be overwhelming for beginners. However, its drag-and-drop builder makes it easier to create complex sales funnels once you get the hang of it.

ConvertKit, on the other hand, is designed with simplicity in mind. Its straightforward interface allows users to quickly create and manage email campaigns without much hassle.

Clickfunnels vs Convertkit: Email Marketing

When it comes to email marketing, ConvertKit excels with its powerful automation capabilities, advanced subscriber tagging, and high deliverability rates. ClickFunnels does offer email marketing features, but they are not as robust as those provided by ConvertKit.

Clickfunnels vs Convertkit: Landing Pages and Forms

Both platforms allow users to create landing pages and forms, but ClickFunnels provides more design flexibility and a wider range of templates. ConvertKit’s landing page builder is simpler but might feel limited for those looking for more customization options.

Clickfunnels vs Convertkit: Sales Funnels

ClickFunnels is the clear winner in this category, offering a wide array of tools specifically designed for creating high-converting sales funnels. ConvertKit lacks these capabilities, making it less suitable for businesses that rely heavily on sales funnels.

Read similar: Clickfunnels vs Activecampaign: Which is Better in 2024

Clickfunnels vs Convertkit: Pricing

Clickfunnels Pricing

ClickFunnels’ pricing is on the higher end, starting at $97 per month. This can be a significant investment for small businesses or individuals.

convertkit pricing

ConvertKit offers more affordable plans starting at $29 per month, making it a more budget-friendly option for email marketing needs.

Clickfunnels vs Convertkit: Use Cases

Who Should Use ClickFunnels?

ClickFunnels is ideal for businesses that need a robust solution for building sales funnels, especially those that sell products or services online. It’s also suitable for marketers who need advanced features like A/B testing, upsells, and membership sites.

Who Should Use ConvertKit?

ConvertKit is perfect for creators, bloggers, and small businesses focusing on email marketing and list building. Its ease of use and powerful automation tools make it an excellent choice for those who want to nurture their audience through email campaigns.

Clickfunnels vs Convertkit: Integrations

Both ClickFunnels and ConvertKit offer a wide range of integrations with third-party tools and services. However, ClickFunnels integrates more seamlessly with sales-oriented tools, while ConvertKit excels in integrating with content creation and email marketing platforms.

Clickfunnels vs Convertkit: Customer Support

Both platforms provide excellent customer support, including tutorials, knowledge bases, and live chat options. However, ClickFunnels offers more extensive training resources, including webinars and detailed guides to help users get the most out of the platform.

Read similar: 15 Best Click Funnel Examples for Ecommerce Landing Pages


Deciding between ClickFunnels and ConvertKit ultimately depends on your business needs and priorities. If you need a powerful tool for creating complex sales funnels and managing online sales, ClickFunnels is the better choice.

However, if your primary focus is email marketing and nurturing your audience through automated campaigns, ConvertKit offers a more user-friendly and cost-effective solution.


How to integrate Clickfunnels with Convertkit?

To integrate ClickFunnels with ConvertKit, first, log into your ClickFunnels account and navigate to the integrations section. Next, select ConvertKit from the list of available integrations and enter your ConvertKit API key to connect the two platforms. Finally, configure the integration settings to ensure your leads and subscribers are correctly synced between ClickFunnels and ConvertKit.

What is the difference between ClickFunnels and ConvertKit?

ClickFunnels is primarily a sales funnel builder designed to convert website visitors into customers, offering extensive tools for creating high-converting sales funnels. ConvertKit is an email marketing platform focused on helping creators and small businesses build and nurture email subscriber lists through automation. While ClickFunnels excels in sales and funnel creation, ConvertKit is superior for email marketing and managing subscriber relationships.

How to integrate Convertkit with Clickfunnels?

To integrate ConvertKit with ClickFunnels, first, log into your ClickFunnels account and navigate to the integrations settings. Select ConvertKit from the list of available integrations and enter your ConvertKit API key. Finally, link your ConvertKit forms or sequences to your ClickFunnels funnels to automate your email marketing process.