Etsy: A print-on-demand platform for all business sizes

Etsy: A print-on-demand platform for all business sizes

Are you a creative entrepreneur looking to start your own business or expand your existing business? Etsy print on demand is a great platform to consider, especially if you are interested in selling print-on-demand products.

Print-on-demand is a business model where products are printed only after a customer has placed an order. This eliminates the need for sellers to hold inventory upfront, which can be a major investment for new businesses.

Etsy print on demand has a wide variety of products available, including t-shirts, hoodies, mugs, tote bags, and more. This means that there is something for everyone on Etsy, regardless of your niche or target market.

In this blog post, we will discuss the details of Etsy print-on-demand

What is print on demand Etsy?

etsy print on demand

Etsy Print on Demand refers to a service that allows Etsy sellers to create custom products featuring their designs, which are then produced and fulfilled by a third-party printing company. This means that sellers don't have to handle the production and shipping themselves. Instead, they upload their designs to a Print on Demand service, and when a customer places an order, the printing company creates the product and ships it directly to the customer on behalf of the seller.

Print on Demand services typically offer a variety of customizable products like T-shirts, mugs, phone cases, art prints, and more. The seller usually sets the price for their product above the base cost charged by the Print on Demand service, and they earn the difference as profit.

How to start a print on demand business on Etsy?

etsy print on demand business

To understand how to sell print on demand on Etsy you have to consider the below processes:

Create an Etsy Account

first, if you don't have an Etsy account, you'll need to create one. Visit Etsy's website and follow the prompts to set up your account.

Plan Your Niche and Designs

Decide on the niche or theme for your Print on Demand products. Consider what types of designs or artwork you want to offer, and who your target audience is.

Research and Choose a Etsy Print on Demand Partner

Research and select a reputable Print on Demand service provider. Popular options include Printful, Printify, AOP+, and others. Ensure they integrate well with Etsy.

Sign Up with Your Print on Demand Partner

Create an account with your chosen Print on Demand partner. This will likely involve providing some basic information about your business.

Design Your Products

Create or source designs that you want to print on your products. Ensure your designs meet the specifications provided by your Print on Demand partner.

Connect Your Etsy Shop with Print on Demand

Integrate your Etsy shop with the Print on Demand partner you've chosen. This process will allow you to sync your products and designs seamlessly.

Select Products for Customization

Choose the products you want to offer. This could include items like T-shirts, mugs, posters, phone cases, etc.

Upload Your Designs

Upload your designs to the Print on Demand platform. Make sure they fit the required dimensions and quality standards.

Set Prices and Create Listings

Determine the prices for your products. Take into account the base cost charged by the Print on Demand service and add your desired profit margin. Create listings for these customized products in your Etsy print on demand shop.

Optimize Your Listings

Use relevant keywords, appealing titles, clear descriptions, and high-quality images to optimize your product listings. This helps improve visibility in Etsy search results.

Market Your Products

Promote your products within Etsy by utilizing Etsy Ads and SEO techniques. You can also consider external marketing channels like social media, email marketing, or influencer collaborations.

Monitor and Manage Orders

Keep an eye on your shop's performance, manage orders, and communicate with customers promptly. Provide excellent customer service to build trust and positive reviews.

Receive Payments and Payouts

Etsy will handle the payment process. The earnings from your sales will be deposited into your Etsy Payment account. You can set up how often you'd like to receive payouts.

Tracking and Fulfillment

The Print on Demand partner provides a tracking number for the shipment. This allows both the seller and the customer to monitor the progress of the delivery.

Etsy print on demand pricing

Etsy print on demand pricing can vary depending on a number of factors, including the type of product, the print-on-demand partner, and the quantity ordered. However, there are some general guidelines that sellers can follow.

Cost of the print-on-demand product

The cost of the print-on-demand product is the base price that the seller pays to their print-on-demand partner. This price will vary depending on the type of product, the materials used, and the printing process. For example, a t-shirt will typically be less expensive than a hoodie, and a mug will be less expensive than a canvas print.

Profit margin

Sellers need to add a profit margin to the cost of the print-on-demand product in order to make a profit. The profit margin will vary depending on the seller's business goals and expenses. For example, a seller who is just starting out may want to have a lower profit margin in order to be more competitive.

Etsy fees

Sellers also need to factor in the Etsy fees when pricing their print-on-demand products. Etsy charges a number of fees, including a listing fee, a transaction fee, and a payment processing fee. These fees can add up, so it's important to factor them into the price of the product.

Shipping costs

Sellers also need to factor in the shipping costs when pricing their print-on-demand products. Etsy offers a variety of shipping options, so sellers can choose the option that is best for their business and their customers.

print on demand etsy integration

Integrating with Etsy involves connecting your Etsy shop with various tools, services, and platforms to enhance your selling experience. Here are some common types of integrations for Etsy:

Platforms like Printful, Printify, and AOP+ allow you to create custom products with your designs and have them fulfilled and shipped to customers without having to handle production yourself.

Inventory Management Software

Tools like Skubana, SellerActive, and Stitch Labs help you manage your inventory across multiple channels, including Etsy, to prevent overselling and keep track of stock levels.

Shipping and Fulfillment Solutions

Integrations with services like ShipStation, Shippo, and Easyship streamline the shipping process by allowing you to compare shipping rates, print labels, and track shipments from within your Etsy shop.

E-commerce Website Builders

Platforms like Shopify, WooCommerce, and Big Cartel can be integrated with Etsy print on demand, allowing you to sell on your own website while also managing your Etsy shop.

Accounting Software

Integrations with accounting tools like QuickBooks, Xero, and Wave help you keep track of your finances, expenses, and sales data, making tax season and financial reporting easier.

Social Media and Marketing Tools

Platforms like Hootsuite, Buffer, and Tailwind allow you to schedule and manage your social media posts and marketing campaigns, helping you promote your Etsy shop effectively.

Customer Relationship Management (CRM)

Integrations with CRM systems like HubSpot, BIK or Mailchimp can help you manage customer communications, track interactions, and segment your audience for targeted marketing.

Analytics and Reporting Tools

Tools like Google Analytics, Etsy's Shop Stats, or third-party analytics platforms help you track and analyze your shop's performance, customer behavior, and sales trends.

Payment Processors

Integrating with popular payment gateways like PayPal, Square, or Stripe allows you to securely process payments from customers.

Review and Feedback Management

Tools like eRank or Trustpilot can help you monitor and manage customer reviews and feedback, helping you maintain a positive reputation on Etsy print on demand.

SEO and Marketing Tools

Services like Moz, SEMrush, and Ahrefs can assist with optimizing your product listings for search engines, helping you increase visibility and attract more customers.

Best print on demand sites for Etsy

etsy print on demand integrations

Several Print on Demand (POD) platforms are popular among Etsy sellers. Here are some of the reputable ones:

Printful is widely regarded as one of the most reliable Prints on Demand services. They offer a wide range of customizable products and have seamless integration with Etsy print on demand.

Printify is a platform that connects Etsy print on demand sellers with a network of print providers. They offer a diverse selection of products and printing partners to choose from.

AOP+ (All Over Print)
AOP+ specializes in all-over sublimation printing, which is great for unique and eye-catching designs on apparel and other products.

SPOD (Spreadshirt Print-On-Demand)
SPOD provides high-quality, fast turnaround times, and an extensive catalog of customizable products.

Gooten offers a wide variety of products and provides a user-friendly platform for creating and selling custom items.

T-Pop is known for its commitment to sustainable and eco-friendly production, making it a great choice for environmentally-conscious sellers.

AOPrintingNY specializes in all-over sublimation printing similar to AOP+, providing unique customization options for apparel and accessories.

SPOKE Custom Products
SPOKE offers a curated selection of high-quality customizable products, including apparel, home decor, and more.

Scalable Press
Scalable Press offers a variety of printing options, including screen printing and embroidery, making it a good choice for apparel sellers.

TeeLaunch provides custom printing on a wide range of products, including apparel, home decor, and promotional items.

Tips for Etsy print on demand business

Here are some tips for Etsy print-on-demand:

Choose a niche. This will help you to focus your marketing efforts and target the right customers.

Create high-quality designs. Your designs are the most important part of your print on demand business. Make sure to create high-quality designs that are original and appealing to your target market.

Take good product photos. Your product photos are the first thing that potential customers will see, so it's important to make a good first impression. Take high-quality photos of your products that accurately represent what they will look like in person.

Write effective product descriptions. Your product descriptions should be clear, concise, and informative. They should tell potential customers everything they need to know about your product, including the materials it is made from, the size, and the care instructions.

Optimize your listings for search. When listing your products on Etsy, make sure to use relevant keywords and phrases in your titles, tags, and descriptions. This will help potential customers to find your products when they search for those terms.

Choose the right print on demand partner. There are a number of different print on demand companies to choose from. Each company has its own strengths and weaknesses, so it's important to do your research and choose the one that is right for you.

Set competitive prices. It's important to set prices that are competitive with other sellers on Etsy. However, you also need to make sure that you are making a profit on your products.

Offer excellent customer service. This is essential for building a successful Etsy business. Be sure to respond to customer inquiries promptly and courteously.

Advantages of Selling on Etsy

Large Customer Base: Etsy has a substantial and diverse customer base, providing exposure to a wide audience interested in handmade, vintage, and unique products.

Ease of Use: Setting up an Etsy shop is relatively straightforward, and the platform provides user-friendly tools for listing products, managing orders, and customizing your shop.

Built-in Marketplace: Etsy is a well-known online marketplace, which means you benefit from its existing reputation and traffic. This can save you time and effort in building your own standalone website.

SEO Benefits: Etsy is a high-ranking site in search engine results, which can help your products get discovered more easily by potential customers.

Community and Support: Etsy has a strong community of sellers and offers resources, forums, and educational materials to help you succeed.

Low Cost to Start: The initial investment to start an Etsy print on demand shop is relatively low compared to setting up an independent e-commerce website.


Fees: Etsy charges listing fees, transaction fees, and payment processing fees. It's important to understand these costs and factor them into your pricing strategy.

Competition: Depending on your niche, you may face competition from other sellers offering similar products. It's important to find a way to differentiate yourself.

Limited Branding: While you can customize your shop to some extent, you are still operating within Etsy's platform, which means you have less control over branding compared to having your own website.

Policy Adherence: You'll need to comply with Etsy's policies, which may include restrictions on certain types of products or production methods.

Dependence on Etsy's Policies and Changes: Etsy can change its policies, fees, and algorithms, which may impact your business. Staying updated with Etsy's policies is crucial.

Etsy print on demand reviews

Etsy print on demand reviews are generally positive. Sellers appreciate the low startup costs and the ability to offer a wide variety of products without having to hold inventory. Customers enjoy the convenience of being able to order custom products that are printed and shipped directly to them.

Here are some excerpts from Etsy print on demand reviews:

"I love selling print on demand products on Etsy! It's such a low-risk way to start a business, and I love that I can offer a wide variety of products without having to hold any inventory. My customers also love the convenience of being able to order custom products that are printed and shipped directly to them." - Sarah J., Etsy seller
"I've been buying print on demand products on Etsy for years, and I've always been happy with the quality. The products are shipped quickly and arrive well-packaged. I highly recommend buying print on demand products from Etsy sellers." - John D., Etsy customer
"I'm so glad I decided to start selling print on demand products on Etsy. It's been a lot of fun, and I've been able to make a good amount of money. I would definitely recommend it to other entrepreneurs." - Amy S., Etsy seller

How to grow your business with Etsy print on demand using an GPT powered AI tool?

ai shopping assistant

Optimize your customer support with AI: Harness the power of AI, like GPT-powered tools, to efficiently handle customer inquiries, resolve issues, and offer personalized guidance. This frees up your time for other essential business tasks. For instance, Manifest AI enables you to create a Shopify chatbot for common queries.

Create precise marketing strategies effortlessly: Use AI to craft marketing campaigns customized for your specific audience, resulting in improved conversion rates and ROI. E-commerce tools like ChatGPT for Shopify can develop chatbots to engage customers and collect data for precise campaign targeting.

Improve product discovery: Elevate the user experience with AI by streamlining product exploration. Generate product recommendations based on customer interests or implement interactive filters for a seamless product search.

Provide multilingual support: Leverage AI to deliver multilingual customer assistance, whether through content translation or deploying chatbots fluent in customers' native languages.


Etsy print on demand is a great way for creative businesses to sell their products without having to worry about inventory or shipping. Etsy has a wide variety of products that you can customize with your own designs, and Etsy will take care of the rest. This makes it a great option for new businesses or businesses that want to expand their product offerings.

Frequently asked questions

Here are some most frequently asked questions related to Etsy print on demand:

How to cancel an order on Etsy?

To cancel an order on Etsy print on demand, you can follow these steps:

  1. Go to and sign in to your account.
  2. Click on Shop Manager.
  3. Click on Orders & Shipping.
  4. Find the order that you want to cancel and click on Cancel Order.
  5. Select a reason for canceling the order and click on Cancel Order.

If the order has not yet been shipped, the seller will cancel the order and refund your payment. If the order has already been shipped, you may need to contact the seller to arrange for a return.

Is Etsy legit?

Whether Etsy is "legit" depends on your individual goals, products, and business preferences.