5 AI Innovations for your BFCM eCommerce Success

With BFCM coming up soon, everyone’s busy planning new strategies to top last year’s results. If you’re looking for a way to give your eCommerce business a boost, consider using AI.

This year, AI is offering some great new tools that can really change how customers shop with you. It’s about making their shopping experience more personal and building stronger connections.

Now’s a great time to start using these AI solutions for your ecommerce store. Here are the top 5 innovations for your ecommerce store and how they can benefit your business:

• Introducing AI Shopping Pages: Greet them with GPT-like shopping experience
• AI assistant who never sleeps
• Ditch static PDPs, and get on board with AI PDPs.
• Engage Customers with AI-Powered Games
• AI Nudges: Guiding customers from their first visit to checkout

Introducing AI Shopping Pages: Greet them with GPT-like shopping experience

ChatGPT is the new search engine for many now. Not technically, but we all prefer it to using Google. But why?

Because it’s just easier to find what you need by asking a question, and it feels personal.

Now, picture this: a similar experience for your customers. They can ask about their needs, and your AI assistant will offer personalized recommendations from your store. They can add items to their cart without leaving the page. It’s like having a personalized shopping assistant right there with them, powered by the same technology behind ChatGPT. We call it AI Shopping Pages.

This is an innovation in the ecommerce world and the next few months, it will change the way of shopping.

In short, an AI shopping page is an AI expert landing page for your ecommerce store where you can greet and meet with your customers and provide them with a personalized shopping experience. This is how it will work for your store:

• Start a chat from each ad campaign: Allow your AI Assistant to start chats directly from each ad campaign, resolving your customer queries swiftly and speeding up the purchase process.
• Enable AI quizzes to build engagement: AI provides the best product recommendations by asking relevant questions and analyzing buyer behavior.
• On-Shop Awareness: AI with On-Shop Awareness reduces abandoned carts by up to 70%.
• Real time segmentation: AI in real-time keeps segmenting the buyers and pushes the audience to your marketing tool at just one click.
• Multilingual like ChatGPT: Ask your query in any language you prefer, and the AI will answer your questions seamlessly.

I know you might think it’s a technical and complicated task, but you’ll be surprised—it’s actually quite simple. Just install it on your store, and we’ll handle the rest. It takes only a few hours to get everything up and running.

If you’re interested, I’d be happy to show you live examples of AI shopping pages from some of our brands.

AI assistant who never sleeps - 

You might be thinking that most chatbots on eCommerce sites offer 24/7 support, so how is an AI assistant different from a regular chatbot?

Here’s the scoop: AI assistants are designed to handle nearly all types of customer queries—both simple and complex—with minimal need for human agents. In fact, they manage around 97-98% of queries and can communicate in over 95+ languages.

This AI is quick to set up on your Shopify store and can tackle detailed questions about products and orders—especially useful during BFCM week.

With this AI on board, you’ll get a level of support that feels like having an extra team working around the clock. Here’s how:

• Easy Agent Handover: If a customer needs to speak to a live agent, simply integrate Manifest with helpdesks like Gorgias, Shopify Inbox, or Zendesk. All support tickets will be seamlessly accessible there.
• WhatsApp Integration: For those using WhatsApp for support, you can now integrate with Manifest to fetch the chat snippets in your WhatsApp conversations.
• Email Integration: Connect with Klaviyo or Omnisend, and AI will send chat snippets to your support email, making it a breeze for agents to follow up.
• Lead Generation: Manifest AI can also collect phone numbers and emails from customers during chats (if you allow), helping you gather valuable leads.

Ditch static PDPs, and get on board with AI PDPs.

Customers often jump from one product page to another, searching for that perfect choice. They might be on the hunt for the best deals for their big shopping days, comparing prices from store to store.

So, if you can’t effectively showcase what’s great about your products or highlight the fantastic offers you’re currently providing, there’s a high chance they won’t stick around in your store for long. Static product detail pages (PDPs) can slow down their decision-making process & abandon the carts.

It’s time to upgrade your PDPs with AI to make things easier for your customers. Imagine having all the product info they need in one place—whether it's the right lipstick shade, the ideal SPF for sunscreen, or the material of a pillow they are looking for.

Make your PDPs sound customer-centric, not sales-centric, this is how you can do this with Manifest AI:

This image compares the static and AI PDPs, where the AI PDPs are enabled by Manifest AI.

The 5 pointers mentioned in the image are the AI embeds for customers to make the shopping experience more personalized and engaging. It shows the following:

1. Ask AI for discounts: Customers can get discount codes and details on where to use them with a single click.
2. Summarize Reviews: It will enable your visitors to ask questions like “show me reviews around how it went for brown skin shade?” Or “When was the last 5 star review received for this product?”
3. Ask AI about ingredients: Customers can check the ingredients with just one click. Build trust and increase conversions.
4. Ask AI: Let your customers know more about related products in just one click.
5. AI chat with FAQs as icebreakers: Engaging AI-generated icebreakers builds trust and drives conversions across all eCommerce categories.
6. AI Assistant: Manifest AI acts as a personal shopping assistant on your Shopify store, ready to answer queries and recommend products. It's like a conversational AI for ecommerce.

These AI-powered PDPs offer a personalized shopping experience that your customers will love, making them more likely to purchase from your store.

Engage Customers with AI-Powered Games

Customers love engaging while shopping and want recommendations tailored to their interests. One great way to keep them involved is by adding gamification to your eCommerce store. I’m not talking about static games for discounts. Instead, think of real-time quizzes and games powered by AI that are customized to the products your customers are interested in. It’s a fun way to help them find what they’re looking for and make their shopping experience more interactive.

I’m sure you’ve thought about using spin-the-wheel games or quizzes on your eCommerce store to boost visitor engagement, right?

But let’s be honest—without AI, these tactics can feel a bit stale, especially for returning visitors.

With AI, your store gets a smart assistant that knows how to keep customers interested. In fact, 7 out of 10 shoppers like to interact with an AI assistant before making a purchase. It understands their needs and recommends the right products.

The most interesting way is to do with AI quizzes. Manifest AI offers two types of quizzes:

• Smart context-based quiz: When your e-commerce store visitor asks a question, the AI crafts a quiz based on their inquiry, helping them find the perfect product.
• AI-powered quiz builder: Create custom quizzes right from the Manifest AI dashboard and engage visitors directly on your site.

After implementing 100+ ecommerce brands, AI quizzes have increased the average conversion rate by 50% and more during the last BFCM week.

After talking with 50+ brands, I found that 70% of the customers love to engage with the products before placing an order.
- Cofounder & CEO of Manifest AI, Sonakshi Nathani

AI Nudges: Guiding customers from their first visit to checkout

Nudges are like little reminders from an AI assistant that help guide your customers towards making a purchase. They’ve been shown to boost conversions by 3X, just like Jawliner did, compared to standard chatbots.

With Manifest AI, you get 9 different AI nudges that can either be customized or set up automatically by AI. Here are 5 of them that can drive conversions:

1. Welcome Page Nudges: Say hi to your visitors with a personalized message or special offer right when they land on your site. For instance, Riley Watson Jewelry greets customers with discount offers.
2. Product Page Nudges: Answer common questions about your products, like ingredients, materials, or order status, right where they’re shopping.
3. Removed from Cart Assistance Nudge: Encourage customers to add back items they took out of their cart.
4. Add to Cart Pop-up Nudge: Prompt your customers to add more items to their cart with special discounts and a sense of urgency.
5. Abandoned Checkout Recovery Nudge: Gently remind customers who left their cart behind, offering a discount to help them complete their purchase.

Btw, All the above nudges can be set as per the:

• Trigger: Set the time and the events
• Message: Customize the message or set it AI generated.
• Appearance: Set the color of the nudge as per your brand color.

There are many more nudges, I would love to show you the implementation on your store.

So you might think now, I spent 15 mins of my life reading this blog and it ends with a sales pitch? No, my friend! Not a sales pitch, because for these 15 mins, I got a bonanza for you pre-approved by my founder. That’s 15 days of pilot for your brand on us! And the icing on the case is, you need not bother about training the AI. My best friend heads customer success at Manifest AI, so he would take care of it for your brand, I promise. :) 

Isn’t it the best thing in the world right now? So let’s speak? - See you on Gmeet soonish. Bye bye, take care!